Set Design for Online Corporate Video

In this article, I’ll discuss four design-related areas: how to create a simple set for in-house use; how to choose the best background for location shoots like case studies and testimonials; current trends in set design for internet-only media sites; how to dress your subjects for optimum compression. The importance of many of the set design principles discussed in this chapter relate to your distribution data rate. If the bitrate of the video you’re delivering is very high, say in the 400Kbps range for 320x240 video or 650Kbps or higher for 640x480, you have a lot more flexibility, since the compressed quality of your video will remain quite high. Once you sink below these rates, quality degrades. Choosing a poor background or set will only make the problem worse.

Ozer, Jan. Event DV (2008). Articles>Multimedia>Video>Business Communication

Producing Corporate Web Videos

Website videos are a natural for event videographers. We use them to demonstrate our work to prospective clients, and they have proven to be a vital marketing medium to showcase our range of products. We might even post short video testimonials from happy clients or put our own talking heads on our sites.

Sweetow, Stu. Event DV (2008). Articles>Multimedia>Video>Business Communication

Teamwork Through Team Building: Face-to-Face to Online    

This article describes the ways the authors incorporated team-building activities into our online business writing courses by interrogating the ways that kinesthetic learning translates into the electronic realm. The authors review foundational theories of team building, including Cog's Ladder and Tuckman's Stages, and offer sample exercises they have converted. The authors show how the medium affects the exercises, how the choices made as teachers affect the exercises, and how they adjusted to meet the needs of their students. The authors argue that teamwork most successfully occurs after team building, and too often this team building is lacking in online environments.

Staggers, Julie, Susan Garcia and Ed Nagelhout. Business Communication Quarterly (2008). Articles>Education>Business Communication>Collaboration

Is Your Homepage Immature?

Every large corporation has a marketing strategy that outlines what it wants to say to customers, but many of them still aren’t using their homepages effectively to highlight that message.

Young, Indi. Adaptive Path (2005). Articles>Web Design>Business Communication>Marketing

Consistency of Message

The main aims are to provide a consistent set of information to our customers, throughout their relationship with us. So from initial contact right the way through to rollout and future upgrades, we will have a coherent set of information that is updated accordingly and a clear idea of how it will all be communicated to the customer.

One Man Writes (2008). Articles>Business Communication>Usability

Toward a Post-Technê: Or, Inventing Pedagogies for Professional Writing    

This article examines the concept of technê in relation to situatedness. Technê is conceived as techniques for situating bodies in contexts. Although many theorists and practitioners in technical communication are working from ecological and posthuman perspectives with regard to interface designs, this article argues for extending those perspectives to workplace and classroom situations. Starting from a Heideggerian reading of technê, the article moves toward the concept of post-technê, which remakes pedagogical techniques for writing and inventing in institutional contexts.

Hawk, Byron. TCQ (2004). Articles>Education>Business Communication>Technical Writing

Communicating Customer and Business Value with a Value Matrix

If you’re like me, you’ve always felt something was missing once you finished creating your personas and scenarios. They communicate the heart and goals of the user, but miss out on a lot of details. And while it’s the intent of both documents to do just that, neither personas nor scenarios succinctly communicates to your business what features a product or service should have and why it should have them.

Cecil, Richard F. UXmatters (2008). Articles>Business Communication>Assessment>Personas

Mind the Gap

Twitter and other social media give customers the potential to create their own models of customer service, their own expectations of how help and support might be provided. They will find gaps through which to force departments to talk to each other, erode lines between companies, and perhaps ultimately for companies unwilling to change they may bypass them altogether and look to each other for help through applications such as Twitter.

Online Help Two.Zero (2009). Articles>Business Communication>Documentation>Social Networking

Warning: Dependence on Facebook, Twitter Could Be Hazardous to Your Business

You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with their Terms of Service.

Glaser, Mark. PBS (2009). Articles>Business Communication>Online>Social Networking

Save the Touchy-Feely for the Redwoods

When you lay your feelings out to people, it can be cathartic for you, but it also places a weight on those around you. Learning when, where, and how, to talk to someone about your feelings is tricky. Sometimes it’s okay, and sometimes it’s not.

Powazek, Derek. Powazek.com (2009). Articles>Business Communication>Collaboration>Emotions

UBL and the Colombian Connection

This session provides a realistic tour of the process of implementing and customizing UBL, through the study of our implementation of UBL for the ministries of agriculture and commerce of the Republic of Colombia. Both through general tools (xmlroff as modified by Fabio to support UBL pdf output) and through custom made, open source software, XML-based technologies are effectively bridging the gap of B2B commerce between the United States and the rest of the world. UBL Capture, Presentation, Storage, Transfer software custom made by UBL voting member Fabio Arciniegas is demonstrated and dissected within the context of a real life example of implementation for the colombian government.

Arciniegas, Fabio. IDEAlliance (2004). (Spanish) Articles>Business Communication>XML>Case Studies

Using XSL-FO 1.1 for Business-Type Documents

In addition to the powerful features available now, the upcoming XSL-FO 1.1 will bring several new features. In the world of business-type documents, marketing material and forms, there is currently a need for end-of-page subtotals, multiple flows, easier page number citation, things that will be possible with XSL-FO 1.1. This presentation will cover the features of XSL-FO that are needed for this type of documents. Formatting objects and properties of both XSL-FO 1.0 as 1.1 will be covered, as well as how to combine these things to create a good-looking business-type document, because these types of documents need have the perfect layout.

