The Art of Risk Communication: Overcoming the Public Fear Surrounding Controversial Projects  

Technical writers and editors in the environmental field can make additional contributions to the document production process by becoming familiar with risk communication principles. These principles can help us communicate more effectively with the public about controversial environmental projects, which are ever increasing. Considering the public's power to delay such projects, our ability to diminish public opposition through good risk communication skills is invaluable.

Barr, Christine R. STC Proceedings (1994). Articles>Risk Communication>Environmental>Writing

Communicating the Impossible: Is Technology Creating Information Overload?

It is sometimes puzzling why so much of the information to which present-day people are being exposed is so weak. One possible explanation is that because technology makes it so easy to create and distribute large quantities of information in a very short period of time, the creators of the information become more concerned with quantity rather than quality. Is this simply an oversight, a result of too many technocrats who believe that because they created the tools, they are also the best qualified to use them? Or is this phenomenon a deliberate mechanism that has been devised to justify the need for continued technological progress (i.e., more sophisticated communication tools)? One fact is becoming clear: the people driving technology into the future often do not devote enough attention to the quality of information.

Vasdi, Peter and Peter Zvalo. Writer's Block (1996). Articles>Writing>Communication

Communication in Technology Transfer and Diffusion: Defining the Field    

Provides an introduction to our field’s connections with technology transfer and diffusion. Technology transfer, the complex social process that moves technology from bench to market, drives global economic growth; technology diffusion, the market-driven process by which innovations are adopted and implemented, follows similar patterns. Indeed, technology transfer and diffusion may be considered synonymous with the phenomenon of growth in a global economy.

Coppola, Nancy W. Technical Communication Quarterly (2006). Articles>Communication>Technology>Technical Writing

Contracting and Consulting for Policies and Procedures Engagements  

As the number of persons employed by some U.S. organizations declined since the late 1980s, so have employment opportunities for Policies & Procedures (P&P) practitioners. During this period, the number of contractors and consultants has increased to meet the needs of newly changed organizations. A useful way for P&P practitioners to learn how they can provide contracting and consulting services is to understand three roles in leveraging such services: an extra pair of hands, expert, and collaborator.

Urgo, Raymond E. STC Proceedings (1999). Articles>Business Communication>Policies and Procedures>Technical Writing

Converting Science News for the Web

With the Internet emerging as a primary newsgathering source, many traditional media outlets have converted their products for online viewing. This paper explores how two science news magazines, New Scientist and Science News, have approached this challenge. Elements of hyptertext theory are also included.

Carsten, Laura D. EServer (2001). Articles>Web Design>Writing>Scientific Communication

Corporate Blogging and the Technical Writer  

Corporate blogging is rapidly becoming another way for companies to communicate with their customers and increase internal communication. Learn about the advantages and future of blogging and how to get started.

Johnson, Tom H. Intercom (2006). Articles>Business Communication>Writing>Blogging

Course Design and Content Organization: A Psychological Perspective

While a lot of effort is spent on designing an effective structure of the course, individual memory is seemingly the more untouched and somehow neglected aspect of our efforts to develop effective learning solutions. There is a need to add a psychological perspective of memory and retention/recollection to the way we design learning solutions.

Singh, Atul. KeyContent.org (2006). Articles>Communication>Technical Writing

Current Status Of Business And Technical Writing Courses In English Departments

We have heard a great deal of talk in recent years about the growth of business and technical writing courses in English departments. But very little, if any, factual information exists on how much enrollments have grown and whether they are expected to grow in the near future. Furthermore, no study has attempted to assess the impact these relatively new, rapidly expanding courses are having and will continue to have on English departments and their faculty members.

Rivers, William E. ADE Bulletin (1985). Articles>Education>Business Communication>Technical Writing

Dead Tree or Detailed Treatise: What is a White Paper?

So what exactly is a white paper? This is one of those questions many people have been wrestling with for some time. If you look up the term in a dictionary, you'll find an outdated response describing a government report.

Stelzner, Michael A. WhitePaperSource (2006). Articles>Writing>Business Communication>White Papers

Dealing with “Enronitis”: Written Communications for Building Investor Confidence  

Recently, investor confidence has deteriorated, in part due to the discovery of fraud at several large companies. As a result, many communications from those in the financial industry have attempted to regain investor trust and confidence. This paper reports my analysis of five such communications and the themes I found appearing in them: need for trust, history of continuous improvement, continued existence of high ethical and professional standards, and investor wisdom. In writing trust-building communications, technical communicators should note: trust is built in several ways, history does not always repeat itself, and emotions are very powerful factors in decision-making.

