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	<title>Articles&gt;Workplace</title>	<link>http://tc.eserver.org/dir/Articles/Workplace</link>
	<description>A listing of the most recently indexed works about Articles and Workplace in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
	<image>
		<url>http://tc.eserver.org/images/newlogo.gif</url>
		<title>Articles&gt;Workplace</title>
		<link>http://tc.eserver.org/dir/Articles/Workplace</link>
	</image>
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		<title>Wikis in the Workplace: a Practical Introduction</title>
		<link>http://tc.eserver.org/35752.html</link>
		<guid>http://tc.eserver.org/35752.html</guid>
		<description>The wiki crops up in many companies&apos; internal discussions about process improvements and efficient collaboration, but it is often shot down because so few people have exposure to good models of what a really successful business wiki can do. Ars is here to help with a practical introduction based on real-world examples.</description>
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		<title>Managing Culture Change Within the Context of Mergers and Acquisitions</title>
		<link>http://tc.eserver.org/35662.html</link>
		<guid>http://tc.eserver.org/35662.html</guid>
		<description>The generic term “mergers &amp; acquisitions (M&amp;A)” appeared for the first time at the end of the 19th century in the United States. In times of increased global competition, M&amp;A activities have reached all regions of the world and are not solely concerning large enterprises.  However, with many M&amp;A projects never reaching the synergy effects that were expected of them, the successful integration of one company into another remains a challenge.</description>
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		<title>Interview with Robert Gibson: &quot;Communicate Consistent Messages&quot;</title>
		<link>http://tc.eserver.org/35663.html</link>
		<guid>http://tc.eserver.org/35663.html</guid>
		<description>Being active in 190 countries around the world, mergers and acquistions are part of the business routine for the engineering conglemerate Siemens AG. A smooth integration process is vital for business success. Supporting this integration process is one of the tasks of Robert Gibson, senior consultant for training and projects at the Siemens headquarters in Munich, Germany. tcworld spoke to him about the challenge of integrating new corporate and national cultures. </description>
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		<title>Cultural Blindness</title>
		<link>http://tc.eserver.org/35622.html</link>
		<guid>http://tc.eserver.org/35622.html</guid>
		<description>It struck me while reading this that cultural blind spots are not limited to people who speak a different language, come from a different country, or have a different religious background—we have huge cultural blind spots between the various job functions in a single company!</description>
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		<title>Drawing the Line Between Analyzing and Performing Organizational Practices</title>
		<link>http://tc.eserver.org/35400.html</link>
		<guid>http://tc.eserver.org/35400.html</guid>
		<description>How prepared are you, as a policies and procedures (P&amp;P) professional, to draw the line if you are asked to change hats from your analyst role to the role of performing the tasks of the organizational practices you are documenting?</description>
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		<title>Understanding the Organizational Context to Develop Valuable Policies &amp; Procedures</title>
		<link>http://tc.eserver.org/35401.html</link>
		<guid>http://tc.eserver.org/35401.html</guid>
		<description>As a policies and procedures (P&amp;P) practitioner, do you delve into P&amp;P content development projects without a clear understanding of the organizational context? Astute P&amp;P practitioners add more than documentation skills to assignments--they apply an understanding of the organizational context from three perspectives. </description>
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		<title>Designing Collaborative Learning Spaces: Where Material Culture Meets Mobile Writing Processes</title>
		<link>http://tc.eserver.org/35325.html</link>
		<guid>http://tc.eserver.org/35325.html</guid>
		<description>In May 2007, the Department of English at Utah State University (USU) redesigned its computer lab to increase mobility and collaboration during writing projects. Our study shows that despite the Professional and Technical Communication (PTC) field&apos;s efforts to promote writing as a socially active, collaborative practice, many students view computer labs as spaces for conducting isolated, single-authored work. In this article, we discuss how a combination of movable furniture and mobile technology, including wireless access and laptops, can enhance student collaboration in group-based writing assignments. The lab included both desktop and laptop seating areas, so the authors created a modified worksite analysis designed to evaluate team collaboration in this new layout. These material changes in the lab allow students to configure the space according to their needs, offering them some measure of control over three crucial elements of successful collaboration: formality, presence, and confidentiality.</description>
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		<title>Technical Communications as a Profit Center</title>
		<link>http://tc.eserver.org/35290.html</link>
		<guid>http://tc.eserver.org/35290.html</guid>
		<description>Those within technical communications have long argued that product documentation provides significant value in terms of a customer satisfaction and downstream savings in customer support and service. In the broader, enterprise perspective, however, documentation is generally viewed as simply one of many requirements for product launch. This perspective is often the result of the lack of visibility that is generally available into the business value contributed by product documentation.&#xD;&#xD;Aberdeen investigated and isolated the quantifiable business impact of technical communications makes for 165 participating companies. An analysis of this data indicates that when leveraged effectively, technical communications stands to contribute as much as a 42% increase in customer satisfaction and an associated 45% increase in product revenue.&#xD;&#xD;This report provides a quantified framework for understanding the potential impact on technical communications makes for business profitability as well as the best practices to adopt to drive greater value from this organization.</description>
