Defining 'Value-Adding Work' of In-House Information Development Groups  

Many in-house information development groups are redefining their role (or seeking to justify their existence) around the concept of 'value-adding work.' But which tasks are value-adding? Finding an answer to this question is critical for the survival of information development groups. Unfortunately, there is no easy, 'one size fits all' answer, because the response depends largely on your point of view. Thus, deciding what is and isn't value-adding may require technical communicators to do more project-by-project task, audience, and media analysis than ever before.

Collins, William L. STC Proceedings (1998). Careers>Content Management>Information Design>Content Strategy