Building Relationships With Personalization

Understanding what personalization is all about regarding potential customers. Variables that can affect how fast a relationship can be developed.

Allen, Cliff. Allen.com (2003). Design>Web Design>Adaptive>CRM

Creating the Relationship-Centric Organization: Nonprofit CRM

Are you storing data about your constituents in three, five, even ten different databases? If so, you're not alone ' but it's costing you in time, lost revenue and decreased impact. Paul Hagen describes how to get all your data into one place with an integrated CRM strategy.

Hagen, Paul. IdealWare (2006). Articles>Information Design>Databases>CRM

CRM: A Way of Thinking About Customers

Marketers have many ways to influence customers' purchasing behavior and decisions. They start with advertising aimed at acquiring new customers and continue through sales and customer service that generate repeat orders. Until recently, it was normal for many of these functions to be performed by a company's different departments, which did not act as a unified team.

Allen, Cliff. Allen.com (2003). Design>Web Design>Marketing>CRM

Customer-Centric Content Management: Level 3 Building the Customer Relationship

Customer Relationship Management (CRM) relies on both methodologies and technologies to assist an organization with the management of all aspects of interaction a company has with its customer. Companies achieve an effective CRM strategy by centralizing information about their customers, ensuring they have access to effective support channels (e.g., self-service, call centers) and by making a concerted effort to know as much as possible about their customers. Knowledge about the customer makes it possible to closley match customer needs with targeted product plans and offerings, point customers to the right information at the right time, and help them accomplish their tasks.

Rockley Bulletin (2006). Articles>Content Management>Management>CRM

Excuse-ability

Without innovative solutions that are imaginative and that promote the talents of the producer, the designer is left solving narrow, piecemeal issues that don't add up to much. Which is why Nielsen and Tahir reduce everything to the banal. They accept that the interface is the most critical aspect of the product, losing sight of the possibilities of the product itself.

Perks, Martyn. Spiked Online (2002). Articles>Usability>Web Design>CRM