A Call to Action

Employee engagement is certainly one of the hottest of the hot communication topics right now. It can be easily misunderstood as a new communication fad, given the attention it’s being given these days. But the truth is that engagement—winning the hearts and minds of employees—has always been the ultimate goal of effective employee communicators.

D'Aprix, Roger. Communication World Bulletin (2005). Careers>Management>Public Relations

Engagement: Linking Employees to Strategic Direction

When considering the issue of employee engagement, communicators need to know what they are dealing with. Engagement is something that plays out on an organization-wide level, so communicators should understand what an organization is.

Potter, Lester. Communication World Bulletin (2005). Careers>Management>Public Relations>Workplace

Getting Real Results from Employee Engagement

I remember the day I turned on the car radio and found out that my company was merging with a competitor. Over the coming weeks, every employee made mental and emotional decisions on whether to stay engaged with their work and the company, or to just to show up and collect a paycheck.

Schmidt, Jeff. Communication World Bulletin (2005). Careers>Management>Public Relations>Workplace