A directory of resources inthe field of technical communication.


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Using Blogging and Social Media to Promote Your Business

How to establish an online presence--something you might not have thought of doing in the past.

Wenger, Andrea. Carolina Communique (2009). Articles>Social Networking>Blogging>Social Networking


Using Blogs to Create Cybernetic Space: Examples from People of Indian Origin   (peer-reviewed)   (members only)

This article examines the phenomenon of blogging as a way to create a cybernetic space that is defined by the digital/virtual space of the blog discourse and the real space where the blogger is located. By examining several blogs it is argued that for people who have to move from place to place and undergo the diasporic experience, the anxieties of movement and placelessness produced by diaspora can be partly managed by entry into the cybernetic space produced by bloggers. Specifically, this article examines blogs maintained by people of Indian origin who produce a sense of spatial identity through their blogs.

Mitra, Ananda. Convergence (2008). Articles>Writing>Blogging>Ethnicity


Using Twitter, 'The Smart Way'

Twitter is now a must-have tool if you're publishing content, undertaking online marketing, or looking to keep up with the latest trends in anything web related.

SubHub (2008). Articles>Business Communication>Blogging>Social Networking


Visual Blogs

Native to the Internet and personal in approach, weblogs deliver bite-sized portions of information on a daily basis to an ever expanding audience. Weblogs are the conjunctions of the Internet: the ands, the buts the ors – they add to online conversations, refute them, or provide new perspectives altogether.

Badger, Meredith. Into the Blogosphere (2004). Articles>Web Design>Visual Rhetoric>Blogging


Visual Factors in Constructing Authenticity in Weblogs

Authenticity is something which must be constructed rather than simply accruing to verbal content, and visual and other design features are an inherent, but often overlooked, factor in this construction.

Thompson, Gary. Saginaw Valley State University (2003). Articles>Web Design>Visual Rhetoric>Blogging


Weblog Journalism: Between Infiltration and Integration

There has been a great deal of buzz recently about the potential for Weblogs (blogs) to revolutionize journalism, to make it more democratic, and to help demystify the craft by exposing the wizard behind the curtain of the media establishment. These claims, however, are only partially correct and are derived more from speculation based on the potential of the medium rather than from actual results.

Gallo, Jason. Into the Blogosphere (2004). Articles>Writing>Journalism>Blogging


Weblog Usability: The Top Ten Design Mistakes

Weblogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.

Nielsen, Jakob. Alertbox (2005). Articles>Web Design>Usability>Blogging


Weblogs and Power Laws

It's been shown that the distribution of links on the web scales according to a power law, so it comes as no surprise that the distribution of links to weblogs does as well.

Kottke, Jason. kottke.org (2003). Articles>Web Design>History>Blogging


Weblogs and the Mass Amateurization of Publishing

A lot of people in the weblog world are asking 'How can we make money doing this?' The answer is that most of us can't. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break.

Shirky, Clay. Shirky.com (2002). Articles>Web Design>Writing>Blogging


Weblogs and the Mass Amateurization of Publishing

A lot of people in the weblog world are asking "How can we make money doing this?" The answer is that most of us can't. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break. They are such an efficient tool for distributing the written word that they make publishing a financially worthless activity. It's intuitively appealing to believe that by making the connection between writer and reader more direct, weblogs will improve the environment for direct payments as well, but the opposite is true. By removing the barriers to publishing, weblogs ensure that the few people who earn anything from their weblogs will make their money indirectly.

Shirky, Clay. Shirky.com (2002). Articles>Publishing>Online>Blogging


Weblogs and the Public Sphere

In this essay I assess the potential impact of weblogs on the public sphere, using a model based on the work of Jürgen Habermas to provide an ideal against which we can measure the efficacy of weblogs as a public space.

Baoill, Andrew Ó. Into the Blogosphere (2004). Articles>Writing>Community Building>Blogging


Weblogs Enable User-Centric Sites

Weblogs give users information from multiple sources in one page.

Bohmann, Kristoffer. Bohmann Usability (2000). Articles>Web Design>User Centered Design>Blogging


Weblogs Revisited: The Phenomenon of Public Digital Journals

Notwithstanding the fact that lexicographers have come up with definitions for blog, if you asked a few dozen bloggers what makes a blog a blog, you would probably get a few dozen answers.

Kissell, Joe. Interesting Thing of the Day (2004). Articles>Web Design>Writing>Blogging


Weblogs, Rhetoric, Community, and Culture

Looking at blogs as rhetorical artifacts allows scholars to examine the ways in which they contribute to changing what it means to communicate online. To this end, the articles presented here view the blog through the lens of their social, cultural, and rhetorical features and functions. Through study of the language, discourse, and communicative practices of bloggers, the authors provide insight into weblogs as a means of representing and expressing the self, forming identity, facilitating student-centered learning, building community, and disseminating information.