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		<title>Organizational Culture 101: A Practical How-To For Interaction Designers</title>
		<link>http://tc.eserver.org/35231.html</link>
		<guid>http://tc.eserver.org/35231.html</guid>
		<description>It’s happened to all of us. We walk into what we think is a Web redesign project, only to find we have unwittingly ignited the fires of WW III in our client’s organization. What begins as a simple design project descends – quickly – into an intra-organizational battle, with the unprepared interaction designer caught in the crossfire.&#xD;&#xD;What is it about design projects that seem to attract such power struggles? Contrary to what you might think, being stuck in the middle of an internecine battle is actually an opportunity to effect meaningful change on your client’s organization. But it requires a set of practical tools to negotiate these battles and a more sophisticated language and knowledge to exploit these events to create meaningful change.</description>
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		<title>Don&apos;t Stop Learning!</title>
		<link>http://tc.eserver.org/35209.html</link>
		<guid>http://tc.eserver.org/35209.html</guid>
		<description>This article examines the need for continuous learning and the challenges that working professionals must overcome to invest in learning. It also explores how experience makes us better learners, and analyzes the relative effectiveness of various learning techniques.</description>
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		<title>The Most Annoying, Overused Words in the Workplace</title>
		<link>http://tc.eserver.org/35205.html</link>
		<guid>http://tc.eserver.org/35205.html</guid>
		<description>&quot;Leverage,&quot; &quot;interface,&quot; and &quot;circle back&quot; are among the most annoying and overused terms in work settings today, according to a new survey of executives.</description>
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		<title>Organizational Demography: The Differential Effects of Age and Tenure Distributions on Technical Communication</title>
		<link>http://tc.eserver.org/35128.html</link>
		<guid>http://tc.eserver.org/35128.html</guid>
		<description>Although previous researchers have proposed organizational demography as an important determinant of communication, no one has tested this relationship directly.</description>
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		<title>Technical Communication in R &amp; D Laboratories: The Impact of Project Work Characteristics</title>
		<link>http://tc.eserver.org/35117.html</link>
		<guid>http://tc.eserver.org/35117.html</guid>
		<description>Based on an information processing approach to organizations, this paper argues that product effectiveness is contingent on the match between the project&apos;s communication patterns and the nature of its work.</description>
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		<title>Effective UX in a Corporate Environment, Part II</title>
		<link>http://tc.eserver.org/35097.html</link>
		<guid>http://tc.eserver.org/35097.html</guid>
		<description>In this column, which is the second of two parts, we’ll continue discussing how companies can ensure the effectiveness of User Experience within their organizations and current product development processes.</description>
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		<title>Effective UX in a Corporate Environment, Part I</title>
		<link>http://tc.eserver.org/35100.html</link>
		<guid>http://tc.eserver.org/35100.html</guid>
		<description>To foster discussion about the issues companies face in trying to effectively integrate user experience into their current organizations and processes, we surveyed our panel of Ask UXmatters experts, asking them to give us their thoughts on these important issues.</description>
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		<title>Creativity in the Workplace</title>
		<link>http://tc.eserver.org/35086.html</link>
		<guid>http://tc.eserver.org/35086.html</guid>
		<description>Most people consider writing to be a creative endeavor, and in some situations, it certainly is. But creativity is not just associated with writing, art, and the humanities. Penelope Trunk broadens creativity to include problem solving too.</description>
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		<title>Exploring Negative Group Dynamics: Adversarial Network, Personality, and Performance in Project Groups</title>
		<link>http://tc.eserver.org/34859.html</link>
		<guid>http://tc.eserver.org/34859.html</guid>
		<description>Most previous social network studies have focused on the positive aspects of social relationships. In contrast, this research examined how the negative aspects of social networks in work groups can influence individual performance within the group. Accordingly, two studies were conducted to make this assessment. The first study examined the effect of negative relations and frequency of communication on performance among student groups. The second study investigated how the Five Factor Model of personality and position in adversarial networks interacted to influence individuals&apos; performance. Although results of the first study indicated that frequent communication with others could make a person more likeable, consequently helping him or her perform better, the second study showed that those individuals disliked by others were less likely to achieve a good performance rating, despite their conscientiousness, emotional stability, or openness to experiences.</description>
