Boost Your Website With Expert Content

The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.

Warren, Robert. TypePad.com (2003). Articles>Web Design>Writing

Branding Copy and Web Sites: A Bad Fit

The trouble with using text as a branding tool on web pages is that it gets in the way of what visitors are looking for. Visitors want and expect text to be useful and information. They are in 'active' and 'engaged' mode. They are searching. They want something. Text that isn't useful is disappointing.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Marketing

Bridging the Gap: A Genre Analysis of Weblogs  

Weblogs (blogs)--frequently modified web pages in which dated entries are listed in reverse chronological sequence--are the latest genre of Internet communication to attain widespread popularity, yet their characteristics have not been systematically described. This paper presents the results of a content analysis of 203 randomly-selected weblogs, comparing the empirically observable features of the corpus with popular claims about the nature of weblogs, and finding them to differ in a number of respects. Notably, blog authors, journalists and scholars alike exaggerate the extent to which blogs are interlinked, interactive, and oriented towards external events, and under-estimate the importance of blogs as individualistic, intimate forms of self-expression. Based on the profile generated by the empirical analysis, we consider the likely antecedents of the blog genre, situate it with respect to the dominant forms of digital communication on the Internet today, and advance predictions about its long-term impacts.

Herring, Susan C., Lois Ann Scheidt, Sabrina Bonus and Elijah Wright. (We)blog Research on Genre Project, The (2004). Articles>Web Design>Writing>Blogging

The Cautious Writer, 2005: Protect Your Income

I'm no expert on the economy, but I don’t see a lot of signs of growth and smiling faces in 2005. As writers, we are in the fortunate position of being able to protect ourselves against fluctuations in the economy, to some degree. To protect your own income over the next year, here are some suggestions.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing

Comment Organiser son Contenu

La manière dont vous allez organiser votre contenu est fortement dépendante du produit que vous allez éditer : page d'accueil, chronique, interview, brève, dossier, lettre d'information,...

Hardy, Jean-Marc. Redaction (2004). (French) Articles>Web Design>Writing

Common Visual Design Elements of Weblogs

Weblogs (blogs) have been heralded as a new space for collaborative creativity, a medium for breaking free of the constraints of previous forms and allowing authors greater access to flexible publishing methods. This generalization seems extreme: genre studies done by Crowston and Williams (2000) and Shepherd and Watters (1998) lend credence to the notion that weblogs are evolutionary descendents of other visual media, such as newspapers and pamphlets. In this study, we apply content-analytic methods (Bauer, 2000) to a random sample of weblogs as a means of exploring current visual trends within the blogosphere.

Scheidt, Lois Ann and Elijah Wright. Into the Blogosphere (2004). Articles>Web Design>Writing>Blogging

Company Name First in Microcontent? Sometimes!

Typically, you should deemphasize your company's name in links, but a new guideline recommends frontloading the name for search engine links under certain conditions.

Nielsen, Jakob. Alertbox (2008). Articles>Web Design>Writing>Hypertext

Conciseness is Key to Good Technical Documentation

One of the most important and difficult parts of technical documentation concerns writing in a concise manner. Technical writing is different than writing fiction or magazine articles, where a mood may be set or--in some cases--where space must be filled. (People seldom buy thin books.)

Kurtus, Ron. School for Champions (2005). Articles>Document Design>Technical Writing>Minimalism

Content for Tourism and Hospitality Sites

My worst experiences with hospitality sites have been to do with vague location, online timetables, poor follow-up communication, and out of date information. I have wasted days as a result, which I hate.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Marketing>Writing

Conversations in the Blogosphere: An Analysis "From the Bottom Up"  

The 'blogosphere' has been claimed to be a densely interconnected conversation, with bloggers linking to other bloggers, referring to them in their entries, and postingcomments on each other's blogs. Most such characterizations have privileged a subset of popular blogs, known asthe 'A-list.' This study empirically investigates the extent to which, and in what patterns, blogs are interconnected, taking as its point of departure randomly-selected blogs. Quantitative social network analysis, visualization of linkpatterns, and qualitative analysis of references and comments in pairs of reciprocally-linked blogs show thatA-list blogs are overrepresented and central in the network, although other groupings of blogs are moredensely interconnected. At the same time, a majority of blogs link sparsely or not at all to other blogs in the sam-ple, suggesting that the blogosphere is partially interconnected and sporadically conversational.

Herring, Susan C., Inna Kouper, John C. Paolillo, Lois Ann Scheidt,Michael Tyworth, Peter Welsch, Elijah Wright and Ning Yu. (We)blog Research on Genre Project, The (2005). Articles>Web Design>Writing>Blogging

Converting Print Read to Web Scan Text

Web sites are full of print media text. Shame on them. Users are in a hurry. They hate dense blocks of lengthy blabbering. They ignore most text on their hunt for Relevant Content. Find out how to convert Print Read text into easily consumed information for the web.

Streight, Steven. Blogger.com (2004). Articles>Web Design>Scanning>Writing

Converting Science News for the Web

With the Internet emerging as a primary newsgathering source, many traditional media outlets have converted their products for online viewing. This paper explores how two science news magazines, New Scientist and Science News, have approached this challenge. Elements of hyptertext theory are also included.

