How do knowledge workers learn? How do they decide what to learn next? What motivates them to share? These questions are central to the challenges of knowledge management, and yet most corporate portals and online communities are designed in ignorance of their answers.
Morville, Peter. Semantic Studios (2002). Design>Web Design>Collaboration>Rhetoric
Storytelling: Using Narrative to Communicate Design Ideas 
What makes a story appropriate? Convincing?
Quesenbery, Whitney. WQusability (2001). Design>Collaboration>Rhetoric
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