#14499
Building Bridges Between Marketing and Technical Publications Teams 
One common myth in the corporate world is that technical publications and marketing departments are fundamentally at odds with each other. Some technical writers believe marketing publications are too adjective-laden and prone to hyperbole, while some marketing writers think tech publications are too dry and factual. Who's right? It's all a matter of perspective. Technical writers and marketing writers typically have different audiences and purposes for their publications. But once you get beyond the superficial differences, you'll see that both writing groups have more in common than is immediately apparent. Perhaps more important, both groups have a lot to offer each other.
Peruzzi, Brett. Society for Technical Communication (2002). Careers>Collaboration>Marketing
#18908
Marketing Yourself as a Marketing Writer
Technical communication consultants may find that marketing writing makes an excellent second line of business. Technology companies, marketing services firms, and advertising agencies often use freelancers to write marketing documents. They particularly need good writers who understand technology. This paper discusses the business of freelance marketing writing and how it differs from independent technical writing. Topics include the kinds of projects that marketing writers work on, how development cycles typically differ from those of technical documents, and how to effectively market yourself as a marketing writer.
Massa, Jack A. STC Proceedings (2002). Careers>Collaboration>Marketing>Business Communication
