#21261
How to Make Yourself More Marketable in a Small Company 
In a time when corporate downsizing is the norm rather than the exception, technical writers must constantly increase and market their skill sets to make themselves more valuable to employers. Based on our experiences as technical writers in a small company, we will define why and how to market yourself:
Holman, Peter M., Susan Gonzalez and Jennifer Privette. STC Proceedings (1997). Careers>Writing>Marketing>Technical Writing
#31714
How to Market a Documentation Department
When you first ventured into the tech writing ranks, marketing the department was likely the furthest thing from your mind. You already had work to do, so marketing was somebody else's job.
King, Robert. Writing Assistance (2006). Careers>Management>Technical Writing>Marketing
#31716
Making the Transition From Techcom to Marcom
At first glance, technical communication (techcom) and technical marketing communication (marcom) appear to be very different genres. Where traditional techcom strives to help people use products, marcom seeks to make people realize they need products.
Simard, Christy. Writing Assistance (2007). Careers>TC>Technical Writing>Marketing
#23069
The Marketing of Technical Authors
In May 2004, I did a presentation to the London group of the Institute of Scientific and Technical Communicators on the future for technical authors. This article expands one of the topics discussed - how to promote and market technical authors.
Pratt, Ellis. Cherryleaf (2004). Careers>Writing>Marketing>Technical Writing
#15182
Reinventing Yourself As a Marcom Writer
Lange, a marketing writer who spent four years as a technical writer, compares the two disciplines and discusses how technical writers can move into marcom.
Lange, Penny L. Intercom (2002). Careers>Writing>Marketing
#28373
Writing for technology companies has its own unique set of challenges. Here's how to work around some of them.
Calhoun, Harry. Intercom (2006). Careers>Writing>Marketing
