Calling All Communication Professionals: Test Your Crisis Plan—Now

We are all well aware of the importance of a crisis communication plan. But many of us don't realize the necessity of conducting actual simulations to test and evaluate these plans. Whether you are on the corporate or agency side, there are countless forms of crisis that could interrupt business continuity for you and your client.

Moed, Ed. Communication World Bulletin (2006). Articles>Business Communication>Risk Communication

Can We Learn from Nonprofit Organizations' Disclosure Practices?

Every day, large and small nonprofit organizations around the world engage in diverse activities in the public interest. But in accomplishing this overarching goal of social responsibility, how well do nonprofits communicate their activities and strategies? What do nonprofits' business practices suggest about the issues of transparency and accountability? Can nonprofits serve as models for for-profit organizations in communicating their own social responsibility commitments and activities?

Hill, Frances R. Communication World Bulletin (2005). Articles>Business Communication>Policies and Procedures

A Case for Kasky

Nike v. Kasky, now in the U.S. Supreme Court, could determine whether or not public statements made by corporate executives, when acting as company representatives, are subject to the same rules that regulate the advertising business. As Allan Jenkins indicated in his article last month in Communication World, the outcome of the case will have a profound affect on business communications. And it could be positive.

McCall, Ron. Communication World Bulletin (2003). Articles>Business Communication>Public Relations

Case in Point: Cisco’s Model For Change Management

A few months ago, a company-wide team at Cisco Systems Inc. was challenged to come up with the best model for change management. Several team members had experience in change management through various disciplines, such as process management, HR consulting, communication, Six Sigma and IT. In the first meeting, the team recognized many factors that would affect how they moved forward: hundreds (maybe thousands) of models already existed, thousands of consultants had their favorite models and were eager to help, and employees were familiar with models from other companies.

Horn, Karen. Communication World Bulletin (2004). Articles>Business Communication>Management>Case Studies

Catalyze

Catalyze is a member-driven community for all professionals involved in defining business systems, designing software applications and creating websites. If you are a business analyst, usability professional, UI designer, information architect, interaction designer, product manager, project manager or anyone else involved in the definition process of software applications, this community is for you and will be worth your time.

Catalyze. Resources>Business Communication>Usability>Wikis

Review: CEO-Speak: The Language of Corporate Leadership    

The Language of Corporate Leadership is a study of the written discourse of CEOs that is found in annual reports, corporate Web sites, congressional testimonies, and employee newsletters. The book contains 10 case studies of CEOs' writings from past and present megacorporations, including Enron, General Electric, Microsoft, Disney, and AOL. The organizations covered in the book represent both new and old economies and include two Canadian companies and a public-sector company. The authors, Joel Amernic and Russell Craig, are accounting and business professors and appropriately focus on accounting and financial reporting aspects of CEOs' written discourse.

Dave, Anish M. Journal of Business and Technical Communication (2008). Articles>Reviews>Business Communication>Language

The Challenge of Line Manager Communication

There is a great deal of research around these days that makes the connection between employee engagement and good line manager communication. After all, as the saying goes, people don’t leave bad companies, they leave bad managers. The reality is there are many elements that make a bad manager. As communication professionals, we are not there to solve all the problems of socially challenged managers, but we do need to help them fulfill their role in effectively communicating to their people.

Cropley, Adrian. Communication World Bulletin (2007). Articles>Business Communication>Management>Workplace

Challenging Your Assumptions: Entrepreneurial Groups Offer Idea Incubators

I recently had a conversation with a colleague about business development. While that's neither revolutionary nor even terribly uncommon, what was different was that we weren't commiserating about business cycles or the fact that when we're busy we often neglect the very activities that bring in new projects. Instead, we were talking about strategies for moving our businesses in new directions. When was the last time you questioned your business strategy or seriously considered adding a new business line or branching out into a new service area?

Steigman, Daria. Communication World Bulletin (2006). Articles>Business Communication>Management

Change Agents or Followers: Analyzing Genres in the Business Writing Classroom  

Asking business students to perform a rhetorical analysis of generic conventions may help students gain the confidence to modify those conventions. Research shows that while generic conventions impose constraints, experienced writers also learn they have the agency to modify those conventions to meet the exigency of the rhetorical situation. The article reviews both traditional conceptions of the nature of genre as well as recent research, and describes an assignment which uses genre analysis as a means of teaching students the social nature of generic structures.

Amidon, Stevens R. Association for Business Communication (2004). Articles>Education>Genre>Business Communication

Change Architecture: Bringing Information Architecture to the Business Domain

As information architects, we are not just architecting information; we are using information to architect change. Bob Goodman shows us how we can use business and management techniques to help us be more effective agents of change.

Goodman, Bob. Boxes and Arrows (2006). Articles>Information Design>Business Communication

Changing Uses of Technology: Crisis Communication Responses in a Faculty Strike    

This case study of a faculty strike examines the crisis response strategies of a university and its faculty union and the changing uses of technology to communicate to key stakeholders. An analysis of the types of crisis response strategies reveals that both the university and the faculty union used defensive and ingratiation strategies to build their cases and protect their reputations. The university also used denial to argue that the strike was not disrupting operations. The university and the union both relied on e-mails, Web sites, and press releases to update their constituencies. The difference was that for the union in particular, technology both expanded the options for sending information and accelerated the flow of information when conditions changed. The case study illustrates that technology has diminished an organization's control of crisis communication by opening numerous communication channels for others to use to explain their positions and build support.