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		<title>Old Media, Technical Writers, and the Evolution of Documentation</title>
		<link>http://tc.eserver.org/34515.html</link>
		<guid>http://tc.eserver.org/34515.html</guid>
		<description>Technical writers are an important and underutilized asset to most businesses; however, I also believe that technical writers have to fundamentally alter the way they approach the problem of educating users and helping them find the answers they need before they will be properly valued by the businesses that employ them.</description>
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		<title>Integrating Social Media Into Existing Work Environments: The Case of Delicious</title>
		<link>http://tc.eserver.org/34525.html</link>
		<guid>http://tc.eserver.org/34525.html</guid>
		<description>This article offers an example case of technical communicators integrating the social bookmarking site Delicious into existing work environments. Using activity theory to present conceptual foundations and concrete steps for integrating the functionalities of social media, the article builds on research within technical communication that argues for professional communicators to participate more fully in the design of communication systems and software. By examining the use of add-ons and tools created for Delicious, and the customized use of Rich Site Syndication (RSS) feeds that the site publishes, the author argues for addressing the context-sensitive needs of project teams by integrating the functionality of social media applications generally and repurposing their user-generated data.</description>
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		<title>Breaking the Chain of Command: Making Sense of Employee Circumvention</title>
		<link>http://tc.eserver.org/34535.html</link>
		<guid>http://tc.eserver.org/34535.html</guid>
		<description>This study explores how employees accounted for their engagement in circumvention (i.e., dissenting by going around or above one&apos;s supervisor). Employees completed a survey instrument in which they provided a dissent account detailing a time when they chose to practice circumvention. Results indicated that employees accounted for circumvention through supervisor inaction, supervisor performance, and supervisor indiscretion. In addition, findings revealed how employees framed circumvention in ways that enhanced the severity and principled nature of the issues about which they chose to dissent.</description>
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		<title>Unmanaging Knowledge - How to Tell the Boss to Back Off</title>
		<link>http://tc.eserver.org/34450.html</link>
		<guid>http://tc.eserver.org/34450.html</guid>
		<description>You’ve got a pretty good boss, yet he or she still heeds the traditional creed of command and control. But it doesn’t work for you. You’re engaged in knowledge work and you’d like to tell the boss to back off. What do you do? Explain it to the boss first chance you get. Here’s a good way to do it.</description>
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		<title>Should You Cater to Younger Workers?</title>
		<link>http://tc.eserver.org/34118.html</link>
		<guid>http://tc.eserver.org/34118.html</guid>
		<description>If you cater to the younger group, you risk alienating your most senior people (talented, expensive, hard-to-replace experts; people you don&apos;t want to lose to the competition; people with great political capital in the organization, who can perhaps defeat an IT initiative by pushing back hard). On the other hand, if you cater to the older group, you risk alienating the younger workers; and you risk keeping obsolete systems in place far longer than you should, making future replacement that much more difficult while also impeding business objectives, etc.</description>
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		<title>Navigating the International Virtual Workplace: Strategies for Smooth Sailing in Global Communication</title>
		<link>http://tc.eserver.org/34129.html</link>
		<guid>http://tc.eserver.org/34129.html</guid>
		<description>Focusing mainly on cultural factors, linguistic factors, technical factors, and legal factors, Thakur discusses best practices for becoming globally savvy in an increasingly globalized work environment. </description>
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		<title>Selling UX</title>
		<link>http://tc.eserver.org/33949.html</link>
		<guid>http://tc.eserver.org/33949.html</guid>
		<description>At some point in your career, you’ll be called upon to sell UX to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face?&#xD;&#xD;This article examines what works and what does not work well when selling UX within an organization, identifies barriers you might encounter to the adoption of UX methods in your organization, and discusses how to package and present UX to stakeholders.</description>
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		<title>Evangelizing UX Across An Entire Organization</title>
		<link>http://tc.eserver.org/33951.html</link>
		<guid>http://tc.eserver.org/33951.html</guid>
		<description>Executive buy-in is important, but communicating and selling the UX message across the organization, at all levels, is just as important. I would be most interested in learning more about the corporate cultures that embrace UX or customer-centered thinking and understanding more about why they have and what makes them ripe. What worked in the organizations you’ve worked for? What caused frustrations? It seems when everyone is trying to improve the user experience, it can help empower a usability / UX / design team to work on more strategic initiatives instead of facing roadblocks along the way.</description>
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		<title>XML and its Emerging Uses Within the Enterprise</title>
		<link>http://tc.eserver.org/33773.html</link>
		<guid>http://tc.eserver.org/33773.html</guid>
