Spec Work Can Damage Your Business

Speculative work, or free pitching, 'spec' for short, is considered unethical among leading graphic design associations around the world.

Airey, David. DavidAirey (2007). Careers>Freelance>Graphic Design>Contracts

That Monster called Free Pitch

No matter what you call it, Spec Work, Free Pitch, etc the concept is the same. I'll get a handful of designers or studios to come up with a handful of concepts for my website, and the winner gets my business. Great concept? No! There are no winners here.

Burke, Miles. MilesBurke.com.au (2007). Careers>Freelance>Graphic Design>Contracts