Using the Internet for Competitive Intelligence

Competitive intelligence (CI) is a key discipline for IS managers who recognize the importance of information content as well as information technology. CI is both a product and a process. The productis actionable information -- information that is used as the basis for a specific action (e.g. acquiring another company). The process is the systematic acquisition, analysis, and evaluation of information about known and potential competitors. As a competitive intelligence resource, the Internet is both an additional source of information and a cost effective means of sharing and disseminating information to decision makers. The Internet is also a major force reshaping the business environment -- giving rise to new kinds of revenue opportunities, creating incentives for collaboration with existing competitors, and providing niches for new kinds of competitors.

Montague Institute Review (1995). Careers>Management>Journalism