Negotiating Skills for Technical Communicators 
Negotiating with vendors, business partners, peers, or employees can turn differences to mutual gain. The following paper along with the paper entitled 'Successful Contract Consulting' provides background for a panel on how to optimize your success as a consultant, contractor, or an organization.
Modrey, Laurie and Emily A. Sopensky. STC Proceedings (1995). Careers>Business Communication>TC
Making the Transition From Tech Comm to Marcom
At first glance, technical communication (techcom) and technical marketing communication (marcom) appear to be very different genres. Where traditional techcom strives to help people use products, marcom seeks to make people realize they need products. Techcom instructs, while marcom persuades, and this distinction affects everything from the genreās focus, to its content, and medium.
Simard, Christy. TechCom Manager (2004). Careers>TC>Business Communication>Marketing
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