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Shattering the Myth of Blog Niches: How to Grow a Huge Readership

One of the most common pieces of advice for bloggers is to find a niche that you can dominate — the smaller the niche, the better, because all of the bigger niches are already dominated by bigger blogs. This advice is fine if you’re trying to sell a product to a specific group of potential customers, but if you’re trying to grow a blog with as big a readership as possible, I think niche blogging is dead wrong.

The Hidden Power of the Online Manual

Writing software manuals is boring, isn't it? We often think, "My software is easy to use. The user interface is intuitive. Why should I waste so much time writing documentation which nobody will read anyway?" Sometimes it's true. I've never read the WinZip or Internet Explorer manuals. Everything seems clear enough without further explanation. Nevertheless, even if your manual isn't being helpful to your software users, it may be helpful to you. Publish your manual online and turn its hidden power into a real benefit for your business.

A Spoken Genre Gets Written: Online Football Commentaries in English, French, and Spanish

Many recent studies on computer-mediated communication (CMC) have addressed the question of orality and literacy. This article examines a relatively recent subgenre of CMC, that of written online sports commentary, that provides us with written CMC that is clearly based on firmly established oral genres, those of radio and television sports commentary. The examples analyzed are from two English, two French, and two Spanish online football (soccer) commentaries. The purpose of the study is to examine oral traits and genre mixing in online football commentaries in the three languages and carryover from the spoken genres of radio and television commentaries to this developing genre, following Ferguson. Special attention is paid to Web page design. The study reveals that form and content of online football commentaries are strongly affected by the style of the online newspaper.

A Techne for Artful Choices in Digital Writing

The techne I envision for digital production deliberately makes things more difficult for designer users, whether they are teachers or students. This is a hard sell, particularly to teachers who feel intimidated enough by technology of the consumer ease variety. But we should remember that rhetoric, unless it takes the form of a Mad-Lib, is not easy. A techne of digital production is an effort to remove the disproportionality between effort and consequences: only when we earn the knowledge of production from a designer user standpoint can we more fully take responsibility for what we do with it. Digital writers must do the hard work of fashioning their content into a sound structure, developing unique presentational designs, and considering audience interaction with their finished works.

The Complete Beginner's Guide to Writing Articles

So how do you get started? What do you write about? What do you actually DO with your articles once you've written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start submitting a new article all over the net.

Why Teach Digital Writing?

This webtext 'talks' in all the ways we are asked to talk about teaching digital writing: in the hallways to colleagues, in policy documents to administrators, in classroom exercises to graduate and undergraduate students, and to colleagues at conferences, in journal articles, and other scholarly genres.

Why Teach Digital Writing?

Computers are not 'just tools' for writing. Networked computers create a new kind of writing space that changes the writing process and the basic rhetorical dynamic between writers and readers. Computer technologies have changed the processes, products, and contexts for writing in dramatic ways—and writing instruction needs to change to suit how writing is produced in digital spaces.

You've Got Blog

Blogs often consist of links to articles that readers might otherwise have missed, and thus make for informative reading.

Internet Marketing: What NOT to Do (And What Not to Fall For)

Do you sell over the Internet? If you do, and if your goal is to develop a long-lasting, trusting relationship with your customers, here are some things to avoid doing. And if you're buying over the Internet, here are some things to watch out for.

Teaching Writing at a Distance: Avoiding Lecture, Fostering Interaction

This panel segment focuses on lessons learned from teaching technical writing via Interactive Compressed Video ([C V). Although ICV has limitations, its two-way audio and video have distinct advantages, especially when combined with document cameras at each site. With some ingenuity, the discussions, hands-on exercises, workshops, and individualized coaching that are the mainstay of writing instruction can be adapted for teaching at a distance.

