http://tc.eserver.org/dir/Articles/Writing/Marketing/Business-Communication A listing of the most recently indexed works about Articles and Writing and Marketing and Business Communication in the field of technical communication (and technical writing). en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Writing/Marketing/Business-Communication http://tc.eserver.org/35807.html http://tc.eserver.org/35807.html Do you know if you're promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts benefits explain why facts are important. Its these benefits that target your prospects emotions a key factor in selling situations. http://tc.eserver.org/35055.html http://tc.eserver.org/35055.html Here are two main methods you can use to launch off your article marketing campaign. http://tc.eserver.org/30599.html http://tc.eserver.org/30599.html Writers of marketing materials seem to be stepchildren at best in the family of technical communication. Yet one cannot engage in writing effective marketing materials about technical products or services without being a technical communicator. And the more "typical" technical writer--such as an author of documentation--will perform better when she understand-s the marketing component of her work. We will serve the marketing communicator and his technical writer counterpart well by breaking down the barrier that seems to exist between the disciplines. http://tc.eserver.org/30522.html http://tc.eserver.org/30522.html This workshop will examine the types of marketing materials that can give you creative experience. You'll learn how to adapt your skills and subject matter knowledge to these projects, how to plan and develop different types of materials, and how to identify opportunities for new types of communication. http://tc.eserver.org/28842.html http://tc.eserver.org/28842.html Ask print direct response copywriters if they are held accountable, and they'll say yes. That was my own life for 15 years. I wrote direct mail packages and was judged not on my past reputation, but on the performance of each piece I wrote, one mailing at a time. http://tc.eserver.org/23567.html http://tc.eserver.org/23567.html If you think marketing communications are written by an entirely different brand of writer—in a version of the language wholly unlike the one you employ— then think again. Marketing and technical communications do share common ground. And by expanding the horizons of this landscape, you can move into marketing writing. To begin, you must explore what the disciplines share, what attributes are peculiar to marketing communications, and how you can go about developing your skills in this field. http://tc.eserver.org/23574.html http://tc.eserver.org/23574.html Although there are important differences between technical and marketing writing, technical writers have some prerequisites that support a transition to marketing writing: in-depth product knowledge, research experience, and strong oral and written communication skills. To develop data sheets, brochures, and other materials technical writers must first understand the goals of marketing communications. By focusing on audience needs and product benefits, by using writing techniques that engage the reader, and by providing appropriate supporting visuals, technical writers can develop persuasive marketing messages. http://tc.eserver.org/20805.html http://tc.eserver.org/20805.html Online brochures don't attract return visits or serve your customers, so turn your Web site into a customer interaction center.