Построить идеальныи каскад информации удается далеко не всегда  

Каковы, на Ваш взгляд, наиболее эффективные каналы передачи информации в современных компаниях?

Sinickas, Angela D. Sinickas Communications (2006). (Russian) Articles>Interviews>Business Communication

実務文章と楽しみ文章との違い

文章には大きく分けて、実務文章と楽しみの文章があります。実務文章と楽しみの文章とでは、目的や役割、読み手の姿勢が異なりますので、その書き方もおのずと異なります。この２つの文章を、あたかも同じであるかのようにとらえている本がありますが、そのような本はビジネスの現場では使えませんので注意してください。

Technical Writing World. (Japanese) Articles>Business Communication>Education>Writing

Introduction to Professional Writing Research

English 203 serves as an introduction to research approaches and methods useful for professional writers. The course will focus on developing ideas to guide research; collecting print and online information; interviewing, surveying, and conducting observations; and evaluating, summarizing, analyzing, and reporting research. Perhaps most important, the course will focus on developing your writing skills so that you might not only engage in but also produce quality professional research.

Bay, Jennifer. Purdue University (2008). Academic>Courses>Research>Business Communication

Introduction to Professional Writing

English 306 introduces you to the rhetorical principles and theoretical concepts that you will need as a professional writer. These principles and concepts will help you analyze and respond effectively to a variety of workplace writing scenarios. While the course will address some practical skills such as how to write memos, emails, and reports, we will focus most of our attention on theories of rhetoric, language, and information. We will learn how information operates in organizations, theories about information architecture, as well as rhetorical concepts that will allow you to effectively assess and approach any writing situation you might encounter. Additionally, the course will introduce you to the strategies and skills necessary for using various communication technologies in workplace contexts.

Bay, Jennifer. Purdue University (2007). Academic>Courses>Business Communication>Technical Writing

Business Writing

English 420 teaches students the rhetorical principles and writing practices necessary for producing effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum is informed by current research in rhetoric and professional writing and is guided by the needs and practices of business, industry, and society at large, as well as by the expectations of Purdue students and programs. All sections of English 420 are offered in networked computer classrooms to ensure that students taking the course are prepared for the writing environment of the 21st-century workplace. The course teaches the rhetorical principles that help students shape their business writing ethically, for multiple audiences, in a variety of professional situations.

Bay, Jennifer. Purdue University (2006). Academic>Courses>Business Communication>Writing

When West Meets East: Teaching a Managerial Communication Course in Hong Kong    

Although considerable previous research has focused on Chinese students' expectations and experiences while studying in English-speaking cultures, little research to date has focused on how the instructor's cultural background affects the learning process within a managerial communication classroom Using qualitative and quantitative approaches, this exploratory case study involves two U.S. instructors teaching a managerial communication course to 106 Chinese students in Hong Kong. The findings from this study provide implications for managerial communication pedagogy and further research.

Roberts, Elizabeth. Journal of Business and Technical Communication (2008). Articles>Education>Business Communication>China

Turning Web 2.0 Into Business As Usual

Web 2.0 is hip, trendy, and reminiscent of catch-phrases from the Dot-com boom when just about anything related to binary was so “Now.” Experts are frantically pushing non-digital natives to get on board with Web 2.0 absolutely yesterday, if not sooner. The good news is if you’re reading this article online, there’s a good chance you have already been onboard with Web 2.0 principals for quite some time. The question is, have you been using them effectively?

Harris, Kerri. TechCom Manager (2008). Articles>Web Design>Business Communication>Social Networking

Why You Should Hire Professional Writers to do the Writing

Who is writing all the documents that organizations produce? The typical answer: Anyone who has a keyboard. But not everyone with a keyboard has the skills required to create the quality documents that ultimately fall into the hands of customers and regulators. Nor does everyone who is asked to write these important documents have the desire—or time—to perform such tasks.

