Bulletproof Your Business Case

No matter when or how you present your business case for review, there will be a sinister, uninvited stranger in the room. You can't bar him from the meeting. You can't prevent him from speaking to everyone present.

Solution Matrix (2006). Articles>Business Communication>Business Case

Business Case Critics: De-Clawing the Cat?

There are some things you don’t want to hear when your business case is under review.

Solution Matrix (2005). Articles>Business Communication>Business Case

A Business Case for Usability

This is a business case for usability in an organization. It is based on academic research, industrial research, case studies, consulting experience, and common knowledge found in the usability community. 

Rhodes, John S. WebWord (2001). Articles>Usability>Management>Business Case

The Business Case for Web Accessibility

Makes the business case for catering to the widest audience possible. Identifies groups of people who have problems accessing the web, and explains how building web sites they are able to use can positively impact your bottom line.

Budd, Andy. Blogography (2004). Design>Web Design>Accessibility>Business Case

Business Case Primer

The Business Case Primer explains how to prepare a business case to justify a proposed project. The process involves assessing needs, defining the business opportunity, planning the work effort, investigating alternatives to the opportunity and alternative ways to achieve the opportunity, evaluating each alternative, defining the project, preparing the report, and presenting the business case for approval. The primer shows how to conduct a financial analysis and includes a brief sample business case.

Kemp, Al. Impact Technical Publications (2006). Articles>Business Communication>Business Case

Case in Point: Cisco’s Model For Change Management

A few months ago, a company-wide team at Cisco Systems Inc. was challenged to come up with the best model for change management. Several team members had experience in change management through various disciplines, such as process management, HR consulting, communication, Six Sigma and IT. In the first meeting, the team recognized many factors that would affect how they moved forward: hundreds (maybe thousands) of models already existed, thousands of consultants had their favorite models and were eager to help, and employees were familiar with models from other companies.

Horn, Karen. Communication World Bulletin (2004). Articles>Business Communication>Management>Case Studies

Developing Internal Procedures Online: The HowWe Manuals Project at Suncorp  

The process of implementing on-line documentation for the first time is always a daunting task, particularly if the target company has had little exposure to PC based systems. This is the challenge we faced at SUNCORP. Many people doubted the value of having reference material on-line (particularly those in the IT areas). Just as many doubted whether it was possible to do at all. Throughout the project we came across many obstacles, some man made, others system made; however the end result shows our resolve and determination has paid off for the staff of SUNCORP.

Bell, Dean and Helen Smith. STC Proceedings (1996). Articles>Business Communication>Policies and Procedures>Case Studies

Directives Do Right: Writing for the "Mounties"  

Coates's job as a senior writer and editor for the Royal Canadian Mounted Police is full of variety and challenges.

Coates, Melanie. Intercom (2006). Careers>Business Communication>Case Studies

Does Time Equal Money in the Business Case?

The most frequently used calculation in business case analysis is the 'Time = Money' equation, where Benefits = (time saved) * (the cost of labor). Using this equation blindly, however, can result in seriously overstated benefits.

Solution Matrix (2005). Articles>Business Communication>Business Case

Edelman's Perfect (Blog) Storm

In early March, The New York Times ran a story with the headline "Wal-Mart enlists bloggers in PR campaign." While the story itself is of interest as an example of how some PR agencies increasingly see blogs as legitimate communication channels, it is of greater interest to look at what the Edelman PR agency did in this specific case acting on behalf of their client—what went right and, more important, what didn't.

Hobson, Neville. Communication World Bulletin (2006). Articles>Business Communication>Blogging>Case Studies

Finding Your Way: John Deveney, ABC, Discusses His Views on Consulting

Natasha Spring talks with John Deveney about the success of his consulting firm, client relationships, technology, and the challenges he has faced.

Spring, Natasha and John Deveney. Communication World Bulletin (2005). Careers>Consulting>Business Communication>Case Studies

From Vista to Zune: Why Microsoft Can’t Sell to Consumers

Microsoft’s marketing of Windows Vista and the Zune have failed in large part due to the fact that Microsoft has not learned how to effectively sell consumer products. Consumers buy Windows and Office, but that’s because they have no choice, not because of the company’s marketing savvy. Microsoft only effectively markets its products to businesses, which represents a very different type of sales relationship.

Roughly Drafted (2008). Articles>Business Communication>Marketing>Case Studies

How to Present a Business Case for Web Site Investments

How can you convince others that Web investments are a wise decision in a slow economy?

Costello, Rick. STC Chicago (2003). Articles>Web Design>Project Management>Business Case

Identifying the Components of Your ROI

Identifying Return on Investment (ROI) for your content management business case begins with a thorough analysis. This article reviews the information you need to gather to identify ROI for an effective business case for content management.

