Engagement: Linking Employees to Strategic Direction

When considering the issue of employee engagement, communicators need to know what they are dealing with. Engagement is something that plays out on an organization-wide level, so communicators should understand what an organization is.

Potter, Lester. Communication World Bulletin (2005). Careers>Management>Public Relations>Workplace

Getting Real Results from Employee Engagement

I remember the day I turned on the car radio and found out that my company was merging with a competitor. Over the coming weeks, every employee made mental and emotional decisions on whether to stay engaged with their work and the company, or to just to show up and collect a paycheck.

Schmidt, Jeff. Communication World Bulletin (2005). Careers>Management>Public Relations>Workplace