Wieland, Diane. TechCom Manager (2006). Articles>Management>Business Communication>Organizational Communication

The Life of a Lone Writer

Lone writers are found across all industries, as junior- and senior-level employees, contract workers and direct employees. Sometimes, they’re not even the only writers in their company, but rather are the only writers in their division with either little to no contact — or little to nothing in common — with the other writers in other company divisions.

Potsus, Whitney Beth. TechCom Manager (2006). Articles>Writing>Business Communication>Workplace

Making the Transition From Tech Comm to Marcom

At first glance, technical communication (techcom) and technical marketing communication (marcom) appear to be very different genres. Where traditional techcom strives to help people use products, marcom seeks to make people realize they need products. Techcom instructs, while marcom persuades, and this distinction affects everything from the genre’s focus, to its content, and medium.

Simard, Christy. TechCom Manager (2004). Careers>TC>Business Communication>Marketing

Premium Rate Culture: The New Business of Mobile Interactivity    

This article considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. It provides an international anatomy of this industry model and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. It situates this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, it looks at how premium rate services are being constructed in relation to telecommunications, television and the internet. The article concludes that although premium rate culture has rejuvenated innovation in broadcast television, potentially it may constrain the interactive potential of the mobile internet.

Goggin, Gerard and Christina Spurgeon. New Media and Society (2007). Articles>Business Communication>Wireless Web>Interaction Design

Generation Gaps in Attitudes Toward Sexist/Nonsexist Language    

This study of attitudes toward sexist/nonsexist language reveals generation gaps in a sample of 18- to 87-year-olds (N = 370). On average, participants are undecided about the merits of inclusive language, but older participants are more supportive than 18- to 22-year-olds. Attitudes toward women are a significant predictor of attitudes toward sexist/nonsexist language in all age—gender groups. Education is a stronger predictor than age; perspective-taking ability and gender self-esteem are each significant predictors for one age—gender group.

Parks, Janet B. and Mary Ann Robertson. Journal of Language and Social Psychology (2008). Articles>Business Communication>Discrimination>Gender

Social Software: Fun and Games, or Business Tools?    

This is the era of social networking, collective intelligence, participation, collaborative creation, and borderless distribution. Every day we are bombarded with more publicity about collaborative environments, news feeds, blogs, wikis, podcasting, webcasting, folksonomies, social bookmarking, social citations, collaborative filtering, recommender systems, media sharing, massive multiplayer online games, virtual worlds, and mash-ups. This sort of anarchic environment appeals to the digital natives, but which of these so-called `Web 2.0' technologies are going to have a real business impact? This paper addresses the impact that issues such as quality control, security, privacy and bandwidth may have on the implementation of social networking in hide-bound, large organizations.

Warr, Wendy A. Journal of Information Science (2008). Articles>Software>Business Communication>Social Networking

LinkedIn: A User's Perspective: Using New Channels for Effective Business Networking    

Blogs, mailing lists and networking sites are much in the news, but how effective are they for business users? David Thew is Joint MD of an executive search and recruitment consultancy with an active need to identify and contact people on a targeted basis. In this article he profiles LinkedIn, the business networking membership site that has become a key channel for him and his staff. David looks at key features and benefits and also discusses areas where he feels there is room for improvement.

Thew, David. Business Information Review (2008). Articles>Business Communication>Online>Social Networking

Demystifying Chinese Guanxi Networks: Cultivating and Sharing of Knowledge for Business Benefit    

Guanxi referrals help identify potential business partners. Through guanxi networks, businesses can establish favourable and mutually beneficial relationships vital to business success. Guanxi carries assumed knowledge of trust and facilitates business references. It is the construct of `face' that underpins this trust. The high degree of trust in guanxi networks facilitates the flow of strategic information and knowledge, further adding value to business. This article illustrates through case studies how guanxi relationships are formed and how knowledge in guanxi networks can benefit business. The case studies are drawn from experiences of three Europe-based Chinese business directors.

