Seven Steps to Persuasive Cover Letters

Almost all technical writing benefits from the technique of persuasion. Grants and proposals must have persuasive elements to be effective; operating instructions should convince customers that they have bought the best product for the job; hospital literature should assure patients that they have chosen the most well-equipped place to recover from surgery; cover letters (and all correspondence with a prospective employer or client) should leave no doubt in the employer's mind about your excellent qualifications for the job or assignment under discussion.

Evans Fryer, Elizabeth and Judith Harper. Between the Lines (2007). Careers>Resumes>Correspondence