Bals, Klaas. IDEAlliance (2004). Articles>Business Communication>XML>XSL

Visually Modelling Business Processes

Learn how to visually design and implement process definitions using BPSS V2 including the use of context mechanisms and workflows, signals and joins. A selection of sample industry and government applications will be provided from automotive, financial, homeland security and healthcare applications.

Webber, David. IDEAlliance (2004). Articles>Business Communication>Technical Illustration>Workflow

The Benefits of ebXML for e-Business

The ebXML specifications have matured rapidly over the past year. New components and capabilities have extended the architecture for service oriented architectures (SOA). Learn about this new comprehensive release of ebXML that is available from OASIS.

Webber, David. IDEAlliance (2004). Articles>Information Design>Business Communication>XML

Large Scale Validation of Millions of UBL Invoices with XML Schema and Schematron

Since February 1st 2005, millions of invoices have been exchanged between the private sector and the public sector in Denmark. This paper focuses on real life problems, experiences and solutions with syntactical and semantical validation of millions of electronic invoices. Localization and documentation for regional and national use is a massive and important assignment. I.e. decisions on the use of identifiers have to be specified and local payment methods must be mapped to the international standard. The result is a message with many internal integrity constraints that cannot be validated with the UBL schemas alone. In order to provide even stronger validation, non-normative supplementary schemas have been developed. These schemas perform stronger validation based on decisions about the use of national identifiers for companies and persons. In addition to the use of XML schema – Schematron is used for the validation of internal referential integrity constraints. Experiences and theoretical considerations on the localization of international vocabularies are discussed.

Brun, Mikkel Hippe, Brian Nielsen, Christian Lanng and Bryan Rasmussen. IDEAlliance (2005). Articles>Information Design>Business Communication>XML

Policies and Procedures Communication Becoming More Suitable for Learning

Three workplace trends are driving policies and procedures (P&P) communication to be more suitable for learning than classroom training: changing workforce needs; e-content availability; and changing organizational needs.

Urgo, Raymond E. Policies and Procedures Authority, The (2008). Articles>Business Communication>Policies and Procedures>Education

Policies and Procedures for Training and Reference: One Source?

Should an organization maintain two sets of policies and procedure (P&P) information—one that is developed for training and another that is developed for on-going reference?

Urgo, Raymond E. Policies and Procedures Authority, The (2008). Articles>Documentation>Business Communication>Policies and Procedures

Job Hunting in 140 Characters

Within hours of Tweeting “Who do I have to schmooze to get a job in this joint?” Chelsea Winkel received three direct messages, a much better (and as it would turn out, more substantial) turnout than anything else she’d tried so far. The key to making Twitter work for you is being proactive.

Duo Consulting (2009). Careers>Interviewing>Business Communication>Social Networking

Ten Ways to Make Social Media Matter to Skeptical CEOs  

Not embracing conversational marketing and letting go of some control is reckless because it puts a barrier up between you and your customers, I reminded some executive clients. Change that makes a big difference, however, requires just a small bit of courage.

Kelly, Lois. Beeline Labs (2009). Articles>Management>Business Communication>Social Networking

Return on Investment (ROI) on XBRL

Our initial effort at tagging and furnishing an XBRL document to the SEC consumed approximately 80 hours of an employee’s time. But to adequately evaluate this commitment, it is necessary to understand the scope and context of the effort. The hours included not only the time to tag the underlying document, but also the time to learn how to use the tagging tool, understand the requirements for filing under the SEC’s VFP, create tags that did not exist in the standard taxonomy, and to build a process that would allow the ongoing tagging and filing of documents. Our current effort to tag and file an 8-K earnings release is down to approximately four hours now that the learning curve has been eliminated.

Stantial, John. XBRL.us (2007). Articles>Business Communication>Case Studies>XBRL

Don't Waste Money On A Business Blog

Don't waste your money on a business blog (unless search engine marketing is an important piece of your overall marketing efforts and you're going to invest the time and effort into making it work).

Jehring, Ben. SmallBox (2009). Articles>Web Design>Business Communication>Blogging

Eleanor McElwee (1924-2008)

Eleanor McElwee was one of the founders of the IRE Professional Group on Engineering Writing and Speech (now IEEE PCS).

Malone, Edward A. IEEE PCS (2009). Organizations>Business Communication>History

The Competencies of a Business Analyst

The first step in developing as a business analyst is to understand the competency required of a business analyst in your organization. This should include an assessment both the current and the future competencies required. The HR department provides an outline definition of the competencies required of the business analyst in the organization. Future competencies are more difficult to assess and depends on the factors such as projects that may develop in future, business issues and technological developments.

Balchandani, Narain. IQTI (2009). Careers>Business Communication>Research

Your Agency's Clients Deserve the Truth -- Can You Handle It? The Digital Age Will Force You to Give Up Pseudo-Science and Rules of Thumb

If you aren't yet, get really digital, really fast. Don't just hire some kid out of college that knows .NET or PHP and talks of something called Cold Fusion. No, go find one of those really expensive geeks that has been in the biz for a while. Then get out of their way.

Martin, Tom. Advertising Age (2009). Articles>Business Communication>Management>Marketing