Information Architects and Their Central Role in Content Management

The process of content management begins when an organization comes to the realization that it needs a system to manage content. While the interpretation of the term content management (CM) can be as simple as a set of guidelines for organizing and maintaining content, more typically today it means a sophisticated software-based system. A full-featured content management system (CMS) takes content from inception to publication and does so in a way that provides for maximum content accessibility and reuse and easy, timely, accurate maintenance of the content base.

Warren, Rita. ASIST (2001). Articles>Content Management>Information Design

Information Architecture of Content Management

When people think about content management, they generally think about it from a systems perspective, focusing primarily on tools and technology. While it is true that content management usually requires a technological solution, it also requires that content be designed for reuse, retrieval, and delivery to meet your authors' and customers' needs. Content management requires that tools be configured to support authoring, reviewing, and publishing tasks, but first, those tasks must be designed. Designing content and the processes to create, review, and publish it is what information architecture is all about.

Rockley, Ann. STC Puget Sound (2005). Articles>Content Management>Information Design

Information Architecture of Content Management

When people think about content management, they generally think about it from a systems perspective, focusing primarily on tools and technology. While it is true that content management usually requires a technological solution, it also requires that content be designed for reuse, retrieval, and delivery to meet your authors' and customers' needs. Content management requires that tools be configured to support authoring, reviewing, and publishing tasks, but first, those tasks must be designed. Designing content and the processes to create, review, and publish it is what information architecture is all about. The Information Architecture section of The Rockley Report will focus on the different aspects of information architecture for content management. This article introduces you to some of the components of information architecture that we will cover in The Rockley Report over time.

Rockley, Ann. Rockley Bulletin (2004). Articles>Content Management>Information Design>User Centered Design

Information Modeling  

Information models are a critical component of single-sourcing, enterprise content management, and dynamic content management. This session explains how to design information models, including information product models and element models. It also explains the role of metadata and how to effectively design it.

Rockley, Ann. STC Proceedings (2002). Design>Content Management>Information Design>Metadata

Information Modeling: A Practical Approach  

Information models are a critical component of single sourcing, enterprise content management, and dynamic content management. The information model is your blueprint for the effective writing, structuring, and delivery of reusable content. This session explains how to design information models, including information product models and element models. It also explains the role of metadata and how to effectively design it.

Rockley, Ann. STC Proceedings (2003). Articles>Information Design>Content Management>Project Management

Integrating Content Management with Portals: Meeting Enterprise Information Needs  

Effective communication is a top priority for most businesses. To help create, manage, and access information that is used to conduct e-business, technologies such as content management (CM) and enterprise information portals (EIP) are dominating IT and CIO discussions. We will review how these rapidly evolving technologies come together to provide benefits for enterprise implementers. Given the historical deployment of these technologies, many associate the application of content management solutions to externally facing sites, serving transactional e-business needs; and the application of portals to internally facing sites for general employee access to a wide range of information sources and applications. However, both technologies can provide support for the complete information lifecycle, from information creation to management to delivery.

CAP Ventures. Articles>Content Management>Information Design

An Introduction to Single-Sourcing  

A brief, high-level introduction to single-sourcing.

Simply Written. Design>Content Management>Single Sourcing

The Joy of Single-Sourcing

At MYOB® (Mind Your Own Business) Australia, we have just finished our first single-sourcing project using mif2go to convert FrameMaker source files to HTML Help *.chm files. These files are also the source of our printed user guide and the hyperlinked PDF of the user guide placed on the distribution CD. There was considerable once-off pain setting up conversion templates (including CSS files) and conversion options but our next project will be much faster. The converted files do not require any hand tweaking -- we just hand over to the release people to put the *.chm file on the installer CD. Our testing and support people are rapt, and consider the new help far better than the old help. It has a navigation pane with Contents, Index, Search, and Favorites tabs, a toolbar with Hide [navigation pane], Prev, Next, Back, Forward, Print, Options, and Welcome (custom Home) buttons. An outsider would have no inkling that the help was converted from FrameMaker source files as the appearance is completely different from the printed book and hyperlinked PDF. You, too, can single-source successfully provided you plan beforehand and your team understands the process.

