A directory of resources inthe field of technical communication.

Communication

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Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s.

 

76.
#19652

Bibliography of Works on Scientific Writing

The compilation of bibliographies is at best an inexact science. Since the literature on scientific writing is both vast and diverse, I've tried to narrow this list down to those works which answer two basic questions: 'What are the distinguishing characteristics of scientific writing?' and 'How do scientists learn the norms and style of scientific writing?'

Carpenter, Harrison. University of Colorado. Resources>Bibliographies>Scientific Communication

77.
#10019

Biomedical Writing

Learn about biomedical writing and biomedical writers, what they are doing at various stages of their careers, and what their interests are.

Vélez, Lili Fox. Earthlink (1999). Careers>Scientific Communication>Biomedical

78.
#14685

Biotechnology: Opportunities for Technical Communicators   (PDF)

Tanrikulu describes the opportunities and professional requirements for technical communicators seeking employment in the biotechnology industry. The article includes a list of Web sites where readers can seek more information.

Tanrikulu, Marta. Intercom (2001). Careers>Scientific Communication>Biomedical

79.
#31310

Bird Flu: Communicating the Risk

Most people have already heard a little about bird flu. But people face a host of other problems, and except for public health officials and poultry farmers, few are gearing up for action about H5N1 [the virus that causes the flu]. Yet.

Sandman, Peter M. and Jody Lanard. Communication World Bulletin (2006). Articles>Risk Communication>Biomedical

80.
#20901

BizCom Discussion Group

The BizCom Discussion Group focuses on issues and concerns related to business communication research, pedagogy, and practice.

Association for Business Communication. Resources>Mailing Lists>Business Communication

81.
#31427

Bloggers' Alert: Confidentiality and Disclosure in the Workplace

First it was e-mail messages, next it was PDA messaging, and now it is blogs. These networking tools are all widely used by employees. They also sometimes become a source of contentious litigation when employers become concerned over the risk of corporate liability and public disclosure of confidential information that these new technologies pose.

Siegel, Ariane. Communication World Bulletin (2005). Articles>Business Communication>Privacy>Blogging

82.
#26688

Blogging and Corporate America: How Weblogs Can Enhance the Marketplace and Foster Intellectual Capital

In a broad sense that the weblog can be beneficial to the business world as a whole. More specifically, however, it provides technical communicators with unprecedented opportunites at innovation and leadership.

Danielson, Joe. Orange Journal, The (2005). Articles>Business Communication>Online>Blogging

83.
#25453

Blogs as Virtual Communities: Identifying a Sense of Community in the Julie/Julia Project  (link broken)

We must understand, first, why virtual communities are considered important, and, second, what the characteristics of a virtual community are. Then, we must determine if at least some blogs have these characteristics.

Blanchard, Anita. Into the Blogosphere (2004). Articles>Communication>Community Building>Blogging

84.
#31366

Blogs: The Fast Track to Getting Global Awareness

“We need to get global awareness fast,” says your CEO. “Make it happen.” When faced with the need to rapidly increase your organization’s visibility around the world, there are some daunting and expensive challenges, particularly if your company does not have a local presence in the countries it is targeting. Hiring local public relations and marketing communication talent, translating collateral into local languages and identifying and getting into both formal and informal business networks are just a few of these challenges.

Albrycht, Elizabeth. Communication World Bulletin (2005). Articles>Business Communication>Marketing>Blogging

85.
#31387

Blogs: Viral, Targeted, Fast, Informative--And Becoming Critical

The world of blogging, also known as the blogosphere, is wild, highly viral, uncensored and unedited. It is also the newest and most critical tool in a business communicator's toolbox. Why? Because with blogs, communicators can quickly, regularly and easily deliver a variety of information to a highly targeted audience. A good blog will create a more personal relationship with customers and influencers by showing that the company is listening and responding to what they have to say.

Cohen, Ephraim. Communication World Bulletin (2005). Articles>Business Communication>Online>Blogging

86.
#12985

Board of Editors in the Life Sciences

The Board of Editors in the Life Sciences (BELS) was founded in 1991 to evaluate the proficiency of manuscript editors in the life sciences and to award credentials similar to those obtainable in other professions. The Board was founded by 10 editors who had long been active in national and international professional associations in scientific editing and publishing. They began working on the development of the certification program in the early 1980s. They were assisted by consultants in testing and by administrators of certification programs in other professions. BELS was incorporated in the state of Maryland on January 23, 1991, and the first official certification examinations were offered that year. BELS now has hundreds of members in the United States, Canada, and several European countries.

