#33332
Copywriting and Technical Writing Compared
Technical writers (technical authors) produce technical literature such as standard operating procedures (SOP), user guides, reference manuals and white papers. Copywriters produce advertising copy and publicity copy (also known as marketing communications or marcomms). Typically, that means product brochures, poster advertisements, advertorials, leaflets, and mailshots.
Unwalla, Mike. TechScribe (2007). Articles>Writing>Technical Writing>Marketing
#34738
How to Write Web Copy That Sells
How you write your copy really makes a huge difference to your online sales. And even if you don't sell products directly, good sales copy will help you persuade the user to make a donation, subscribe to your newsletter or complete an application form. Here's how you do it.
Content Strategy (2009). Articles>Web Design>Writing>Marketing
#34748
Content-based sales means using high-quality content to generate traffic, which you then use to earn money (but not necessarily on the web-site).
Content Strategy (2007). Articles>Web Design>Writing>Marketing
#34777
What’s the Point of User Documentation, from a Marketing Perspective?
In order to understand the way marketing people see the world, it’s worth reading Blogs on marketing (by people such as Seth Godin), the Cluetrain Manifesto, and reading a few books on marketing.
Pratt, Ellis. Cherryleaf (2009). Articles>Documentation>Technical Writing>Marketing
#35055
How to Select a Proper Article Writing Method
Here are two main methods you can use to launch off your article marketing campaign.
How to Write Anything (2007). Articles>Writing>Marketing>Business Communication
#35807
A Simple Shortcut For Writing Irresistible Benefits 
Do you know if you're promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts benefits explain why facts are important. Its these benefits that target your prospects emotions a key factor in selling situations.
Marketing Tips (2009). Articles>Business Communication>Writing>Marketing
