The positive impact of blogs on corporate communication and the benefits of implementing both external and internal blogs, justifies blogs place in the corporate world. While blogs may have been developed for a social function and initially used and developed to assist amateurs publish their emotions and everyday experiences, the evolution of the blogosphere to include corporations, both internationally and domestically, guarantees there survival and utilization for many years.
Bloggers who recklessly gush all types of personal details in their blogs may regret it. Stalkers, child predators, identity theft criminals, fanatics, and others are seeking photos and names of children, home addresses, home phone numbers, etc. Learn about the Dark Side of blogging and be smart.
Yesterday a Twitter post (a tweet) by Mashable’s Pete Cashmore became so popular that traffic from Twitter crashed a blog. This sounds very similar to a common social media phenomenon originally known as the Slashdot effect (and later also the Digg effect), where a post on a popular social media site pushes more traffic than the target site can handle. An interesting thing here is the mechanics of Twitter, which is fundamentally different from Digg and Slashdot. It’s not a social news site, with a front page that all visitors go to.
Weblogs are becoming increasingly difficult to ignore for those of us who spend much time reading the Web. Also known by the inscrutable nickname 'blogs', weblogs are something of a hard nut to crack. Compounding the difficulty is the fact that a great deal of weblog content today is about weblogs and weblog technology. What are weblogs? What's the big deal? Why should we pay attention? We attempt to answer these questions in the essay that follows.
A debate continues to rage about how important and influential media such as blogs, podcasts and social networking sites really are. At the heart of this debate is the question, Is the blogosphere really an appropriate place for executives and others in positions of power who have everything to lose?
For the techno-savvy TechRepublic member, writing in some form or fashion is an almost daily occurrence. But how effective is your communication? In this interview, author Barry Rosenberg shares his thoughts about the current state of technical writing skills.
Twitter, often referred to as the water cooler of the Internet, teaches us the art of brevity by limiting communication to 140 characters or less. But unless you can compress instructional content in ingenious ways, you’ll find Twitter limiting as a method for delivering documentation. Instead, Twitter is better used for the following: eavesdropping on customer conversations; putting a personal face on your company; and increasing the reach of your announcements.
Don't waste your money on a business blog (unless search engine marketing is an important piece of your overall marketing efforts and you're going to invest the time and effort into making it work).
Although most companies struggle to make their information visible on Google, at times companies want to do just the opposite: hide information about their company. However, if companies hide the controversial information, they give power to competitors or other groups to control the conversation about the topic. This dilemma seems like a darned-if-you-do, darned-if-you-don’t situation. If you don’t publish information about the topic, your readers might stumble onto information elsewhere for their education. That other information might not be the angle and slant you want to take. On the other hand, if you do publish information, you may invite your readers into areas of controversy that you would normally want to avoid. You may introduce your readers to all kinds of issues they never knew existed.
In early March, The New York Times ran a story with the headline "Wal-Mart enlists bloggers in PR campaign." While the story itself is of interest as an example of how some PR agencies increasingly see blogs as legitimate communication channels, it is of greater interest to look at what the Edelman PR agency did in this specific case acting on behalf of their client—what went right and, more important, what didn't.
Below is a list of 15 companies that really get corporate blogging and produce blogs that are informative, fascinating, and a joy to read even for people who aren’t die-hard fans of the company.
In the showcase below we present 50 beautiful blog designs that literally stand out — either through their layout or through their design or through their attention to little details. Below you’ll find a variety of designs: clean designs, grunge, retro, graphics-heavy designs etc. Most designs presented below risk unusual approaches in the choice of design and content presentation. That’s what makes them different. Hopefully you will find some creative ideas which you can develop further in your further projects.
Twitter has caught fire across many professional fields as well as personally, but it seems to be in the beginning stages in the realm of higher education. The creative ways Twitter users have incorporated microblogging has become inspirational, so the recent trend of using Twitter at college is sure to keep evolving into an ever more impressive tool. Make sure you don’t get left behind by incorporating some of these educational and fun ways that Twitter can be used in the college classroom.
Blogger outreach has quickly become an integral part of many brands’ marketing efforts. The blogosphere enables interactive dialogue between bloggers and consumers, and blogger outreach opens the door for conversation between your brand, bloggers and consumers. For any company that is looking to leverage the blogosphere for your marketing or PR strategy, here are 5 benefits of blogger outreach.
For all the talk about corporate blogs, there still seems to be considerable debate about their value. As of early June, though, those questions should have been put to rest. General Motors illustrated just one of the benefits of blogs—bypassing the media and taking your message directly to the public—in its response to a column that appeared in The New York Times.
Maps of any aspect of the Internet call for different approaches than traditional cartography for two reasons. First, any attempt to map the Internet using the Internet as a medium changes the thing it sets out to represent. Second, Internet maps are more than pictures of static—or at least relatively slow moving—features but are representations of ever changing systems of relationships. The blogosphere is an example of explosive growth in the number and complexity of interrelationship and community made possible by the Internet.
We reviewed and compared the seven tools most frequently used to create a blog. Which are easiest to get up and running, or to tailor to match your site? Which has the best comment moderation features? Reporting functionality? We'll give you all the details and recommend a tool for you.
As social media continues to change the way we write and communicate with audiences, it is important to understand the functions, uses, and impacts of these technologies on our work as technical communicators. My short survey helped determine if and how blogs are being used as a professional tool within our field.
Leaving a comment on someone's weblog is like walking into their living room and joining in on a conversation. As in real life, online there are some people who are a pleasure to converse with, and some who are not.
Despite blogs’ potential for creating valuable online communities, many communicators are still uneasy with the blog format. Communicators worry about the possibility of readers posting negative comments and feedback on the company blog. Angry customers leaving stories of poor experiences for all to see or employees submitting bitter public complaints are nightmare scenarios for most communicators. So how should we respond to negative feedback on corporate blogs? The process begins with shifting our perspective to see the risks as opportunities.
If you're a professional communicator, chances are good you've already asked yourself whether it's time to start your own blog. But there's another tech question that you probably have not yet asked yourself, and perhaps you should: Is it time to start your own wiki?
Some would-be bloggers harbour the idea that there is some magical number of words that a blog post should contain. You reach that word count and your posts are a wonder to see and to read. Unfortunately, it’s not that simple.