Beware of adverbs. They can dilute the meaning of the verb or repeat it.
Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric
Play with words, even in serious stories. Choose words the average writer avoids but the average reader understands.
Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric
Prefer the simple to the technical: shorter words and paragraphs at the points of greatest complexity.
Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric
Seek original images. Make word lists, free-associate, be surprised by language. Reject cliches and 'first-level creativity.'
Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric
Use verbs in their strongest form, the simple present or past. Strong verbs create action, save words, and reveal the players.
Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric
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