BELS. Organizations>Editing>Scientific Communication>Biomedical

87.
#30210

Boundary Objects as Rhetorical Exigence: Knowledge Mapping and Interdisciplinary Cooperation at the Los Alamos National Laboratory   (peer-reviewed)   (members only)

This article uses qualitative material gathered at the Los Alamos National Laboratory (LANL) to construct a model of the rhetorical activity that occurs at the boundaries between diverse communities of practice working on complex sociotechnical systems. The authors reinterpret the notion of the boundary object current in science studies as a rhetorical construct that can foster cooperation and communication among the diverse members of heterogeneous working groups. The knowledge maps constructed by team members at LANL in their work on technical systems are boundary objects that can replace the demarcation exigence that so often leads to agonistic rhetorical boundary work with an integrative exigence. The integrative exigence realized by the boundary object of the knowledge map can help create a temporary trading zone characterized by rhetorical relations of symmetry and mutual understanding. In such cases, boundary work can become an effort involving integration and understanding rather than contest, controversy, and demarcation.

Wilson, Greg and Carl G. Herndl. Journal of Business and Technical Communication (2007). Articles>Scientific Communication>Collaboration>Rhetoric

88.
#31505

Branding and the Role of Public Relations: A Bottom-Dollar Proposition

It used to be that advertising was king. If you had a product or service you needed to sell, you went to an advertising agency and developed an advertising campaign to get your item to the public. Then marketing joined the fray, and advertising became an extension of other things you were doing to market yourself, like trade shows or mailings. Eventually branding assumed center stage. Now everything you did to promote, market or sell your product or service, your company or even yourself emanated from the branding mandate. As it should be! The critical importance of strategically focused, consistently delivered messaging cannot be overstated.

Gelfand, Julie Gross. Communication World Bulletin (2004). Articles>Business Communication>Public Relations

89.
#31361

Branding Your Company   (PDF)

Branding dates back to ancient times and can be an aspect of every field. Not only does branding provide clients with a sense of professionalism and reliability, it can also help define your company.

Frick, Elizabeth G. 'Bette'. Intercom (2008). Articles>Business Communication>Marketing

90.
#31785

Breaking Professional Boundaries: What the MacCrate Report on Lawyering Skills and Values Means for TPC Programs   (peer-reviewed)   (members only)

In 1992, the American Bar Association released the MacCrate Report, which listed the ten skills and four professional values that all attorneys need and critiqued law schools and state bars for not doing enough to teach and encourage the development of these skills and values. In response, law schools have significantly increased the skills-based components in their curricula, and most state bar exams now include a performance test. Technical and Professional Communication (TPC) programs already provide substantial instruction in all of the skills and values described in the MacCrate Report; further, an education in TPC prepares graduates to excel in law school and on the bar exam. This knowledge offers opportunities for growth if educators, administrators, and scholars take steps to encourage students to consider not only writing for but also joining in the legal profession.

Todd, Jeff. Journal of Technical Writing and Communication (2008). Articles>Education>Legal>Business Communication

91.
#14387

A Brief History of the Role of Technical Communication in Developing Environmental Literacy   (PDF)

This paper introduces a two-part grouping of papers on “Ecological Literacy and Advocacy through Technical Communication.” Both technical communication and environmental rhetoric have historical roots in the professionalization of science and government in the late 1800s. The association of technical communication with “patrons” in industry has limited the roles of technical communicators to purveying ecological literacy within the relatively tight constraints of “risk communication.” But with the blurring of contemporary communication genres and the growth of ecological consciousness, technical communicators may follow science writers into roles more closely associated with environmental advocacy.

Killingsworth, M. Jimmie and Jacqueline S. Palmer. STC Proceedings (1998). Presentations>Scientific Communication>Environmental>Civic

92.
#31499

Build More Effective International Media Analysis Programmes with Market Research Disciplines

Ask communication professionals why measurement is important, and their answers are likely to involve accountability, measures of effectiveness, ROI and planning support. Ask market researchers what makes for good measurement, and they are likely to respond that it involves reproducible results, adherence to rigorous standards and objective impartiality. Within the communication process, however—especially within PR and media relations—there is a tendency to look more closely at the output of their programmes than at the methodology yielding the data charts and reports. While market research has a well-established body of theory to support its claims of delivering objective and authoritative data, media analysis as a commercial discipline is only just beginning to grasp the importance of these standards.