		<description>In 2000, as one of the first speakers at XML One, Rod discussed the merging of the web, XML, and messaging into the loosely coupled applications that today we call web services.&#xD;&#xD;Rod&apos;s Emerging Internet Technology team has continued to explore new uses for XML beyond SOA for enterprises. His talk will cover how XML is a cornerstone for new types of web applications - Do It yourself applications - which include applications through dynamic scripting languages and the intersection with other emerging areas such as Rich Interactive Applications.</description>
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		<title>Placing Value on User Assistance</title>
		<link>http://tc.eserver.org/33477.html</link>
		<guid>http://tc.eserver.org/33477.html</guid>
		<description>User assistance writers are often the Rodney Dangerfields of the UX world, bemoaning the fact that we don’t get any respect. I think the real problem is that user assistance folks are not particularly good at communicating the ways in which we add value to an enterprise. This column explores two models that show how user assistance adds value and how we can communicate that value to those who pay our salaries—something I would like to encourage other user assistance writers to do.</description>
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		<title>The User Experience of Enterprise Software Matters</title>
		<link>http://tc.eserver.org/33478.html</link>
		<guid>http://tc.eserver.org/33478.html</guid>
		<description>Over the past twenty years, the field of user experience has been fortunate. Software and hardware product organizations increasingly have adopted user-centered design methods such as contextual user research, usability testing, and iterative interaction design. In large part, this has occurred because the market has demanded it. More than ever, good interaction design and high usability are part of the price of entry to markets.</description>
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		<title>Persuading People via Computer-Based Narratives</title>
		<link>http://tc.eserver.org/33439.html</link>
		<guid>http://tc.eserver.org/33439.html</guid>
		<description>Computer technology opens new doors for researching, creating, and distributing WIN (interactivity and narrative) experiences. Increased insight in this area could create a potential to change people’s attitudes &#xD;and behaviors in ways never before possible. For example, in researching WIN experiences, our online system can now test stories to identify which stories have an impact on specific types of people. Alternately in creating WIN experiences, a computer could glean information from an interaction in order to select a specific story from a large database of proven stories. From a distribution standpoint, WIN experiences could be delivered through mobile handsets, increasing reach beyond the desktop. The potential for impact is significant. Computer-supported WIN experiences could lead to large-scale interventions to improve health, enhance learning and training, boost workplace performance, and motivate participation in civic life.</description>
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		<title>Effective Websites: The Responsibility of the Whole Organisation</title>
		<link>http://tc.eserver.org/33365.html</link>
		<guid>http://tc.eserver.org/33365.html</guid>
		<description>Building an effective website is often seen exclusively as the job of the web team, and viewed as a design or technical issue. However, having worked with many different organisations, we would argue that often what stops them improving their website is the organisation itself. Developing an effective website often requires organisational change: it requires a culture where people at all levels in the organisation adopt behaviours that make a ‘good user experience’ an important goal. If the organisation is not focused on providing a good user experience, then the web team will be unable to build an effective website.</description>
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		<title>Don&apos;t Fight Over Your Home Page</title>
		<link>http://tc.eserver.org/33221.html</link>
		<guid>http://tc.eserver.org/33221.html</guid>
		<description>Most organisations spend most of their design time focusing on the homepage, often in tense negotiations with different departments, each jockeying for prominent positions in the global navigation. There’s more politics here than the appointment of a Fianna Fail junior minister.</description>
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		<title>Intranet Communications: Improving HR Service and Communications</title>
		<link>http://tc.eserver.org/33063.html</link>
		<guid>http://tc.eserver.org/33063.html</guid>
		<description>Effective communications requires two-way, synchronous communications – not just messages pushed on a one-way street from the top floor executive offices. Successful intranets have a well-defined plan that accounts for employee needs and preferences and engages the target audience.</description>
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		<title>Is Your Intranet Trusted by Staff?</title>
		<link>http://tc.eserver.org/33078.html</link>
		<guid>http://tc.eserver.org/33078.html</guid>
		<description>It is widely recognised that an intranet must be trusted, if it is to be regularly used by staff across an organisation. While it is easy to make this statement, it is harder to qualify what is meant by trust, how users assess it, and how we can build (or rebuild) trust in the intranet. This briefing looks at the issue of trust, and presents some simple steps that can be taken to further build staff trust in the intranet.</description>
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		<title>Make Sure Your Intranet is Well-Perceived by Staff</title>
		<link>http://tc.eserver.org/33083.html</link>
		<guid>http://tc.eserver.org/33083.html</guid>
		<description>Many intranets are only now beginning to show their true potential. However, many staff, having had unsatisfactory previous experiences of the intranet, may need quite some convincing that the intranet is now genuinely useful.</description>
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		<title>Information Architecture for My Office</title>
		<link>http://tc.eserver.org/32681.html</link>