Chan, Ben. Business Information Review (2008). Articles>Business Communication>Knowledge Management>Collaboration

Information Management Challenges for the Professional Accountant in Business    

Information professionals have fundamental skills that -- if harnessed optimally -- have the potential to be of significant value to professional accountants working in business. The accounting profession is grappling with issues emerging from a changing external environment. The roles, responsibilities and priorities of those with a finance function -- especially those in business -- are evolving, bringing about shifts in information needs. The opportunity for information professionals is to assert and demonstrate the relevance and value of their skill set to the emerging, more strategic finance function. This article provides an overview of the developments impacting accountants in business to highlight potential opportunities for information professionals.

Oades, Caroline. Business Information Review (2008). Articles>Management>Financial>Business Communication

Memo Writing

This handout will help you solve your memo-writing problems by discussing what a memo is, describing the parts of memos, and providing examples and explanations that will make your memos more effective.

Purdue University (2007). Articles>Business Communication>Correspondence>Genre

The Covering Letter

How to write a cover letter.

Basu, Anindita. Writing Technically (2008). Careers>Resumes>Cover Letters>Business Communication

Join the (User) Group

Here’s a complaint I’ve heard from most of the technical writers I’ve met: “I never get to meet my users.” User input helps us decide what content to include and in what form, and can confirm whether our books are effective. But getting user input can be difficult—at least I thought so, until I discovered a fun way to meet hundreds of users each year.

Heninger, Barbara L. Indus (2008). Articles>Business Communication>Community Building>Audience Analysis

Best Practices for Facebook Fan Pages: User Types

The average Facebook user doesn’t want content pushed to them, particularly contests or other promotional programs that don’t speak to their overall enthusiasm for a brand. These types of promotions can be supported on the Facebook Fan Page, but should not be the primary focus and should be housed in other digital arenas. Successful communities on Facebook offer an attitude of openness, transparency and enthusiasm - not a technology platform for advertising.

Douma, Collin. Social Media Today (2008). Articles>Business Communication>Marketing>Social Networking

Scholarship, Tenure, and Promotion in Professional Communication  

When thinking about scholarship, tenure, and promotion in professional communication, we must remember that the field has come into its own only in the last decade. Called by different names -- technical writing, technical and scientific writing, business communication, or the more inclusive term we use -- professional communication has now moved from a nearly invisible position in the service ranks of academic departments to recognition as a discipline with its own scholarly agenda.

Blyler, Nancy, Margaret Baker Graham and Charlotte Thralls. Lawrence Erlbaum Associates (1997). Careers>Academic>Tenure>Business Communication

Web Design by Designers

Designers are, as a rule, a fussy bunch, and when it comes to their own business communications they’re even more so. Designing a website for an award-winning design firm verges on the impossible. A design firm’s web presence primarily serves as a tool to attract new business from a global community—and, secondarily, as a means to show off. Designers are by far their own worst critics, and their websites have to tread a fine line between being cutting-edge so as to attract young new business, and more traditional so as to appeal to established or more conservative businesses.

Elam, Kimberly. Digital Web Magazine (2008). Articles>Web Design>Business Communication>Assessment

Ten Tips For Your First Email Campaign

I’ve seen too many web designers dive into their first email marketing project before doing the proper planning. There are some basic things you need to square away before you send your first email newsletter.

Chestnut, Ben. Digital Web Magazine (2008). Articles>Business Communication>Email

Introduction to Professional Writing

English 206 introduces theoretical and practical aspects of professional writing. Class activities highlight rhetorical analysis, diverse research methods, collaboration, and document design. Through participation in the course, you will explore opportunities and resources in the field and identify priorities for your own professional development.

Turnley, Melinda. DePaul University (2007). Academic>Courses>Business Communication>Writing

Writing in the Professions

English 301 emphasizes a rhetorical approach to writing. In other words, this course asks you to consider the dynamic, interconnected relationships among purposes, audiences, and authors as you plan and draft professional documents.

Turnley, Melinda. DePaul University (2007). Academic>Courses>Business Communication