Conversation by Blog: Expanding Personal Technology into the Academic Community

In the last two years, individuals on the Web have begun to maintain personal Web sites which are referred to as Weblogs (blogs). A blog is distinct from other forms of electronic documentation in that it functions as a public, electronic diary, consisting of short, frequently-updated personal reflections and reports of activity. A typical blog is composed of daily entries of no more than a paragraph. Blogs are often accompanied by and supplemented with image galleries, curricula vitae, and archives of past postings. Blogs are also subject to trends: for example, many blogs in December include Christmas wish lists. Like e-mail and unlike other traditional forms of publication, blogs often include a comments feature which allows the reader to engage in discussion with the blog's writer and other readers by directly attaching a posting to the daily or topical entry. Although this approach to Web site design has been widely adopted by technophiles under the age of thirty, it also holds promise as a mechanism for a conversational form of knowledge development that previous technologies have not readily facilitated. This paper outlines the potential expansion of the blog as a venue for professional and philosophical discussion by the visual communication design community and other similar professional groups.

Instant Messaging--Another Format to Worry About?

IM lived for years as an obscure technology in the shadow of the WAP (wireless application protocol) wireless Web, and is still used chiefly by teenagers. But IM has recently become a source of revenue for financially beleaguered telecoms, and has been discussed as a possible replacement for e-mail.

Technology: A Blessing for Writers and Editors?

Computers have changed the way writers and editors work. But are we getting the most from the new tools?

Looking into the Future: The Role of the Technical Communicator in On-Line Report Design

Corporations are rapidly moving vast quantities of information onto intranets. In order for that information to be usable by corporate decision makers the format of traditional reports needs to change. Corporate reports must reflect information needs and not just provide a dump of available data. Their design must change from static dumps of information to an on-line highly adaptable format that connects relevant information into an integrated whole. Part of making the change means careful audience and task analysis to determine what reader¡¯s information needs. Technical communicators are uniquely skilled to handle this phase of on-line report design.

The TechOWL: A Resource for Technical Communication Students

The Online Writing Lab (OWL) has been a popular pedagogical complement to writing labs in university academic environments since the mid-1980s. There is, however, a great deal of similarity among the generic functions of these OWLs. This paper presents a brief summary of the historical background of OWLs, and it offers a description of several different perspectives on a new subspecies of OWL – the TechOWL, which can be designed and implemented specifically for students and practitioners of technical communication. This blueprint for a TechOWL offers several suggestions and guidelines for identifying user communities for TechOWLs, for conducting a thorough needs assessment, for designing specific technical communication features, and for building, maintaining, and evaluating TechOWLs.

WAC Meets TAC: WebCT Bulletin Boards as a Writing to Learn Technique

Fall of 2000 seemed like the right time to introduce more technology into my undergraduate course Applied Child Development. Several forces came together to lead me to this decision. NCATE had encouraged teacher preparation courses to make more use of technology. The friendly folks at Information Technology Services were offering summer workshops on introducing WebCT into classes. The Computer Advisory Board (CAB) or the Technology Across the Curriculum (TAC) group—I’ve forgotten which, and I’m not sure I know the difference—was offering bribes, I mean honoraria, to people to make such innovations. And I was recovering from the experience of trying to teach the quietest group of students I’d ever encountered in one classroom, a group I had come to affectionately refer to as 'mime school.'

Letteren, Tekstontwerp En Digitalisering

Digitalisering en globalisering zijn begrippen die niet alleen de politiek en de economie beheersen, maar die ook hun weerslag hebben op het universitaire letterenlandschap. In de curricula van Nederlandse letterenopleidingen doen zich op dit moment ontwikkelingen voor die gebaseerd zijn op de overtuiging dat er in de voortschrijdende digitalisering van communicatie en informatie een belangrijke rol is weggelegd voor letterenexperts. De meeste van de nieuwe initiatieven zijn te vinden in de sector van de taalbeheersing, de letterendiscipline bij uitstek waarbinnen vanuit verschillende perspectieven onderzoek wordt verricht naar tekst en communicatie. In deze bijdrage wordt kort de context geschetst van de hier aangeduide curriculumevolutie. Daarna worden kansen besproken die de digitaliseringsgolf biedt voor Tekstontwerp of Document Design, de deeldiscipline binnen de Taalbeheersing waar onderzoek en advisering omtrent de effectiviteit van zakelijke communicatie centraal staan.