		<guid>http://tc.eserver.org/32681.html</guid>
		<description>To get a handle on the challenge in front of me, I created a complete item inventory of everything currently in my office.  I used Microsoft Excel and created a spreadsheet.</description>
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		<title>Ready for the Enterprise?</title>
		<link>http://tc.eserver.org/32609.html</link>
		<guid>http://tc.eserver.org/32609.html</guid>
		<description>A quick look at ten Open Source Content Management Systems which are beginning to find their way inside Enterprise IT Departments.</description>
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		<title>Copyright for Corporate Information Professionals: Staying Within the Law</title>
		<link>http://tc.eserver.org/32308.html</link>
		<guid>http://tc.eserver.org/32308.html</guid>
		<description>Considers the role of copyright in the dissemination of information within the corporate sector. Examines the various forms of authorization available for companies using copyright-protected content to ensure compliance with copyright law. Discusses the distinction the law makes between copying for a commercial purpose as opposed to copying for a non-commercial purpose. Looks at the limited scope for businesses to rely on the copyright exceptions to justify their copying, particularly fair dealing. Considers licensing as a way of being able to do more than the copying exceptions would allow, and the interrelationship between contract law and copyright law. Outlines some copyright legal cases and the lessons we can learn from them. Sets out examples of copying activities that should be avoided if one wants to reduce the risk of being accused of copyright infringement.</description>
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		<title>The Life of a Lone Writer</title>
		<link>http://tc.eserver.org/32208.html</link>
		<guid>http://tc.eserver.org/32208.html</guid>
		<description>Lone writers are found across all industries, as junior- and senior-level employees, contract workers and direct employees. Sometimes, they’re not even the only writers in their company, but rather are the only writers in their division with either little to no contact — or little to nothing in common — with the other writers in other company divisions.</description>
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		<title>Raising Your Documentation Team&apos;s Visibility</title>
		<link>http://tc.eserver.org/32212.html</link>
		<guid>http://tc.eserver.org/32212.html</guid>
		<description>Whether the documentation department has a staff of one or a team of 12, visibility within the company is a frequent concern. The reasons for this concern range from personal to professional. You want to be remembered when promotions and bonuses are handed out. You want new challenges to add diversity to your workload, and new projects to add skills to your resume. You want to defend your turf against budget cuts and layoffs during lean economic times. And you want to be more than an afterthought that lives in the back 40 of the cubicle farm.</description>
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		<title>Managing Conflict</title>
		<link>http://tc.eserver.org/31718.html</link>
		<guid>http://tc.eserver.org/31718.html</guid>
		<description>Conflict is characteristic in any situation that brings diverse groups together to manage tasks and obstacles. Nowhere is that more apparent than in business environments based on hierarchical structures where teams are inherited and divergent objectives create barriers to effective teamwork. Conflict resolution is among the many tasks delegated to managers, yet it is often the most difficult to master.</description>
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		<title>Negotiation Techniques</title>
		<link>http://tc.eserver.org/31721.html</link>
		<guid>http://tc.eserver.org/31721.html</guid>
		<description>Most of us are involved in negotiating in some form or other on a daily basis. Here is a look at the process of negotiation and tips you can use to improve your technique as you progress through the process.</description>
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		<title>Decaf Resistance: On Misbehavior, Cynicism, and Desire in Liberal Workplaces</title>
		<link>http://tc.eserver.org/31686.html</link>
		<guid>http://tc.eserver.org/31686.html</guid>
		<description>The author reconnects resistance in production to its radical roots. Current literature suggests that resistance in the liberal workplaces of late capitalism has gone underground, becoming mostly evident in unofficial, offstage practices such as cynicism, parody, and humor. The author argues this resistance is too often a decaf resistance. This is a resistance without the cost of radically changing the economy of enjoyment, which ties us to our master. The author argues that resistance, as a real act, which suspends and changes the constellation of power relations, has a cost that cannot be accounted for in advance. To understand this cost, we need an ethics, which the author calls, following Lacan, the Ethics of the Real.</description>
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		<title>The Fox and the Hedgehog Go to Work: A Natural History of Workplace Collusion</title>
		<link>http://tc.eserver.org/31688.html</link>
		<guid>http://tc.eserver.org/31688.html</guid>
		<description>The author argues that an ironic approach to collusion can help shift the focus of resistance away from the relatively rare events surrounding implacable opposition or total unanimity to the quotidian aspects of workplace politics. Collusion is characterized as an outcome of organizational politics conducted between the traditionally opposed parties of radical industrial sociology (i.e., managers and workers) under the guidance of an ironic mode of cognition. Irony is depicted as a foxlike way of gaining &apos;a perspective on perspectives,&apos; which provides a means of understanding stalemate, accommodation, and collusion by showing how opposing ideological positions are indebted. It also illuminates the moments when collusion breaks down and resisting parties become implacably opposed hedgehogs (one position prevails over the other), leading to overt conflict and resistance.</description>
