Euro 2002 Information Campaign: Analysis and Evaluation of the National Advertising Campaigns  

This research is aimed at analysing the mass media information campaigns carried out for the introduction of the Euro.

Valentini, Chiara. Chiara Valentini Communication Management (2003). Books>Language>Marketing>Europe

The Guide to Translation and Localization  

This is the fourth edition of a book summarizing translation and localization processes. We describe how you can successfully approach any type of translation and localization project. Learn how to address translation needs prior to and during the development of your project materials; the results will be reduced project timelines, lower localization costs, and improved quality and consistency for your localized products. This guide provides insight into documentation, software, and Web site content localization, including technical considerations spanning from document layout to e-commerce Web site and double-byte software challenges.

Lingo Systems (2002). Books>Language>Translation>Localization

An Introduction to Machine Translation

The mechanization of translation has been one of humanity's oldest dreams. In the twentieth century it has become a reality, in the form of computer programs capable of translating a wide variety of texts from one natural language into another. This book introduces methods adopted in current systems

Hutchins, W. John and Harold L. Somers. Academic Press (1992). Books>Language>Localization>Machine Translation

Survey of the State of the Art in Human Language Technology

The field of human language technology covers a broad range of activities with the eventual goal of enabling people to communicate with machines using natural communication skills. Research and development activities include the coding, recognition, interpretation, translation, and generation of language.

Oregon Health and Science University (1996). Books>Language>Technology

Thinking and Speaking

This book is a study of one of the most complex problems of psychology, the interrelation of thought and language. As far as we know, it has not yet been investigated experimentally in a systematic fashion. We have attempted at least a first approach to this task by conducting experimental studies of a number of separate aspects of the total problem.

Vygotsky, Lev. Marxists.org (1934). Books>Language>Theory