In spite of the limited population, Sweden is a highly industrialised nation with a number of globally well known industries. As the home market for these industries is far too small, they have to rely on the export markets to sell their products. This situation creates a rather special situation for technical communicators in Sweden. We have to translate the manuals into a large number of languages. And, as our own culture really does not have a dominating position in the world, we have to adapt the information to the target cultures on the different markets. Internationalization is a part of our everyday life.