Gurak, Laura J., Smiljana Antonijevic, Laurie Johnson, Clancy Ratliff and Jessica Reyman. Into the Blogosphere (2004). Articles>Web Design>Writing>Blogging


Weblogs: A History and Perspective

Rebecca Blood, an early blogger, describes the rise of blogging.

Blood, Rebecca. Adobe (2005). Articles>Web Design>History>Blogging


What Are the Bloggers Saying About You? Practical Tips for Communicators

The influence of bloggers and their readers has erupted into campaigns that have affected large, well-known companies and brands—Wal-Mart, Kryptonite Locks, Land Rover, Sony. Smaller firms could suffer even more, like the New York camera retailer that went out of business. Don't let this happen to your organization.

Papacosta, Donna. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Blogging


What Makes a Weblog a Weblog?

Assuming a Wiki is a weblog-like system that allows anyone to edit anything (I know some don't) then a Wiki represents an interesting amalgam of many voices, not the unedited voice of a single person.

Winer, Dave. Harvard University (2003). Articles>Web Design>Writing>Blogging


What the Blazes Is a Blog?   (PDF)

'Blogs,' or Web logs, are the newest form of one-way and interactive online communication to hit the Internet. Most people would agree that a 'blog' is a regularly updated set of Web pages with a chronological set of thoughts and links. Starting around 1999, the blog movement has gained so much momentum that hundreds of thousands of Web logs and many different styles of blog now exist.

Archee, Raymond K. Intercom (2003). Articles>Web Design>Publishing>Blogging


What We're Doing When We Blog

Every day it seems another article about weblogs appears in the press. At first, most of these stories seemed content to cover the personal nature of blogging. But more and more I'm seeing articles that attempt to examine the journalistic and punditry aspects of weblogs prominent in many of the so-called 'warblogs,' or sites that began in response to the events of September 11th

Hourihan, Meg. O'Reilly and Associates (2002). Articles>Web Design>Writing>Blogging


What's Really Going On With the Blogosphere?   (PDF)

Explores the notion of the blogosphere by using recent studies to soberly refocus the actual size of the blogosphere and the extent of the blogging phenomenon.

Vieta, Marcelo. Digest (2003). Articles>Web Design>Writing>Blogging


When Social Media Becomes Hollow

When I post a tweet, publish a blog post, record a podcast, or engage in any other form of social media, I don’t consciously do it with the intent of growing my readership and increasing my brand or business. I don’t engage in social media for the business-motivated end game. I’m not trying to build trust with readers so that I can later influence them with product or service decisions. I’m just expressing and communicating about things I’m interested in. If the consequence is that people follow me and we interact, great. But my actions aren’t a ploy for influence. Influence comes from being passionate about something that captures you entirely, not from calculating SEO techniques to maximize visibility on every social media platform.

Johnson, Tom H. I'd Rather Be Writing (2010). Articles>Social Networking>Podcasting>Blogging


Where Have All The Comments Gone?

The rise of the less-than-conversational commenting can make it look like we are losing our capacity for critical thinking — at least, with regards to the topics being presented for discussion. It can sometimes feel like there are those who rush to throw their support behind the author of the post without considering what is being proposed. Even if you agree with what was said and wish to show your support, there are still ways to comment that indicate a more thoughtful approach.

Bowen, Robert. Smashing (2010). Articles>Blogging>Community Building>Collaboration


Why Is Corporate Blogging So Hard?

I’m not sure entirely why, but corporate blogging can be quite difficult. On my professional blog, I can post several times a week in the spare moments of my days, sitting down for 30 minutes here or an hour there and have some substantial content to show for it. But at work, I can spin my wheels on full throttle for hours and only have 1 or 2 posts all week — not really interesting ones — to show for it. Why is that?

Johnson, Tom H. I'd Rather Be Writing (2011). Articles>Blogging>Business Communication


Why Software Applications Need Product Blogs, and Why They Don't Get Them

I'm convinced that even internal software, which never sees the light of WWW, still needs a blog as much or more than products sold online. Even so, numerous corporate restrictions, standards, and culture will present seemingly insurmountable barriers to blogs.

Johnson, Tom H. I'd Rather Be Writing (2008). Articles>Documentation>Software>Blogging


Wikis, Blogs and Other Community Tools in the Enterprise

Wikis and Web logs (blogs) make a big impact on the Web, but they can also be useful in an enterprise. A community is a group of people with common interests, goals, or responsibilities, such as a project team or an interest group. Combine wikis and blogs with existing collaborative tools to enhance the productivity and effectiveness of enterprise teams.

Farrell, Joel A. IBM (2006). Articles>Writing>Business Communication>Blogging



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