The Art of Selling: Your Sales Techniques Must Fit the Product and the Times

A successful marketing representative shares her secrets on proven ways to sell writing consulting services.

Olive, Jo-Anne. Writer's Block (1996). Careers>Consulting>Marketing

The Last Ditch Sales Pitch

I recently encountered a young web entrepreneur who understands that in business, 'no' doesn't necessarily mean 'never,' and that a last ditch sales pitch can pay off - maybe not today or tomorrow, but some day. It's a wise investment because one sales letter can be adapted and personalized for many different uses over time. And it can help you retrieve prospects you thought you had lost!

Reimer, Heather. Write Thinking (2002). Careers>Consulting>Marketing>Business Communication

Schmoozing for Profit: Choose Your Event Carefully, then Start Working the Room

Two short years after the fortunes of many high-tech companies have all but dried up, Peter Zvalo discusses how schmoozing can ease the challenge of marketing technical documentation services.

Zvalo, Peter. Writer's Block (2002). Careers>Consulting>Marketing

Your Own Best Ad: Promoting Yourself as a Contractor

Most contractors can't afford the time or money to advertise. If they can, there probably aren't many places where an ad would reach potential clients anyway. By default, then, your reputation as a contractor rests on your behavior at each job. Leave a happy client behind at the end of each job, and you'll soon start a word-of-mouth campaign that will keep you employed the rest of your working life.

Byfield, Bruce. TECHWR-L (2008). Careers>Consulting>Freelance>Marketing