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		<title>Our Stake in Struggle (Or Is Resistance Something Only Others Do?)</title>
		<link>http://tc.eserver.org/31689.html</link>
		<guid>http://tc.eserver.org/31689.html</guid>
		<description>Encourages critical organization scholars to develop our stake in struggle in at least three ways: (a) by examining how the structure and practice of our own work enacts relations of power and resistance (i.e., reflexive, empirical study of organizational dynamics in higher education), (b) by considering how our experience of knowledge labor implicitly shapes our representations of organization (i.e., reflexive analyses of the relation between the process and products of scholarly production), and (c) by more explicitly accounting for our role as cultural agents in representing organizational life and inducting students into it (i.e., reflexive analyses of the relations among the labors of teaching, researching, and theorizing power and resistance).</description>
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		<title>Resistance: Would Struggle by Any Other Name Be as Sweet?</title>
		<link>http://tc.eserver.org/31687.html</link>
		<guid>http://tc.eserver.org/31687.html</guid>
		<description>Management in professionalized workplaces is often characterized as Mtrying to herd cats. Having grown up on a dairy farm, the characterization never made much sense to me. Cows and sheep earn our disparaging remarks because they are easy to push around. Their occasional resistance seems counter to their character. But cats are also easy to herd; just have milk. Cats may walk by themselves, but they quickly all choose to walk in the same direction following the pail. Cats may quickly resist getting pushed in common directions, but they are easily pulled there. Got milk, got cats. Are cats more autonomous than the herds? Has resisting cats led us to overlook how easy they are to herd? Resistance comes to us as a term growing out of workplaces that tried to push and direct. Resistance was at least a pushing back; sometimes it was an organized pushing for another direction.</description>
	</item>
	<item>
		<title>Spectacles of Resistance and Resistance of Spectacles</title>
		<link>http://tc.eserver.org/31685.html</link>
		<guid>http://tc.eserver.org/31685.html</guid>
		<description>The author explores organizational controls in an era dominated by spectacles, images, and pictures and seeks to identify forms of resistance that subvert and undermine these controls. The author analyzes new forms of resistance, such as whistle-blowing, that are particularly aimed at besmirching an organization&apos;s image and reputation and argues that although many employees have lost their collective voice, they occasionally raise their individual voices in opposition, cynical rejection, or questioning of managerial practices and discourses or, more often, resort to exit. The author concludes that many current forms of workplace resistance mirror similar forms of resistance used by individuals as consumers in questioning, disrupting, and, at times, challenging the claims of consumerism.</description>
	</item>
	<item>
		<title>Hard Measures are Key to Gauging the Effectiveness of Communication on the Bottom Line</title>
		<link>http://tc.eserver.org/31555.html</link>
		<guid>http://tc.eserver.org/31555.html</guid>
		<description>In conducting its landmark 2003 Communication ROI Study, which focuses on the relationship between an organization&apos;s internal communication strategy and practices and its shareholder returns, Watson Wyatt made some surprising findings regarding the relationship between effective external and internal communication.</description>
	</item>
	<item>
		<title>How to Communicate with Employees During War</title>
		<link>http://tc.eserver.org/31532.html</link>
		<guid>http://tc.eserver.org/31532.html</guid>
		<description>On 19 March a war with global implications began between a U.S.-led coalition and Iraq. Although some organizations will be affected by this war more than others, the articles below will help any communicator address certain immediate internal and external organizational war-related communication issues.</description>
	</item>
	<item>
		<title>Practical Tips for Merger Communication</title>
		<link>http://tc.eserver.org/31518.html</link>
		<guid>http://tc.eserver.org/31518.html</guid>
		<description>When two companies merge, the complexities, emotions and often sweeping changes behind the deal can hinder effective communication to key stakeholders. Yet a well planned and implemented communication strategy contributes to the very success of the merger itself. How can you overcome the obstacles to developing and delivering on a merger communication strategy?</description>
	</item>
	<item>
		<title>Communicating Internally: Achieving Your Balance</title>
		<link>http://tc.eserver.org/31483.html</link>
		<guid>http://tc.eserver.org/31483.html</guid>
		<description>Employees are inundated with mass information and messages. It is their responsibility to digest all this information in appropriate ways so that they can be effective in their roles, partner with others and help their company be profitable and competitive. Technology—e-newsletters, web mail, instant messaging—has greatly accelerated this environment of mass-transit communications, and while this saves time, it creates a bigger challenge: connecting and managing internal information clearly to align employees and maximize productivity. </description>
	</item>
	<item>
		<title>Corporate Culture as a Source of Crisis in Companies</title>
		<link>http://tc.eserver.org/31479.html</link>
		<guid>http://tc.eserver.org/31479.html</guid>