Finger, Hedley. IRTC (2001). Design>Content Management>Single Sourcing

Let's Learn How Not To Mess Up With Your Web Site Content

Every web site is conceived and designed keeping in view a particular purpose to serve. The aim of web site may vary: some web site intends to showcase products or services of the company it belongs to, some provides information to its target audience, or some just exposes its company on the web in a brand building exercise. This is to note that whatever be the nature of web site, web copy plays it own crucial role in furthering the interest of the site. It is imperative that web content is easy-to-read, easy-to-find, and easy-to-understand.

Azam, Rahbre. Insider Reports, The (2008). Articles>Web Design>Content Management>Usability

Localization of Single-Source Content  

One of the key motivators of adopting a single-source approach for documentation is the potential cost savings available through the reduced cost of translation. By consolidating multiple documents, version updates, and similar products, translations may be leveraged across components. By creating single-source content with translation in mind, authors are able to create documents that are easy to localize, increase consistency, and reduce costs. The article below provides a summary of the translation benefits of single-sourcing and offers advice for designing a single-source strategy from a localization perspective.

Jones, Adam. STC Proceedings (2002). Design>Language>Localization>Content Management

Making a Business Case for Single Sourcing  

As we learned in the February 2001 issue of Best Practices, in JoAnn Hackos' review of the book, The Balanced Scorecard, selling innovative ideas to upper management is important. The Balanced Scorecard approach includes a customer perspective, an internal-business-process perspective, and a learning and growth perspective, in addition to the financial perspective. A solid and balanced business case allows you to gain management support and reach your goal.

Center for I.D. Management, The (2001). Design>Content Management>Single Sourcing>Business Case

Manage Your Content with PHP

In this article we'll build a simple, template-driven site that separates style, content, and structure in your website. We'll create a cross-browser stylesheet switcher that remembers the user's preferences, touching on PHP variables, cookies, if statements, and including pages with require_once.

Robbins, Christopher. List Apart, A (2002). Design>Content Management>Server Side Includes>PHP

Managing and Delivering Your Content as Data  

Houser describes several options for organizations interested in data-oriented publishing--the delivery of discrete, independent pieces of information that can be selected, manipulated, and presented to meet the needs of different audiences with different characteristics and different goals.

Houser, Alan R. Intercom (2003). Design>Content Management>Single Sourcing>XML

Managing Enterprise Content: A Unified Content Strategy  

Today's businesses are overwhelmed with the need to create more content, more quickly, customized for more customers and for more media than ever before. Combine this with decreasing resources, time, and budgets and you have a stressful situation for organizations and their content creators. To reduce the costs of creating, managing, and distributing content and to ensure content effectively supports your organizational and customer needs, organizations can benefit from a unified content strategy. A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers' needs.

Rockley, Ann. E-Doc (2002). Design>Content Management>Collaboration

Managing the Complexity of Content Management

Content management systems suck. Or so you would think from the strife heard from analysts and practitioners alike. And yet, many websites regularly publish vast amounts of information with superior control and ease compared to manually editing pages.

Lombardi, Victor. Boxes and Arrows (2004). Design>Web Design>Content Management

Manual Labor

Back when having a website was more important than having a sound business plan, Web content management systems were a must-have for large companies. IT managers bought into the idea that they needed an all-in-one system that would help them generate content, structure it, design it and publish it. But new research suggests these systems largely failed to live up to their promise. According to a recent report by Jupiter Research, 61 percent of companies that have deployed Web content management software still update their websites manually.

Surmacz, Jon. CIO Magazine (2003). Design>Content Management>Management>Web Design

MarthaStewart.com: Making the Case for Customer-Centric Content Management

When you hear the term "customer centric content management", you might think we're talking about marketing content. We're not. We're talking about managing the delivery of all types of content, including marketing content. And, we're specifically talking about providing individuals -- people -- both existing and prospective customers, with only the content that is relevant and of interest to them. You may think you already do a good job at this task, but in most organizations, there is significant room for improvement. Most of the problems are caused by one very big mistake: failing to listen.

