Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s.
#29514
Insights on the Poster Preparation and Presentation Process 
Dissemination of research findings and effective clinical innovations is key to the growth and development of the nursing profession. Several avenues exist for the dissemination of information. One forum for communication that has gained increased recognition over the past decade is the poster presentation. Poster presentations are often a significant part of regional, national, and international nursing conferences. Although posters are frequently used to disseminate information to the nursing community, little is reported about actual poster presenters' experiences with preparation and presentation of their posters. The purpose of this article is to present insights derived from information shared by poster presenters regarding the poster preparation and presentation process. Such insights derived from the personal experiences of poster presenters may assist others to efficiently and effectively prepare and present scholarly posters that disseminate information to the nursing community.
Weaver Moore, Linda, Phyllis Augspurger, Margaret O'Brien King and Charlotte Proffitt. Applied Nursing Research (2001). Design>Presentations>Posters>Scientific Communication
#31521
Inspiring Change Through Research
Organizational communication is centered on inspiring and managing change, so it makes sense that communication professionals are seeing a more critical role for research in understanding and reaching their most important stakeholder relationships (employees, customers, suppliers, dealers, etc.). When a company is undergoing significant changes (i.e., a merger, acquisition, slumping sales, a product launch), research can pinpoint exactly where the issues and communication needs are. Oftentimes, such information is considered and then only used in limited ways. So how does a company proceed in bringing research results to life? It’s important to review how the research and tactical elements of communication vehicles are matched up.
Powell, Nancy. Communication World Bulletin (2004). Articles>Business Communication>Organizational Communication>Research
#22446
Institutionally Mapping Professional Writing
We think it is critically important-especially in a time of declining budgets-for professional writing programs to position themselves in a vital and robust location in the university, and probably outside it as well. What institutional location(s) can best guarantee that professional writing thrive, and also provide it an opportunity to have significant impact?
Grabill, Jeffrey T. and James E. Porter. CPTSC Proceedings (2003). Articles>Education>Business Communication
#18189
Instructions to Authors in the Health Sciences
These pages contain links to Web sites which provide instructions to authors for over 3,500 journals in the health and life sciences. All links are to 'primary sources,' that is to publishers or organizations with editorial responsibilities for the titles.
Medical College of Ohio. Resources>Scientific Communication>Biomedical
#13270
Integrated Strategic Communication: More than the Sum of Its Parts 
Adopting a hybrid organizational structure over 30 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities, strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.
Voss, Daniel W. and William C. Wiese. STC Proceedings (2000). Presentations>Business Communication
#30695
Integrating Business Core Knowledge Through Upper Division Report Composition
The most ambitious project of many undergraduate business communication courses is the formal report. This assignment typically requires the use of many writing skills nurtured throughout the course. Skills such as proper style, tone, organization, flow, and mechanics are enhanced through the writing of memos and various types of letters (persuasive, bad news, etc.). While these skills are all evident in a report, it is a much different kind of document. This synthesis of writing skills can be complemented by the integration of fundamental business subject knowledge. Both skill sets can be concurrently developed through business simulation report assignments, particularly in upper division business communication courses. Such courses are often required in business programs where students have already completed courses in business law, management, basic business statistics, and computer applications. Choosing an appropriate topic and scope for such a report writing assignment can be challenging. As offered in Business Communication Quarterly, many good assignments lend themselves to adoption, each with varying degrees of flexibility, coverage of current topics, and data analysis requirements. The following formal report assignment provides the opportunity to present a wide enough scope to integrate several business disciplines.
Roach, Joy, Daniel Tracy and Kay Durden. Business Communication Quarterly (2007). Articles>Education>Business Communication>Reports
#32012
An integrated approach to teaching résumé construction in the business communication classroom focuses on simultaneously (a) emphasizing writing-related proficiencies and (b) encouraging ethical and moral orientations to this task. This article provides a résumé construction exemplar that operationalizes these two pedagogical goals. The techniques and exercises used in the exemplar are presented as a way to make ethics education accessible for both business communication instructors and students.