Vielhaber, Mary E. and John L. Waltman. JBC (2008). Articles>Business Communication>Email

A Checklist for Public Relations Practitioners When Considering Measurement or Evaluation Research

Read these 10 useful tips from Walter K. Lindenmann, Ph.D., an independent consultant specializing in public relations research, measurement and evaluation services.

Lindenmann, Walter K. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Assessment

Choose Sunwest: One Airline's Organizational Communication Strategies in A Campaign Against the Teamsters Union    

This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin's argument model, including his "double triad" and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication.

Ortiz, Lorelei A. and Julie Dyke Ford. Journal of Technical Writing and Communication (2007). Articles>Business Communication>Management>Workplace

Client Buy-In

It's not about what software you use, or how you organize your document, or how big the document is; but about whether the expectations the client has set, have been met. The question is, then, how do we assure we're meeting all the client's expectations? The answer is client buy-in.

Mink, Don. BA Collective (2007). Careers>Consulting>Business Communication>Collaboration

Client-Vendor Communications: What to Talk About to Get the Job Done  

This progression presents a structured approach to client-vendor communications that can enhance quality; ease frazzled nerves; and result in win-win situations for clients, vendors, end users, and their organizations. Participants will discuss how clear, structured communications can strengthen their roles as clients and vendors of publication products and services. Participants will review the checklist that this vendor developed for use from initial contact to contract to project completion. Discussion will address how participants can develop their own customized checklists.

Shenouda, Judith E. STC Proceedings (1993). Articles>Business Communication>Collaboration

Code of Ethics for Professional Communicators

The IABC Code of Ethics is based on three different yet interrelated principles of professional communication that apply throughout the world. These principles assume that just societies are governed by a profound respect for human rights and the rule of law; that ethics, the criteria for determining what is right and wrong, can be agreed upon by members of an organization; and, that understanding matters of taste requires sensitivity to cultural norms.

IABC. Careers>Business Communication>Ethics

Combining Paper and Electronic Communication

A few ideas for ad hoc workforce communication that must be conveyed on paper as well as electronically.

McAlpine, Rachel. Quality Web Content (2005). Articles>Business Communication>Online

Coming Out of the Dark: Using Your Web Site for Crisis Communication

When SwissAir Flight 111 crashed off the coast of Nova Scotia in early September of 1998, most people didn’t realize the accident would begin to usher in a new era—using the Internet for crisis communication. In the years since, more and more companies and not-for-profits have jumped on the bandwagon and identified their web sites as critical tools for crisis communication response, particularly since Sept. 11.

Bagg, Frederick C. Communication World Bulletin (2004). Articles>Business Communication>Web Design>Crisis Communication

Commercial Conversations

Markets, as the saying goes, are conversations. They’re not always conversations we know we’re a part of, but they’re going on all the time.

Surowiecki, James. Forbes (2005). Articles>Communication>Business Communication

Communicate Efficiently in an Environment of Immediacy

We are in a period when we are forced to consider how the immediacy and pervasiveness of communication touches our lives. News and information is reported and distributed from anywhere around the world so fast that it is difficult to understand and take the longer-term meaning of events, or to put events in a historical context that leads to balanced judgments.

Sanchez, Paul. Communication World Bulletin (2003). Articles>Business Communication

Communicating Across Cultures by E-mail: Advice for Consultants  

E-mail styles and preferences can vary from country to country, presenting a possible challenge to effective communication. Read on for how to add a personal touch to your messages so that e-mail becomes an asset to your business.

Lash, Becky. Intercom (2007). Articles>Business Communication>Correspondence>Email

Communicating Corporate Social Responsibility on the Internet: A Case Study of the Top 100 Information Technology Companies in India    

The need for and benefits of proactive and transparent communication about corporate social responsibility (CSR) are widely acknowledged. This study examines CSR communication undertaken by the top 100 information technology (IT) companies in India on their corporate Web sites, with an analytical focus on the dimensions of prominence of communication, extent of information, and style of presentation. The findings indicate that the number of companies with CSR information on their Web sites is strikingly low and that these leading companies do not leverage the Web sites to their advantage in terms of the quantity and style of CSR communication. Although the findings do not necessarily imply absence of CSR action on the part of IT companies in India, they attest to a general lack of proactive CSR communication. The article concludes with managerial implications for CSR communication on corporate Web sites.

Chaudhri, Vidhi and Jian Wang. Management Communication Quarterly (2007). Articles>Management>Business Communication>India

Communicating for Diversity

Increasing diversity in the workplace and general marketplace is making it increasingly difficult to communicate effectively - whether you're a medical communicator, a procedure writer, a freelance copywriter or a web content writer. This article looks at two main types of barriers to effective communications - global barriers and gender barriers - and then provides insight on the tools available that can help overcome these communication barriers.

Harris, Kerri. Writing Assistance (2006). Articles>Business Communication>International>Gender