Social Media 101: Now Everyone's a Technical Writer

Free and cheap tools (blogging software, cheap digital cameras) have made "many-to-many" communication possible. This is sometimes called the "rise of the creative class." People are shifting from being consumers to creators.

O'Keefe, Sarah S. Palimpsest (2008). Articles>Writing>Collaboration>Social Networking

Networked Exchanges, Identity, Writing    

This article argues for a rhetoric of networked exchanges that focuses on the response. Working from Spinuzzi's call for a rhetoric of horizontal learning, it examines two kinds of online writing spaces in order to propose such a rhetoric. After surveying conflicting, academic attitudes regarding networked exchanges, the article proposes the response as a type of professional communication. A specific message board thread and a series of blog carnivals serve as examples of the rhetoric of response, a way that horizontal learning produces a specific type of networked writing identity. The article concludes with a call for response-based communication practices.

Rice, Jeff. Journal of Business and Technical Communication (2009). Articles>Writing>Collaboration>Social Networking