Building a Print/Digit Interface

The new Computers and Composition segment, 'Print/Digital Dialogue,' is designed to enable communication between print and digital forms of professional conversation. For some time, email discussions have been peppered with references to other digital resources as well as print resources. Rarely do professional print journals refer readers to digital resources, even with scholars such as Janice Walker creating citation guides for references to digital scholarship in print. Print is important -- this effort to put digital and print resources into conversation should not be seen as a threat to on-line discussion but as an opportunity to expand the professional community of Techno-rhetoricians. We are members of a hybrid community, existing both on-line and off, and need bridges between on- and off- line scholarship. It is a translation from one established realm into another, perhaps less developed one.

IText: Future Directions for Research on the Relationship between Information Technology and Writing

The vast majority of people who use information technology (IT) every day use IT in textcentered interactions. In e-mail, we compose and read texts. On the Web, we read (and often compose) texts. And when we create and refer to the appointments and notes in our personal digital assistants, we use texts. Texts, as already a technology in themselves, are deeply embedded in cultural, cognitive, and material arrangements that go back thousands of years. Information technologies with texts at their core — the blend of IT and texts that we call ITexts — are, by contrast, a relatively recent development. To participate with other information researchers in shaping the evolution of these ITexts, researchers and scholars concerned with the production and reception of text must build on a knowledge base and articulate issues, a task undertaken in this article. We begin by reviewing the existing foundations for a research program in IText, then go on to scope out issues for research over the next five to seven years. We direct particular attention to the evolving character of ITexts and to their impact on society. By undertaking this research, we urge ourselves and others to play a part in the continuing evolution of technologies of text.

Technical Writing in a Technological Age: Changes in the Classroom and the Workplace

Over the past decade, new media and computer technologies have permeated both the technical writing classroom and the technical writing workplace. Documents written for, and used in, these two contexts no longer include just verbal text messages and simple line art printed on standard, 20 pound white paper, as they often did in the 1970s and early 1980s. Technical writing documents today appear not just in print but in electronic form, and in electronic form these documents include multiple media such as high-resolution graphics, audio and video clips, animation sequences, and visual effects. Couple this expanded electronic form of technical writing with Internet protocols that allow for the global exchange of information, and it becomes clear that distinct challenges and opportunities exist for the field of technical writing in a technological age. What is the nature of these challenges and opportunities in the classroom and the workplace? And, what is the relationship between new media, computer technologies, and the changes currently evident in these two contexts?

Prototypes in Technical Writing: What are They?

A prototype is, generally speaking, a preliminary model of a larger, more detailed object. In technical writing, a prototype might be a full table of contents (with summaries for each major section) and one or two complete chapters. If conducting a survey is an important part of your project, your prototype might be a complete survey of a small number of subjects, designed to iron out the kinks in the questions you want to ask. A good prototype will help you identify flaws (such as incomplete research or mistaken assumptions) before you have multiplied their harmful effects by investing additional effort in them. A sculptor makes a scale model in clay -- a prototype -- before chiseling away at a full-sized chunk of marble. It it much easier to fix major mistakes in clay than it is to throw away a ruined chunk of marble and start over again.

Role of Technical Writers in Developing eLearning

Many companies are starting to use eLearning to train their workers, managers, customers and suppliers. Some of those companies want to use their internal technical writers or communicators to not only write the content, but also to develop the CBT or WBT.

How to Write Effective Mailing List Email

With every passing day, increasing numbers of people are becoming web designers. One of the main forums for communication among web designers, both beginners and experts alike, is the mailing list. Most mailing lists generate a substantial stream of useful, information-laden email, and the good ones enjoy a healthy gift economy. I'm subscribed to a small handful of web-related discussion lists, and the busier ones average 20-40 messages per day. My favorite list contains more useful information in a month's worth of postings than any best selling web design book. Even when I'm not asking or answering a question, I can follow fascinating threads, picking up useful tidbits, and build rich archives of searchable information. When I ask a question, no less than two or three expert answers will appear within a few hours. The people that read lists are often successful designers and busy experts in our field. Yet even the best lists have their share of problems. I could pontificate all day on the nature of interpe