Communicating What You Do That's Special 
Designed for technical communicators with one to five years of working experience, this workshop enables participants to successfully demonstrate the value of their work by drawing on personal experiences to describe their capabilities and approaches. Specifically participants will effectively muster facts, figures, and metaphors to convince an employer (supervisor, colleague, project director, or whomever) that he or she can: come into a project “cold”; complete a front-end analysis of needs; develop an appropriate approach; and perform to specified standards, regardless of subject matter. Further, this workshop aims to build self-esteem by highlighting the added value that a technical communicator brings to a project by representing a special perspective.
Huff, Claudia H. STC Proceedings (1994). Careers>TC>Rhetoric