		<description>Corporate culture involves certain values and rules of behaviour within and outside the company, which are shared by the company employees. The cause and effect relationship between the company crisis and corporate culture is reciprocal. If the corporate culture is not strong enough when a crisis occurs, its value system can break down or the crisis can unveil inconsistencies between its stated values and relations and its actual ones. On the other hand, the corporate culture can directly launch a crisis causal chain, which means that the original cause of the crisis initiates other imbalances, or deepens the imbalances occurring in another department, speeding up the development of the crisis and making it more difficult or even impossible to pull the company out.</description>
	</item>
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		<title>Make Your Internal Communications Memorable with Strategic Storytelling</title>
		<link>http://tc.eserver.org/31486.html</link>
		<guid>http://tc.eserver.org/31486.html</guid>
		<description>Jean-Paul Sartre said, “We understand everything in human life through stories.” I believe that is true. We comprehend better when a message is related in story form, and we also feel a stronger rapport with the person telling the story. Why not use these memorable stories in your internal communications? When you cram too much information into a communication, training session or presentation, you’re doing a data dump on your listener. Nothing sticks. Yet, if you’ve ever had a supervisor tell a story to illustrate a point, you learned the lesson and probably enjoyed the learning process, too.</description>
	</item>
	<item>
		<title>Revive Employee Publications with New Technologies</title>
		<link>http://tc.eserver.org/31402.html</link>
		<guid>http://tc.eserver.org/31402.html</guid>
		<description>You would think that if the humble print employee newsletter hasn&apos;t been killed off in the Internet explosion of the past decade, then it must have more than just its reputation going for it. It must actually meet a fundamental business need to inform and engage a workforce.</description>
	</item>
	<item>
		<title>Taming Internal Communications Clutter</title>
		<link>http://tc.eserver.org/31428.html</link>
		<guid>http://tc.eserver.org/31428.html</guid>
		<description>Navigating through internal communication &quot;whitewater&quot; is a growing challenge in today&apos;s business environment. Every day, we face a flood of messages and requests from multiple sources, making it increasingly difficult to manage the overload.</description>
	</item>
	<item>
		<title>Using Measurement to Enhance Employee Communication</title>
		<link>http://tc.eserver.org/31454.html</link>
		<guid>http://tc.eserver.org/31454.html</guid>
		<description>The role of an employee communication professional is, at its core, fundamentally simple: We&apos;re in the business of designing and executing messaging to achieve a desired effect with a specific audience. How successful we are is driven by a number of factors, including appropriate use of media, timing and messages. By understanding these factors, we can target communication much more effectively. The key to understanding these factors effectively is simple: Ask.</description>
	</item>
	<item>
		<title>Adding an Informal Touch to Organizational Communication</title>
		<link>http://tc.eserver.org/31395.html</link>
		<guid>http://tc.eserver.org/31395.html</guid>
		<description>Some say it&apos;s a revolution that will change radio broadcasting and people&apos;s listening habits forever. Others say it&apos;s a fad that&apos;s of limited appeal or use to anyone but geeks and enthusiasts.&#xD;&#xD;Whatever anyone says, something that has rocketed out of nowhere and gotten big companies and radio stations alike interested (and after only eight months) must be worth investigating. That &quot;something&quot; is called podcasting.</description>
	</item>
	<item>
		<title>Is the Employee Publication Dead?</title>
		<link>http://tc.eserver.org/31400.html</link>
		<guid>http://tc.eserver.org/31400.html</guid>
		<description>Over the past decade, hundreds of employee magazines and newsletters have gone by the wayside as corporate communicators rushed to embrace digital communication. Today, many large organizations do not publish any regular print vehicles for employees. But did they eliminate their publications for the right reasons? And has the rush away from print strengthened or weakened organizations&apos; connection with employees?</description>
	</item>
	<item>
		<title>Corporate Social Responsibility Requires Strong Collaboration Between HR and Internal Communicators</title>
		<link>http://tc.eserver.org/31323.html</link>
		<guid>http://tc.eserver.org/31323.html</guid>
		<description>There are ongoing debates about the reporting and working relationship between HR and internal communication, but one thing is certain: When it comes to systemic change, the kind required for effective corporate social responsibility (CSR) implementation, the two must work together in an inextricably-linked collaboration.</description>
	</item>
	<item>
		<title>Creating a Culture of Accountability</title>
		<link>http://tc.eserver.org/31321.html</link>
		<guid>http://tc.eserver.org/31321.html</guid>
		<description>Most of those who write about corporate social responsibility focus first and foremost on external stakeholders—responsibility-focused investors, workers in the supply chain, local communities, the press, governments or NGOs—and understandably so. These groups can undermine corporate reputations by publicizing perceived instances of social irresponsibility. Reputations may be intangible, but damage to them can cost real dollars.</description>
	</item>
	<item>
		<title>Internal and External Brand: Two Sides of the Same Coin</title>
		<link>http://tc.eserver.org/31336.html</link>
		<guid>http://tc.eserver.org/31336.html</guid>
		<description>Internal branding is alive and well, and continues to evolve as more people realize how powerful it is as a business tool. You may hear it called by different names, such as employer branding, employee branding or employee value propositioning, but whatever the term, it is an important and useful concept. </description>
	</item>
	<item>
		<title>Internal Blogging and the Rules of Disclosure: An IR-Reconciliable Difference?</title>
		<link>http://tc.eserver.org/31326.html</link>
		<guid>http://tc.eserver.org/31326.html</guid>
