Careers>TC>Business Communication>Marketing http://tc.eserver.org/dir/Careers/TC/Business-Communication/Marketing A listing of the most recently indexed works about Careers and TC and Business Communication and Marketing in the field of technical communication. en-us Copyright (c) 2005-10 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif Careers>TC>Business Communication>Marketing http://tc.eserver.org/dir/Careers/TC/Business-Communication/Marketing Making the Transition From Tech Comm to Marcom http://tc.eserver.org/32223.html http://tc.eserver.org/32223.html At first glance, technical communication (techcom) and technical marketing communication (marcom) appear to be very different genres. Where traditional techcom strives to help people use products, marcom seeks to make people realize they need products. Techcom instructs, while marcom persuades, and this distinction affects everything from the genre’s focus, to its content, and medium.