Key Content: Developing a Personal Tagline

It is a helpful exercise to develop a tagline for yourself, in the same way that professionals in a previous generation were encouraged to develop a mission statement. With shortening attention spans, today's professional needs only a few-word tagline to fit in the sound bite of management's smaller time slots.

Albing, Bill. Carolina Communique (2007). Careers>Portfolios>Workplace>Collaboration