Carsten, Laura D. EServer (2001). Articles>Web Design>Writing>Scientific Communication

Creating User-Friendly Documentation

We often hear that users do not read documents. To lure readers into reading our documents, we must make documents user-friendly.

Bhatia, Neeraj. Indus (2002). Articles>Documentation>User Centered Design>Technical Writing

The Cure for Content-Delay Syndrome

It is perhaps the market forces driving web development projects that find us aligning ourselves with the lexicons of marketing and advertising rather than publishing. As a result, we have lots of “brand identity guidelines,” but not so many “style guides” (for content, at least). We have “strategists,” but no “commissioning editors,” and we more often “go live” than “publish.” Hence, we tend to first think “copywriter” when trying to get our content sorted, whereas very often an editor is the person we should be engaging. That’s not to say there aren’t editors in our industry—there are—but they tend to be a part of large online publishing projects after launch rather than a part of the development lifecycle from the beginning. (Somehow, we’ve become a kind of freak cousin of publishing, ignoring that industry’s expertise.) In many cases, an editor would be a great addition to our process as well as, in some cases, a better and more rational investment than a copywriter.

Ronalds, Pepi. List Apart, A (2008). Articles>Web Design>Writing

Customer-Supplier Relationships in the Writing Process  

Do you know your customers? They may be in the next office. The collection of people involved in the writing process need certain things from each other; they compose a contained group of customers and suppliers. In order to effectively produce documents, these internal customers and suppliers must recognize and meet each other’s needs. Evaluating the documentation process and determining how well all parties’ needs are met will promote teamwork as well as process improvements.

Ward, Brian. STC Proceedings (1996). Articles>Writing>User Centered Design

Cut Paper Text By Half

Reading from computer screens is about 25% slower than reading from paper. As a result, people don’t want to read a lot of text from computer screens: you should write 50% less text and not just 25% less since it’s not only a matter of reading speed but also a matter of feeling good.

Communication Circle, The (1998). Articles>Web Design>Writing

Deep Thinking About Weblogs

Weblogs are becoming increasingly difficult to ignore for those of us who spend much time reading the Web. Also known by the inscrutable nickname 'blogs', weblogs are something of a hard nut to crack. Compounding the difficulty is the fact that a great deal of weblog content today is about weblogs and weblog technology. What are weblogs? What's the big deal? Why should we pay attention? We attempt to answer these questions in the essay that follows.

Grumet, Andrew. Grumet.net (2002). Articles>Web Design>Writing>Blogging

Discovering That Writing for the Web is Different...Every Day, for the First Time

Every self-appointed pundit on the planet is saying that users are the new 'owners' of the online medium.

Usborne, Nick. Excess Voice (2007). Articles>Web Design>Writing

Do Internet Users Want Deep Content or Immediate Gratification?

For a long time I have been an advocate of quality content on web sites. And now I am conducting an experiment that pitches quality content against immediate gratification.

Usborne, Nick. Excess Voice (2006). Articles>Information Design>Web Design>Writing

Don't Forget A Strategy for Microcontent—Headlines, Decks, Buttons and Links—When You Redesign Your Site

Little things mean a lot. Especially online. Microcontent—or the headlines, decks, subheads and other 'small' pieces of web copy—actually do most of the communicating on your web site. Handled poorly, microcontent can confuse and frustrate web visitors. Here's how to write microcontent to communicate to—instead of discombobulate—your readers.

Wylie, Ann. Communication World Bulletin (2004). Articles>Web Design>Writing>Metadata

Editing Web Pages: A Second Look  

How to edit Web pages--with revision tracking--using Microsoft Word.

Hart, Geoffrey J.S. Intercom (2004). Articles>Editing>Web Design>Writing

Effective Web Writing

You can use writing techniques to exploit the Web's strengths while avoiding its weaknesses.

Kilian, Crawford. New Architect (2001). Articles>Writing>Web Design

Empirical Evaluation of Concept Mapping: A Job Performance Aid for Writers    

The usefulness of concept mapping as a job performance aid for writers of technical documents was examined. Thirty-four writers were randomly assigned to one of two groups. The experimental group received 2 hours of training in the use of concept mapping. Both groups revised the same chapter from a computer manual, and an experienced technical editor blindly evaluated each revision. In part two of the study, revised texts were given to two groups of users. One group received a concept-mapped revision, while the other group received a text revised by a writer who had used conventional revision techniques. Readers' comprehension was tested and compared. Revision time was not significantly different between groups, and the editor's ratings of quality were not different. However, readers' comprehension was significantly higher with the concept-mapped versions. These results suggest that concept mapping is a useful revision tool for writers.

Crandell, Thomas L., Naomi A. Kleid and Candace Soderston. Technical Communication Online (1996). Articles>Information Design>Writing>Assessment

Equations

Equations must have a number in parentheses at the right of the page. Must be numbered in the order they appear. Must be able to be read as part of the text.

Young, V.L. and K.J. Sampson. Ohio University (2004). Articles>Document Design>Technical Writing>Mathematics