Conn, Cynthia E. Business Communication Quarterly (2008). Articles>Business Communication>Education>Resumes
#18208
Interactive Media to Communicate Environmental Research Findings
An emerging body of research suggests that interactive multimedia presentation technologies offer unique advantages for technology transfer and training programs. A research and development team is evaluating this claim by developing and testing an interactive multimedia tutorial on a complex environmental research topic: in-situ capping of contaminated sediments. A World Wide Web site has been created using text and animations to illustrate basic processes about capping technology. The tutorial’s effectiveness will be tested through evaluations of subject-matter experts and end users. Supplemental technical information will be added before the site is promoted widely.
Hodges, Mark H. and William Evans. STC Proceedings (1996). Presentations>Scientific Communication>Environmental>Multimedia
#13929
To provide modest insight into whether or not reading literature helps medical students communicate more effectively in the physician-patient encounter, I conducted an ethnographic study of medical students taking a required three-hour literature and medicine course. This article will demonstrate that although these medical students were embedded in the discourse of medicine, reflective writing enabled them to conceive medicine as an interpretive, personal, and idiosyncratic activity rather than as a stagnant diagnosis-based process.
Welch, Kathleen E. Technical Communication Quarterly (2000). Articles>Education>Biomedical>Scientific Communication
#31246
Intergenerational Communication Made Simple
In my office is a large box full of articles pertaining to the complex issue of intergenerational communication. Since my life's work is exploring communication and how it affects the workplace, part of my job is to diligently research and design ways to communicate these issues to you, the reader. In this article I've provided some basic profiles of the generations working in the U.S. today and what communicators' concerns for the future should be.
Condon, Kathy. Communication World Bulletin (2007). Articles>Business Communication
#31690
This article argues for the theoretical and practical incorporation of aesthetic sensibilities into the communicative management of hybrid organizing. Using Dewey's Art as Experience as a conceptual framework, it explores imaginative and aesthetic practices as knowledge-producing resources for organizing and social change. The analysis centers on the complex and contradictory ways that artful capacities and instrumental rationalities interweave to achieve the organizational order of a collaborative art studio. Using discourses from multiple stakeholders, this article examines in detail three themes: art as creation and vocation, art as ephemeral integration, and art as survival and social change. Findings are discussed in the context of other scholarship committed to recovering and fostering alternative logics for organizing.
Harter, Lynn M., Mark Leeman, Stephanie Norander, Stephanie L. Young and William K. Rawlins. Management Communication Quarterly (2008). Articles>Business Communication>Organizational Communication>Collaboration
#31336
Internal and External Brand: Two Sides of the Same Coin
Internal branding is alive and well, and continues to evolve as more people realize how powerful it is as a business tool. You may hear it called by different names, such as employer branding, employee branding or employee value propositioning, but whatever the term, it is an important and useful concept.
Covill, Simon. Communication World Bulletin (2006). Articles>Business Communication>Marketing>Workplace
#31326
Internal Blogging and the Rules of Disclosure: An IR-Reconciliable Difference?
We are hearing and reading a lot these days about the new age of transparency, in which organizations must go beyond traditional, tightly controlled communication and engage in a "naked conversation" with their customers, communities, employees and other stakeholders.
Shewchuk, Ron. Communication World Bulletin (2006). Articles>Business Communication>Workplace>Blogging
#31334
Internal Branding: Communicating and Measuring the Impact
A recent Gallup poll showed that 69 percent of employees are disengaged at work. A survey of human resources managers by PricewaterhouseCoopers in the U.K. found that only 26 percent of employees demonstrated brand values in their day-to-day behavior. These figures suggest that internal branding efforts are perhaps not producing the desired effect. "Living the brand" initiatives cannot work when the majority of employees are not tuned in at work. Great brands are built by consistently delivering on the brand promise, which requires employee engagement with that brand.
Venkat, Ramesh. Communication World Bulletin (2006). Articles>Business Communication>Marketing>Workplace
#31251
Internal Communication: Let's Be Clear
Internal communication isn't generally seen as a direct, short-term contributor to the bottom line, and therefore it is not considered "hot." More to the point though, people's understanding of what communication is and how it can work is extremely varied and often plain wrong. It seems that what makes internal communication "hot" is still mainly understood only in professional communication circles.
Bogaard, Lindsay. Communication World Bulletin (2007). Articles>Business Communication>Rhetoric
#31335
Internal Marketing vs. Internal Branding: It's All About Connections
Employee engagement, getting employees to "live the brand," gaining employee buy-in—today's managers are trying to wrap their minds around these critical practices through internal marketing and internal branding. But not everyone understands these concepts. You even hear people use the terms interchangeably, even though there are a number of differences between these concepts.