Rockley, Ann. Rockley Bulletin (2004). Articles>Content Management>Assessment>Business Case

Labor Costs can Make or Break the Case: Which Way Should This Manager Go?

When your business case deals with a project or program, labor costs may be the largest single cost category, by far. Labor costs can even loom large in in a major capital expenditure (CAPEX) business case, if the acquisition comes with a serious need for operating and maintenance support (as in many IT CAPEX requests, for instance). How well you handle the labor costs can make or break the case.

Solution Matrix (2006). Articles>Business Communication>Management>Business Case

Making a Business Case for Single Sourcing  

As we learned in the February 2001 issue of Best Practices, in JoAnn Hackos' review of the book, The Balanced Scorecard, selling innovative ideas to upper management is important. The Balanced Scorecard approach includes a customer perspective, an internal-business-process perspective, and a learning and growth perspective, in addition to the financial perspective. A solid and balanced business case allows you to gain management support and reach your goal.

Center for I.D. Management, The (2001). Design>Content Management>Single Sourcing>Business Case

Making Social Responsibility a Strategy for Business Perpetuation

With intense competition and demands from shareholders, customers and employees, companies need to find ways to stand out from the crowd. Many companies are looking to corporate social responsibility, as a way to do this—by both protecting and enhancing their reputations. Some CSR practitioners are driven by a belief in the company mission and vision, others by top executives, and others see it as public relations and marketing opportunity.

Vale Marques, Juliana. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Case Studies

ROI Doesn't Have to be a Four-Letter Word

If you know ahead of time where the risks are, you can manage them (or at least watch them) and avoid unpleasant surprises down the road.

Solution Matrix (2006). Articles>Business Communication>Business Case

ROI That Never Arrives: The Devil is in the Assumptions

ROI estimates in business fail primarily because managers give too much attention to the 'pay out' odds, and too little attention to measuring and managing 'probability' odds. A good risk and sensitivity analysis of the assumptions behind the predictions allows you to do both.

Solution Matrix (2006). Articles>Business Communication>Business Case

Single-Sourcing Management List  

Singlesourcing-mgmt is a moderated mailing list for those interested in the management of single sourcing and related topics. Although some technical chatter is inevitable due to the nature of the material, the intent is that highly technical topics will be discussed in other forums such as DocBook lists. Among the many topics that are encouraged on SingleSourcing-Mgmt: Developing a Single Sourcing Strategy Business case development Vendor and Tool Evaluation Information Modeling Developing and Implementing Content Management Solutions Defining Requirements for Single Sourcing Systems Business Process Management and Workflow Establishing and Staffing Single Sourcing Departments In addition to the mailing list, SingleSourcing-Mgmt offers: Moderated Chats on topics related to Single Sourcing Management; Links to vendors, books, and member websites and websites related to group topics; A file repository where members can post files for other members; Databases of frequently asked questions for those new to Single Sourcing, Vendor Databases and more; An event Calendar with events related to single sourcing both on and offline.

Yahoo (2002). Resources>Mailing Lists>Content Management>Business Case

Six Rules for Transforming Your Brand: The Carter Holt Harvey Experience

Australasia's leading forest product company, Carter Holt Harvey (CHH), transformed itself in under three years from slumbering giant into a high-performing, innovative business leader based on values of performance, leadership and innovation - and won an IABC Gold Quill award in the process. Here's CHH's story in brief and rules learned along the way.

Stuart, Dellwyn. Communication World Bulletin (2003). Articles>Business Communication>Marketing>Case Studies

Stories that Sell: Writing Case History Articles  

Grab readers. Make them want to read about your product. No, not by writing sparkling prose in a brochure or flier, but by showing your product or service solving a problem -- as told by a real user. A unique blend of journalism and promotion, "case history" articles offer benefits for everyone. The user gets to look like an important expert. Your company or client gets its product or service shown in a good light. And the publication where the case history is published gets an article that will appeal to its readers.

Bronakowski, Cathryn, Peter Dossing, Barbara Spaeth and Sam Sutherland. STC Proceedings (1995). Articles>Business Communication>Marketing>Case Studies

Translate Technology Solutions Into a Strong Business Case  

How do you explain highly technical designs in terms that nontechnical managers and executives--who typically have decision-making power over the budget--can understand and appreciate? Unless you know a technical writer who can translate for you, you're going to have to do it yourself.

Talon, Mike. TechRepublic (2003). Careers>Business Communication>Technical Writing>Business Case

Use Case Classics

A use case is a detailed description of a user's interaction with a system. That's it. It's pretty simple; somewhat general, rather vague. That's the way it should be. A use case really amounts to nothing more than plain old 'documentation.' It can be applied to a business process, a complex software system, your morning routine, a wedding ceremony, or a historical event. The only requirements are an 'actor' and an object to be acted upon.

Kass, Andrew. BA Collective (2007). Articles>Business Communication>Case Studies