Rockley Bulletin (2006). Design>Web Design>Content Management>User Centered Design

The Meaning of Knowledge Management

We hear the term knowledge management bandied about. It sounds suspiciously like a trendy new phrase for what we used to call 'documentation.' In truth, knowledge management is more than documentation. It encompasses documentation, data management, library management, and information design. Knowledge management is increasingly important; as the amount of content has increased, the task of locating the information in the content has become more difficult. You see, information is different from content. And knowledge is something that derives from information.

HyperWrite (2004). Articles>Knowledge Management>Information Design>Content Management

Meet Me in RIO: Implementing Reusable Information Objects  

Reusable information objects and reusable learning objects are the building blocks of e-learning courseware and e-documentation. A strong business case can be made for implementing a single-source content repository for RIOs/RLOs to achieve reusability between enterprise applications. Keys to achieving reusability include: an effective metatagging scheme, appropriate levels of granularity, and adherence to standards such as the SCORM.

Ruyle, Kim E. . STC Proceedings (2001). Design>Content Management>Single Sourcing

Moving from Information Transfer to Knowledge Creation: A New Value Proposition for Technical Communicators    

'What do technical communicators do?' asks the ambitious question on the Society for Technical Communication's FAQ Web page (STC 2001). The answer lists typical job titles for technical communicators and then says, 'All these professionals take technical information and make it understandable to those that need it.' This description is consistent with the way that many technical communicators describe their role, that of transferring information from those who have it (subject matter experts or SMEs) to those who need it, and they define the value of the technical communicator as packaging that information to be more accessible and more readily understood by the user. This article first reviews the current literature that addresses the value of the technical communicator. Whereas those discussions focus on what is delivered to the user (reader), this article examines the value the technical communicator adds by creating organization (internal) knowledge. The article then examines the philosophical underpinnings that support any discussion of knowledge and defines the role of technical communicators as creators of knowledge. Finally, it offers an expanded value proposition for technical communicators and examines its practical implications.

Hughes, Michael A. Technical Communication Online (2002). Design>Information Design>Content Management>SMEs

Moving to an XML-Based Web Site

In early 2007, I started the task of reworking the ageing HyperWrite Web site. The site was originally created in 1995. It underwent a major rework (to a frames-based design) in 1997, and was reworked in 1999, 2000 and 2002. In the decade since the Web site was launched, not only has Web technology moved on, but HyperWrite's activities, focus and business direction are now quite different. Time and budget were set aside to renovate the site to better serve HyperWrite's business needs, and to serve as a practical example of the company's capabilities.

Self, Tony. HyperWrite (2007). Articles>Web Design>Content Management>Case Studies

My CMS Ate My Search Engine Rankings

A dynamically-delivered site in and of itself need not denigrate your search engine rankings. Google and other spiders can follow dynamically-generated pages, up to a point. The key is to have links elsewhere on the site pointing specifically to those pages. If each page results from a purely dynamic query (e.g. using session variables), then you could be in trouble.

Byrne, Tony. CMSworks (2004). Articles>Web Design>Content Management>Search

Needle in a Haystack

In most organizations, data is piling up by the minute: e-mails, names, addresses, transactions, you name it. As a result, finding what you need when you need it is becoming increasingly complicated, which is why more companies are deploying enterprise search tools. According to a recent report by Boston-based Yankee Group, 75 percent of businesses with more than 100 employees have some sort of enterprise search technology in place. The study also found that the bigger the organization, the more likely it is to invest in search technologies, as 91 percent of companies with more than $1 billion in annual revenue report having enterprise search capability. In 2001, a similar Yankee Group survey found that 63 percent of businesses employed search technology. In that year, enterprise search vendors generated $400 million in revenues.

Surmacz, Jon. CIO Magazine (2003). Design>Content Management>Usability

The O'Reilly Radar Blog

The O'Reilly Radar blog will track what we're tracking, and turn the blips into conversations.

Dornfest, Rael. O'Reilly and Associates (2005). Articles>Content Management>User Centered Design>Blogging

Off the Paper and Onto the Web

In this tutorial, we’ll show you how we adapted content from a full-color, printed brochure to create a visually rich Web site for attendees at a fictional design conference. As you follow along, you’ll learn tips and tricks that can help you move content from InDesign to GoLive to get the results you want.

Adobe (2003). Articles>Content Management>Single Sourcing>Adobe InDesign