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1. #27330 Beware of adverbs. They can dilute the meaning of the verb or repeat it. Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric 2. #27333 Play with words, even in serious stories. Choose words the average writer avoids but the average reader understands. Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric 3. #27336 Prefer the simple to the technical: shorter words and paragraphs at the points of greatest complexity. Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric 4. #27335 Seek original images. Make word lists, free-associate, be surprised by language. Reject cliches and 'first-level creativity.' Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric 5. #27329 Use verbs in their strongest form, the simple present or past. Strong verbs create action, save words, and reveal the players. Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Diction>Rhetoric
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