#27779
The Abstract Trap: Why Abstracts Are Bad for Persuasive White Papers
Abstracts, also known as executive summaries, are bad. As a matter of fact, they are really bad, and I stand nearly alone in my opinion. Abstracts are those summaries that typically stand in front of the core content of a white paper. They tend to include the key points about the white paper.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27789
Eleven Tips on Terrific Titles
Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.
Graham, Gordon. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27790
Getting Off the Starting Block: Practical Tips to Starting a White Paper
Why are white papers so hard to write? Simply put, they require effort. Effort makes us sweat. Just the thought of working hard causes some people's blood to percolate.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27784
Seven Steps to Writing White Papers More Efficiently
Read about a seven-step process used when writing write white papers and other complex documents.
Gandia, Ed. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27776
The Top Five Writing Mistakes in White Papers
A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.
King, Janice M. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
#27775
Why a Good Title Makes a White Paper
The title is your white paper's absolute first impression. In it rests success or failure for the words that lie beyond, waiting for a reader. If the title does not encourage someone to read further, the ink that coats your white paper will never be seen.
Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Rhetoric>White Papers
