Authoring in XML -- Why Start?

As techcom professionals, we have been talking about authoring in XML for a very long time. At first, it was a lot of hype about a format that required major programming skills and had zero tools’ support, but that is now changing. Today, there are hundreds, if not thousands, of tools that support XML and a standard called DITA that is in constant development to support content publishing for different industries. As a result, more and more companies seem to be embracing this content format.If you are a writer or techcom manager who is encouraging your company to make this change, then what do you need to know to prepare?

Stuhlemmer, Barbara. TechCom Manager (2008). Articles>Writing>XML>DITA