Conversation by Blog: Expanding Personal Technology into the Academic Community  

In the last two years, individuals on the Web have begun to maintain personal Web sites which are referred to as Weblogs (blogs). A blog is distinct from other forms of electronic documentation in that it functions as a public, electronic diary, consisting of short, frequently-updated personal reflections and reports of activity. A typical blog is composed of daily entries of no more than a paragraph. Blogs are often accompanied by and supplemented with image galleries, curricula vitae, and archives of past postings. Blogs are also subject to trends: for example, many blogs in December include Christmas wish lists. Like e-mail and unlike other traditional forms of publication, blogs often include a comments feature which allows the reader to engage in discussion with the blog's writer and other readers by directly attaching a posting to the daily or topical entry. Although this approach to Web site design has been widely adopted by technophiles under the age of thirty, it also holds promise as a mechanism for a conversational form of knowledge development that previous technologies have not readily facilitated. This paper outlines the potential expansion of the blog as a venue for professional and philosophical discussion by the visual communication design community and other similar professional groups.

Radzikowska, Milena. University of Alberta (2003). Articles>Writing>Online>Blogging

You've Got Blog

Blogs often consist of links to articles that readers might otherwise have missed, and thus make for informative reading.

Mead, Rebecca. RebeccaMead.com (2000). Articles>Writing>Online>Blogging

Shattering the Myth of Blog Niches: How to Grow a Huge Readership 

One of the most common pieces of advice for bloggers is to find a niche that you can dominate — the smaller the niche, the better, because all of the bigger niches are already dominated by bigger blogs. This advice is fine if you’re trying to sell a product to a specific group of potential customers, but if you’re trying to grow a blog with as big a readership as possible, I think niche blogging is dead wrong.

Babauta, Leo. Write to Done (2009). Articles>Writing>Online>Blogging