Abstracts, also known as executive summaries, are bad. As a matter of fact, they are really bad, and I stand nearly alone in my opinion. Abstracts are those summaries that typically stand in front of the core content of a white paper. They tend to include the key points about the white paper.
Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.
Why are white papers so hard to write? Simply put, they require effort. Effort makes us sweat. Just the thought of working hard causes some people's blood to percolate.
A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.
The title is your white paper's absolute first impression. In it rests success or failure for the words that lie beyond, waiting for a reader. If the title does not encourage someone to read further, the ink that coats your white paper will never be seen.