Bloch, Janel M. STC Proceedings (2003). Articles>Writing>Business Communication>Emotions

Doin' That Old Two-Step: A System for Getting Your Writing Right

Here's an awful question: "What is good writing?" When we run writing workshops for businesspeople, we often begin by asking for the characteristics of good writing versus bad writing. The first list typically contains words like simple, clear, accessible, concise, lively and conversational. The second list is on the flip side of the coin, with participants describing bad writing as complex, wordy, confusing, illogical, full of jargon and having no clear purpose.

Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2005). Articles>Business Communication>Writing

Dumbing Down vs. Simplicity

Never assume that describing something in basic, simple, fundamental terms will annoy your audience. Dumbing down is a form of distortion and possibly deception. Simplifying and clarifying are forms of altruistic communication. Find out more about the differences between "dumbing down" and simplifying and clarifying...and how to decide how simple an explanation should be.

Streight, Steven. Blogger.com (2004). Articles>Documentation>Writing>Business Communication

The Executive Summary: A Key to Effective Communication    

Presenting the correct written information to a business decision maker in the appropriate form is often critical to the success of the project. A lengthy report is not likely to be read, while a project abstract with insufficient information may not allow the decision maker to act. In these cases, the executive summary may be the writer's only opportunity to convince the decision-maker to act.

Emanuel, Joseph T. Technical Communication Online (1996). Articles>Communication>Writing

Expand Your Income by Writing for Magazines  

Technical writers are well-equipped to write how-to articles for magazines. There are many markets for informational articles, and by creating a well-crafted query, a competent technical writer can get an assignment. This work is ideal for generating part-time income and it provides a more creative outlet for writers.. Getting ideas for good articles is as simple as following oneâ*™s own interests. Writing for magazines can become a lucrative â*œsecondâ** career for technical writers.

Agnew, Beth. STC Proceedings (1998). Articles>Writing>Scientific Communication>Technical Writing

Fighting for the Ultimate Desktop

Lately, articles have been appearing in some computer magazines expressing disappointment at the failure of electronic technology to produce a paperless office. What is the problem? Why are offices using more paper than ever before?

Vasdi, Peter. Writer's Block (1995). Articles>Writing>Communication

Final Check: Dotting Those i’s and Crossing Those t’s

You’ve worked long and hard on your article, newsletter, press release, promo brochure or report. Now it’s time to move your baby off your screen and into the world. Not so long ago your baby would have gone either onto a printed page or onto the Web. These days, your words will probably head for both. Even materials such as newsletters, white papers, reports and advertorials that are first published on paper are quite likely to be reprinted, archived or otherwise reused on the Web, perhaps even as an audio file or podcast. People may even blog about your content. What does this mean for you as a business communicator?

Canavor, Natalie and Claire Meirowitz. Communication World Bulletin (2008). Articles>Business Communication>Editing>Writing

Five FAQs About Business Writing

A few style guide tips for novice business writers.

ULiveandLearn.com (2005). Articles>Writing>Style Guides>Business Communication

From Technical Writing To Marketing Communication: Growth From Common Ground  

If you think marketing communications are written by an entirely different brand of writer—in a version of the language wholly unlike the one you employ— then think again. Marketing and technical communications do share common ground. And by expanding the horizons of this landscape, you can move into marketing writing. To begin, you must explore what the disciplines share, what attributes are peculiar to marketing communications, and how you can go about developing your skills in this field.

Baker, Dina. STC Proceedings (1994). Articles>Writing>Marketing>Business Communication

Go from Brochureware to E-Care

Online brochures don't attract return visits or serve your customers, so turn your Web site into a customer interaction center.

Writing that Works (2003). Articles>Business Communication>Marketing>Writing

Greatest Copy Shot Ever Written

Anyone can be a copywriter, but the best copywriters actually think about what they're writing.

Padmore, Nick. List Apart, A (2007). Articles>Writing>Business Communication

Health and Safety Information for Specialized Vocational Audiences  

Using examples from commercial fishing and farming, this article shows how models of health beliefs and risk communication can inform the creation of health and safety materials and campaigns for specialized vocational audiences. These models state that risk communication efforts must balance strong statements of risk with equally strong statements of ways to reduce or avoid risk if they are to motivate change. Audience research can help communicators address attitudes that impair workers’ perceptions of risk, as well as workplace practices, norms, and conditions that the limit the methods that can be used to reduce risk.

Freeman, Krisandra S. STC Proceedings (2001). Articles>Writing>Biomedical>Risk Communication

The Idea is the Message  

Scientific communication differs from technical communication in several ways. One is that scientific communicators work with ideas rather than with a product. They present data and the inferences and conclusions drawn from those data. The information or the idea is the message. Scientific editors facilitate the transfer of knowledge from authors to readers.

Burgan, Murrie W. STC Proceedings (1995). Articles>Scientific Communication>Writing