Stoeckle, Thomas and Mike Daniels. Communication World Bulletin (2004). Articles>Business Communication>Marketing>Assessment

93.
#25572

Build Your Writing Inventory

Want a professional writing secret? Build your writing inventory. Unless you have an inventory, you have nothing to sell.

Booth, Angela. Digital-E (2003). Careers>Writing>Business Communication>Blogs

94.
#27280

Building a Biodiversity Content Management System for Science, Education, and Outreach   (PDF)   (peer-reviewed)

We describe the system architecture and data template design for the Animal Diversity Web (http://www.animaldiversity.org), an online natural history resource serving three audiences: 1) the scientific community, 2) educators and learners, and 3) the general public. Our architecture supports highly scalable, flexible resource building by combining relational and object-oriented databases. Content resources are managed separately from identifiers that relate and display them. Websites targeting different audiences from the same database handle large volumes of traffic. Content contribution and legacy data are robust to changes in data models. XML and OWL versions of our data template set the stage for making ADW data accessible to other systems.

Parr, C.S., R. Espinosa, T. Dewey, G. Hammond and P. Myers. Data Science Journal (2005). Articles>Content Management>Scientific Communication

95.
#21561

Building a Community of Professional Communicators by Mapping Needs and Assets   (PDF)   (peer-reviewed)

For an institution with a regional focus, part of program building involves identifying resources in the region the program serves. This effort can be complicated in regions that generally lack the kind of high-tech industry that draws technical communicators. One cannot easily find a ready-madecommunity of professional communicators in such places, leaving some to wonder whether a professional writing program would be able to thrive. Nevertheless, communicators are ubiquitous, even if most of them don’t identify themselves as such.

Blythe, Stuart. CPTSC Proceedings (2001). Articles>Business Communication>Community Building

96.
#29223

Building Context: Using Activity Theory to Teach About Genre in Multi-Major Professional Communication Courses   (peer-reviewed)   (members only)

Instructors in multi-major professional communication courses are asked to teach students a variety of workplace genres. However, teaching genres apart from their contexts may not result in transfer of knowledge from school to workplace settings. We propose teaching students to research genre use via activity theory as a way of encouraging transfer. We outline theory and research relevant to teaching genre and provide results from a study using activity theory to teach genre in two different professional communication courses.

Kain, Donna and Elizabeth Wardle. Technical Communication Quarterly (2005). Articles>Education>Business Communication>Genre

97.
#31216

Building Your Personal Brand Online

It probably wouldn’t surprise you to know that we are operating in a distrustful world, and that both companies and individual executives are subject to suspicion. In 2005, a worldwide Gallup poll found that 40 percent of people believe that company leaders are “largely dishonest,” and a 2006 Watson Wyatt study says that only 56 percent of company employees believe their top management acts with honesty and integrity. These are worrisome figures, given that senior executives worry a great deal about their companies’ reputations but may spend little time on their own.

Fierman, Stephanie. Communication World Bulletin (2008). Articles>Business Communication>Ethics>Online

98.
#27821

Bulletproof Your Business Case

No matter when or how you present your business case for review, there will be a sinister, uninvited stranger in the room. You can't bar him from the meeting. You can't prevent him from speaking to everyone present.

Solution Matrix (2006). Articles>Business Communication>Business Case

99.
#27826

Business Case Critics: De-Clawing the Cat?

There are some things you don’t want to hear when your business case is under review.

Solution Matrix (2005). Articles>Business Communication>Business Case

100.
#27817

Business Case Primer

The Business Case Primer explains how to prepare a business case to justify a proposed project. The process involves assessing needs, defining the business opportunity, planning the work effort, investigating alternatives to the opportunity and alternative ways to achieve the opportunity, evaluating each alternative, defining the project, preparing the report, and presenting the business case for approval. The primer shows how to conduct a financial analysis and includes a brief sample business case.

Kemp, Al. Impact Technical Publications (2006). Articles>Business Communication>Business Case

 
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