Creating User-Friendly Links 

Google returns well over 15 million search results to the technical question of how to code hyperlinks in HTML. However, a question on how link texts should be formulated, so that the reader can understand them clearly, fetches only a handful of usable tips. Even most style guides and authoring guidelines are reticent on this topic. In this article you will find tips on this rarely dealt with, though important subject for Technical Communicators.

Achtelig, Marc. indoition engineering (2005). Articles>Writing>Document Design>Hypertext