Stershic, Sybil F. and Debra Semans. Communication World Bulletin (2006). Articles>Business Communication>Marketing>Workplace
#10182
International Association of Business Communicators
As a 13,700-member not-for-profit association, IABC is a learning community for professionals committed to improving the effectiveness of organizations through strategic communication. IABC members practice the disciplines of corporate communication, employee/internal communication, marketing communication, public relations/external communication, media relations, community relations, public affairs, investor relations and government relations.
#31556
Internet Public Relations and Messaging Can Drive Visibility and Sales
Today it’s harder than ever for companies to get above the noise and get their messages heard. Many consumers are so overwhelmed with advertisements about new products and marginally improved releases that they automatically tune out anything that sounds promotional. While it may seem like there’s no time to learn new tools and technologies, there are many sites that offer useful guides, quick tips and case studies on how to achieve measurable results.
Woods McNamara, Julie. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Online
#18462
Internet Resources for Business and Technical Writers
A collection of links to academic technical writing websites.
University of Illinois. Resources>Directories>Technical Writing>Business Communication
#22639
#29543
Review: Internet-Based Workplace Communications: Industry and Academic Applications
Internet-Based Workplace Communications: Industry and Academic Applications, edited by Kirk St.Amant and Pavel Zemliansky, is a collection of essays that aims to bridge a gap between academic and industry understandings of the role of digital technologies in business and technical communication. The essays consider the implications of new online communication technologies for classroom and workplace practices. Although the essays are geared toward an academic audience and do not offer a comprehensive look at Internet-based workplace practices, the collection can serve as a starting point for educators who would like to discuss in their technical communication courses the implications of integrating Internet technologies into contemporary communication practices.
Jablonski, Jeffrey and Jessica Reyman. Journal of Business and Technical Communication (2007). Articles>Reviews>Business Communication>Online
#31215
Interpreting Ethics as a Daily Mandate
There is much discussion in today’s corporate environment about accountability and responsibility. This rich debate has led me to consider at length the subject of applied or “operationalized” ethics. As lead counselors of senior management, and as the primary liaison to the public, we are in a position of great influence. Our behavior must be credible for our organizations to foster a positive image and reputation.
Silver, Gillian. Communication World Bulletin (2008). Articles>Business Communication>Ethics
#30856
The Interview Project: Reinforcing Business Communication Competence
As business communication instructors, we understand the value of helping students learn, discuss, apply, and manipulate communication strategies on the basis of purpose and audience. This rhetorical bent encourages active learning through activities and multipurpose projects, but active learning often works best when students believe they are engaging concepts that will be useful to them in the future. I learned two very important facts early in my first business communication courses, taught at Iowa State University: First, the majority of my students were required by their majors to take the course, and second, many dreaded or resented taking what they thought of as another boring, impractical, useless 'English' class. To help my students believe that communicating professionally is vital to success, I developed an interview project, completed early in the semester, that encourages students to see beyond their preconceptions while practicing a variety of communication skills with professionals in different workplaces. A Multiphase Interview Project Interview projects are not new in business communication courses but can be extremely effective in actively engaging students. In the multiphase assignment I've developed, students plan, coordinate, conduct, transcribe, and synthesize interviews with three acquaintances or family members who work in different organizations.
Pope-Ruark, Rebecca. Business Communication Quarterly (2008). Articles>Education>Business Communication
#31260
Interviewing Techniques: An Art You Need to Practice
Although some communicators have a background in journalism, interviewing may not be the first thing that pops into your mind when you think of business communication. Of course, many of us interview managers and employees for our company's newsletter articles, annual reports, promotional materials, white papers, advertorials, speeches and more. But the need for good interview techniques goes a lot further even than that.
Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2007). Articles>Interviewing>Business Communication
#14006
Introducción a la Escritura Técnica y Científica
Este curso presenta algunas estrategias generales básicas para la redacción de informes técnicos, tesis, comunicaciones a conferencias y artículos en revistas científicas. El curso está destinado a investigadores en ciencias básicas y aplicadas, estudiantes en las mismas áreas, e ingenieros y otros profesionales de orientación técnica.
Braslavsky, Julio H. Universidad Nacional de Quilmes. (Spanish) Academic>Courses>Scientific Communication>Technical Writing
