#30201
A large collection of articles, tips and useful information on writing policies and procedures and improving business processes.
#29941
Blah-Blah Text: Keep, Cut, or Kill?
Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose.
Nielsen, Jakob. Alertbox (2007). Articles>Web Design>Writing>Usability
#25441
The Blog Realm: RSS, Aggregators, and Reading the Blog Fantastic
The content management capabilities of blog software and the search options from Daypop provide incentives for information professionals to be aware, at least, of blogging. But for every blogger out there, there are probably a dozen or more others who prefer reading to writing.
Notess, Greg R. Online Magazine (2002). Articles>Web Design>Writing>Blogging
#25447
Blog Survey: Expectations of Privacy and Accountability
Reports the findings from an online survey conducted between January 14th and January 21st, 2004. During that time, 486 respondents answered questions about their blogging practices and their expectations of privacy and accountability for the entries they publish online.
Fernanda, Viégas. MIT (2004). Articles>Web Design>Writing>Blogging
#24579
Blog Voice: How to Command Attention
With over 4 million distinct blog voices in the blogosphere, how can you differentiate yourself? By being an interesting voice. Interesting voices are made, not born, and now you can learn some ways to become more interesting and influential in blogdom. CAUTION: not for boring blah blah blah bloggers who are smug and self-satisfied.
Streight, Steven. Blogger.com (2004). Articles>Web Design>Writing>Blogging
#29283
Over the past 14 years blogging has evolved from crude and blunt internet ramblings, technical or inspired dialogues to a diverse and creative web phenomenon capable of calling the world's media to scrutiny, and no longer the province of late-night diarists but increasingly a platform and media release opportunity for industry and commerce.
Search and Go (2006). Articles>Education>Writing>Blogging
#25491
Despite the timeliness of the issues, many bloggers are wondering whether their craft can be taught in journalism school.
Shachtman, Noah. Wired (2002). Articles>Web Design>Writing>Blogging
#25245
Behind the scenes, in the limelight, ahead of the curve...'blogphets' have plenty to say to us mere mortals on what makes a blog 'tick.'
Streight, Steven. Blogger.com (2005). Articles>Web Design>Writing>Blogging
#25496
W znaczeniu społecznym blog jest czymś więcej niż tylko narzędziem: jest wirtualnym miejscem skupiającym ludzi, gdzie można przebywać i realizować się społecznie, nawiązując relacje z innymi ludźmi. Blog jest tzw. Trzecim Miejscem zgodnie z teorią Oldenburga, który uznaje, że dopiero w trzecim najważniejszym miejscu (po Domu i Pracy/Szkole), człowiek może tworzyć "prawdziwe" relacje społeczne, które nie są zbudowane na hierarchii emocjonalnej lub strukturalnej (jak w przypadku rodziny i firmy) lecz powstają dzięki posiadanym cechom charakteru, zainteresowaniom czy stylowi życia w grupie.
Cywinska-Milonas, Maria. Onet (2004). (Polish) Articles>Web Design>Writing>Blogging
#26293
Blogs, A Primer: A Guide to Weblogs in the Classroom and in Research
I want to make two arguments. The first, a largely implicit one, concerns the life cycle of online scholarship and is marked by my added emphasis on the word 'article' in the opening sentence of this essay. My second argument, the explicit one, is about the value of blogging in the writing classroom.
Barrios, Barclay. CCCC Online (2005). Articles>Education>Writing>Blogging
#12931
I was a tech writer long before I wrote my first book, although I had to jump through some difficult hoops to land my first tech writing job (a series of six tests on technology); however, a great deal of my work later, especially my consulting jobs, came about as a result of my books and the reputation they bestowed on me. Being published between covers brings you respect almost as quickly and surely as becoming known as a millionaire business owner does. Even now, it happens. A reader who owns a small business in Baltimore hired me recently to do some consulting with him, after reading one of my books published a few years ago. The gentleman had read several books on the subject of proposal writing and contracting, and he decided that my book reflected the kind of thinking he needed, although it was one of my most slender volumes.
Holtz, Herman. TECHWR-L (2001). Articles>Writing>Publishing
#25574
Boost Your Website With Expert Content
The only effective way to promote a website is by hosting unique, quality content. Search engine optimization and paid inclusions are a waste of time and money if there isn't a compelling reason for your visitors to come back once they have found you.
Warren, Robert. TypePad.com (2003). Articles>Web Design>Writing
#22052
Brainstorming and Storyboarding
The whole idea of “brainstorming” is to get ideas on paper. No particular order or structure, just get them ideas down. All you need is a quiet room, a clock, and pencil and paper. The procedure is simple: think about the subject and write down every idea that pops into your head within a set time.
#27328
Begin sentences with subjects and verbs, letting subordinate elements branch to the right. Even a long, long sentence can be clear and powerful when the subject and verb make meaning early.
Clark, Roy Peter. Poynter Online (2004). Articles>Writing>Rhetoric
#25223
Branding Copy and Web Sites: A Bad Fit
The trouble with using text as a branding tool on web pages is that it gets in the way of what visitors are looking for. Visitors want and expect text to be useful and information. They are in 'active' and 'engaged' mode. They are searching. They want something. Text that isn't useful is disappointing.
Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Marketing
#13554
In our early writing years, many of us toiled under strict teachers who drilled the rules of English grammar into our collective consciousness. We sweated drops of blood on our pristine paper as we tried to craft perfect sentences for that much-desired 'A.' We prayed that we didn’t leave a word or clause misplaced or dangling for the teacher’s angry red pen to mark. Yet pick up a work of modern fiction, and you might notice that the writer has broken many of the rules that were drummed into our impressionable heads. These days, fiction often resembles the casual style of postmodern poetry, with sentence fragments and punctuation sprinkled about like seasoning. But in technical communication, we can’t be so casual. We must adhere to those rules of grammar our English teachers upheld— at least, for the most part.
Gallagher, Jolie A. Intercom (2002). Articles>Writing>Grammar>Technical Writing
#10393
This paper analyzes behaviors and mechanisms that led to successful and unsuccessful aerospace proposals written by one company over 10 years. Successful proposal managers elicited cooperation through persuasion and by successfully negotiating organizational, disciplinary, and cultural boundaries. Tracking devices that identified scheduling problems early in the project and designation of a dedicated, neutral project space located near corporate decision makers also contributed to a proposal team's success. This research suggests the need for technical writing instruction that develops students' non-coercive persuasive skills and their sensitivity to the communication challenges inherent in cross-organizational and cross-cultural contexts.
Kent-Drury, Roxanne. Technical Communication Online (2000). Articles>Grants>Proposals>Writing
#25493
Bridging the Gap: A Genre Analysis of Weblogs 
Weblogs (blogs)--frequently modified web pages in which dated entries are listed in reverse chronological sequence--are the latest genre of Internet communication to attain widespread popularity, yet their characteristics have not been systematically described. This paper presents the results of a content analysis of 203 randomly-selected weblogs, comparing the empirically observable features of the corpus with popular claims about the nature of weblogs, and finding them to differ in a number of respects. Notably, blog authors, journalists and scholars alike exaggerate the extent to which blogs are interlinked, interactive, and oriented towards external events, and under-estimate the importance of blogs as individualistic, intimate forms of self-expression. Based on the profile generated by the empirical analysis, we consider the likely antecedents of the blog genre, situate it with respect to the dominant forms of digital communication on the Internet today, and advance predictions about its long-term impacts.
Herring, Susan C., Lois Ann Scheidt, Sabrina Bonus and Elijah Wright. (We)blog Research on Genre Project, The (2004). Articles>Web Design>Writing>Blogging
#13567
Brokedown Palace Part 2: Workflows for Fun and Profit
If you're going to toss out your user guides, you'd better have a good user interface and concise supporting materials. Workflows can help you both in the design of the user interface and in the creation of job aids for the people who use your product. A workflow is a compact and effective way to describe the flow of any procedure. How many times have you grumbled about the design of a piece of software or Web site that you've been trying to use? Chances are that no one ever sat down to model it using the workflow technique.
Knowles, Michael. Write Thinking (2002). Articles>Writing>Documentation
#13566
Brokedown Palace, Part 1: Why User Guides Don't Work 
Software user guides use up an awful lot of space with screen shots. But I know what the screen looks like -- it's right in front of me. Any decent GUI design is self-documenting to some extent, at least. No matter how much we complain about them, GUIs have gotten pretty good. Children have them figured out in minutes. And then they start asking questions like, 'How do I make my stick man move around?' Computers are toasters or drawing pads to them. That's another reason user guides don't work: the average user doesn't need one anymore.
Knowles, Michael. Write Thinking (2002). Articles>Writing>Documentation>Screen Captures
#15093
Bug Reports: Your Road to Visibility 
Argues that technical writers have a professional duty to report defects in software and presents examples of software problems that require bug reports.
Leritz-Higgins, Sarah E. Intercom (2002). Articles>Writing>Editing
#13934
Building a Print/Digit Interface 
The new Computers and Composition segment, 'Print/Digital Dialogue,' is designed to enable communication between print and digital forms of professional conversation. For some time, email discussions have been peppered with references to other digital resources as well as print resources. Rarely do professional print journals refer readers to digital resources, even with scholars such as Janice Walker creating citation guides for references to digital scholarship in print. Print is important -- this effort to put digital and print resources into conversation should not be seen as a threat to on-line discussion but as an opportunity to expand the professional community of Techno-rhetoricians. We are members of a hybrid community, existing both on-line and off, and need bridges between on- and off- line scholarship. It is a translation from one established realm into another, perhaps less developed one.
Salvo, Michael J. Kairos (1996). Articles>Writing>Online
#15094
Building Blocks for Marketing Documents
Massa explains several features common to most technical marketing documents.
Massa, Jack A. Intercom (2002). Articles>Writing>Marketing
#14976
This is chapter two from the 6th Edition of Business and Administrative Communication, developed to teach you how to communicate effectively and improve your written and oral business communication skills. This knowledge will help you in your courses and, more importantly, in your future career. Throughout this text, several pedagogical elements appear to teach readers about all the aspects of business communication. These examples in their many formats are found in every chapter and provide excellent real-world examples to underscore key concepts throughout the text.
Locker, Kitty O. McGraw-Hill (2003). Articles>Rhetoric>Writing
#15096
Business Reports that Demand Attention
Walinskas offers tips for improving business reports.
Walinskas, Karl. Intercom (2001). Articles>Writing>Reports
