Developing a Personal Tagline

Part of professional development involves recognizing your strengths and learning how to express it to others. It is a helpful exercise to develop a tagline for yourself, in the same way that professionals in a previous generation were encouraged to develop a mission statement. With shortening attention spans, today's professional needs only a few-word tagline to fit in the sound bite of management's smaller time slots. Beyond what Chris Benz would call shameless self-promotion, having a personal tagline keeps your career development focused and on track.

Albing, Bill. Carolina Communique (2007). Careers>Business Communication>Workflow

What They Want Is What They Need

Is the customer always right? My uncle Fred would argue that in the microcosm of neighbourhood corner store management the customer had better be always right, or you won't have your corner store for very long. He also knew, however, that regardless of his philosophical approach towards running his business, a lot of his customers who were supposedly right didn't have a clue as to what they were complaining about...but he'd never tell them that.

Holland, Anton. Writer's Block (1995). Careers>Business Communication>Workflow