#27779
The Abstract Trap: Why Abstracts Are Bad for Persuasive White Papers
Abstracts, also known as executive summaries, are bad. As a matter of fact, they are really bad, and I stand nearly alone in my opinion. Abstracts are those summaries that typically stand in front of the core content of a white paper. They tend to include the key points about the white paper.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27777
Dead Tree or Detailed Treatise: What is a White Paper?
So what exactly is a white paper? This is one of those questions many people have been wrestling with for some time. If you look up the term in a dictionary, you'll find an outdated response describing a government report.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Business Communication>White Papers
#27789
Eleven Tips on Terrific Titles
Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.
Graham, Gordon. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#31746
Five Reasons Freelancers Make More Money Writing White Papers
Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer? White paper expert Michael A. Stelzner provides the following reasons white papers could dramatically increase your writing revenue:
Stelzner, Michael A. Content Wrangler, The (2008). Articles>Freelance>Writing>White Papers
#27790
Getting Off the Starting Block: Practical Tips to Starting a White Paper
Why are white papers so hard to write? Simply put, they require effort. Effort makes us sweat. Just the thought of working hard causes some people's blood to percolate.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#29365
Members' Tips for Writing a Compelling White Paper 
It takes time and a strong focus to create a solid white paper, according to TechRepublic members who shared tips and insight about white paper creation. Find out what should be your first step and your last for a successful effort.
Mottl, Judith N. TechRepublic (2003). Articles>Business Communication>Writing>White Papers
#28004
Michael Stelzner's Writing White Papers Blog 
Michael Stelzner's Writing White Papers Blog is offers comprehensive look at all white paper related topics, from writing to marketing.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>White Papers>Blogging
#27785
Ready, Aim, Write: The Value of Identifying Your Target Reader
One of the most important first steps when preparing to write a white paper is to determine who will be reading the document. This article will help you perform this critical step in the needs assessment process.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Audience Analysis>White Papers
#27784
Seven Steps to Writing White Papers More Efficiently
Read about a seven-step process used when writing write white papers and other complex documents.
Gandia, Ed. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27776
The Top Five Writing Mistakes in White Papers
A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.
King, Janice M. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#31450
What Is a White Paper and How Is It Used?
White papers have grown from just another piece of collateral to a super-powered marketing tool. Everywhere you look in marketing, you will see something labeled a "white paper."
Stelzner, Michael A. Communication World Bulletin (2005). Articles>Business Communication>Writing>White Papers
#28878
White Paper Writing: Breaking the Monotony of Technical Writing
Preparing to write your first White Paper? Promila provides you a 360-degree view of white paper writing and the subsequent information that will help you envisage the bigger picture.
Chitkara, Promila. International Journal for Technical Communication (2007). Articles>Writing>Technical Writing>White Papers
#27787
A common mistake that many companies make when starting a white paper project, is the assumption that a technical subject matter expert who has used, developed, or is highly knowledgeable about the topic is automatically assumed to be best qualified as its author.
Kantor, Jonathan. WhitePaperSource (2006). Articles>Writing>Research>White Papers
#27775
Why a Good Title Makes a White Paper
The title is your white paper's absolute first impression. In it rests success or failure for the words that lie beyond, waiting for a reader. If the title does not encourage someone to read further, the ink that coats your white paper will never be seen.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27771
Writing When You Are NOT the Expert
Have you ever been asked to write a white paper about a topic that is completely foreign to you? If not, you most certainly will. This article will help you set your foot down the right path.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Business Communication>White Papers
#27778
You Get What You Pay For: What's Your Business Image Worth?
Unfortunately it seems that more and more companies are choosing the lowest price in deciding which white paper writer to engage. Why would a business that would never bat an eyelash paying for a high-quality website, choose the low price provider for a white paper?
Kantor, Jonathan. WhitePaperSource (2006). Articles>Writing>Marketing>White Papers
#34020
White Papers: How Vista Print Signed Up 5,000 Subscribers in 60 Days
Have you considered writing White Papers for your clients, or offering them to your own prospective customers as a lead-generating device? If you operate in a technical field, I think you should definitely consider a White Paper. You can either write one ourself or have someone else write it for you.
Akinci, Ugur. Technical Communication Center (2009). Articles>Writing>Technical Writing>White Papers
#35472
White Paper Writing: Strategies for Success
White papers are a fundamental part of your marketing arsenal. And if you think technical writers don't need to worry about marketing, read on to see why white paper writing is an essential skill, and how to turn a ho-hum paper into a killer communications tool.
HelpScribe (2009). Articles>Business Communication>Technical Writing>White Papers
