The Art of Selling: Your Sales Techniques Must Fit the Product and the Times

A successful marketing representative shares her secrets on proven ways to sell writing consulting services.

Olive, Jo-Anne. Writer's Block (1996). Careers>Consulting>Marketing

The Last Ditch Sales Pitch

I recently encountered a young web entrepreneur who understands that in business, 'no' doesn't necessarily mean 'never,' and that a last ditch sales pitch can pay off - maybe not today or tomorrow, but some day. It's a wise investment because one sales letter can be adapted and personalized for many different uses over time. And it can help you retrieve prospects you thought you had lost!

Reimer, Heather. Write Thinking (2002). Careers>Consulting>Marketing>Business Communication

Schmoozing for Profit: Choose Your Event Carefully, then Start Working the Room

Two short years after the fortunes of many high-tech companies have all but dried up, Peter Zvalo discusses how schmoozing can ease the challenge of marketing technical documentation services.

Zvalo, Peter. Writer's Block (2002). Careers>Consulting>Marketing