		<description>We are hearing and reading a lot these days about the new age of transparency, in which organizations must go beyond traditional, tightly controlled communication and engage in a &quot;naked conversation&quot; with their customers, communities, employees and other stakeholders.</description>
	</item>
	<item>
		<title>Internal Branding: Communicating and Measuring the Impact</title>
		<link>http://tc.eserver.org/31334.html</link>
		<guid>http://tc.eserver.org/31334.html</guid>
		<description>A recent Gallup poll showed that 69 percent of employees are disengaged at work. A survey of human resources managers by PricewaterhouseCoopers in the U.K. found that only 26 percent of employees demonstrated brand values in their day-to-day behavior. These figures suggest that internal branding efforts are perhaps not producing the desired effect. &quot;Living the brand&quot; initiatives cannot work when the majority of employees are not tuned in at work. Great brands are built by consistently delivering on the brand promise, which requires employee engagement with that brand.</description>
	</item>
	<item>
		<title>Internal Marketing vs. Internal Branding: It&apos;s All About Connections</title>
		<link>http://tc.eserver.org/31335.html</link>
		<guid>http://tc.eserver.org/31335.html</guid>
		<description>Employee engagement, getting employees to &quot;live the brand,&quot; gaining employee buy-in—today&apos;s managers are trying to wrap their minds around these critical practices through internal marketing and internal branding. But not everyone understands these concepts. You even hear people use the terms interchangeably, even though there are a number of differences between these concepts.</description>
	</item>
	<item>
		<title>The Challenge of Line Manager Communication</title>
		<link>http://tc.eserver.org/31228.html</link>
		<guid>http://tc.eserver.org/31228.html</guid>
		<description>There is a great deal of research around these days that makes the connection between employee engagement and good line manager communication. After all, as the saying goes, people don’t leave bad companies, they leave bad managers.&#xD;&#xD;The reality is there are many elements that make a bad manager. As communication professionals, we are not there to solve all the problems of socially challenged managers, but we do need to help them fulfill their role in effectively communicating to their people.</description>
	</item>
	<item>
		<title>Creating Leaders: On the Front Lines and Beyond</title>
		<link>http://tc.eserver.org/31230.html</link>
		<guid>http://tc.eserver.org/31230.html</guid>
		<description>Companies such as GE, Procter &amp; Gamble, General Mills, McKinsey, IBM, FedEx and others began building their leadership engines by doing what any great team does: putting the right people in the right leadership positions in the first place. They then strengthen the leaders’ skills and knowledge and rigorously hold them accountable for hitting their operating and financial targets.&#xD;&#xD;Let’s peek under the hood at these leadership engines to see how these great companies not only create but sustain leadership engines that continuously produce strong leaders.</description>
	</item>
	<item>
		<title>How Employee Publications Missed a Chance to Matter</title>
		<link>http://tc.eserver.org/31237.html</link>
		<guid>http://tc.eserver.org/31237.html</guid>
		<description>About 20 years ago, employee publication editors everywhere were under assault from consultants like me who were carping about our colleagues&apos; reluctance to move beyond reporting on employee outings, hobbies and similar fluff. On, we urged, to the serious business of directly helping our organizations win!</description>
	</item>
	<item>
		<title>Teaching Line Managers to Be Good Communicators During Times of Change</title>
		<link>http://tc.eserver.org/31229.html</link>
		<guid>http://tc.eserver.org/31229.html</guid>
		<description>When organizations are going through change, be it major or minor, the most trusted source of communication for employees is nearly always their line manager. Equipping line managers to communicate well is essential, but it also has inherent challenges.</description>
	</item>
	<item>
		<title>Acquired Disability and Returning to Work: Towards a Stakeholder Approach</title>
		<link>http://tc.eserver.org/31095.html</link>
		<guid>http://tc.eserver.org/31095.html</guid>
		<description>This article examines the potential application of stakeholder theory to the case of a disabled worker returning to work. A gated notion combining both the instrumental and ethical views of stakeholder theory is explored as a way to understand how to determine who may be classified as a stakeholder. This nuanced application of stakeholding to the process of returning to work lends itself to the consideration of mediation techniques as mechanisms of conflict avoidance rather than exclusively as dispute resolution techniques. Implications in terms of the study of the return to work process, disability, and the further potential for practical application are discussed.</description>
	</item>
	<item>
		<title>Putting Limits on Subject Matter Expertise</title>
		<link>http://tc.eserver.org/31039.html</link>
		<guid>http://tc.eserver.org/31039.html</guid>
		<description>At nearly every conference I attend someone is talking about the need for Subject Matter Expertise for Business Analysts. The rationale is that someone versed in the language, ideas, and systems of a given organization or product will ask better questions and elicit better requirements from stakeholders.</description>
	</item>
	<item>
		<title>The Rules of Digital Engagement</title>
		<link>http://tc.eserver.org/30887.html</link>
		<guid>http://tc.eserver.org/30887.html</guid>
		<description>For contract web workers, consultants, and freelancers who work with far-flung collaborators, multiple clients, and constantly shifting teams, the rules of digital engagement--the way we interact with each other and resolve conflict in virtual space--are constantly changing. As we adapt to new ways of collaborating, we must also learn how to communicate effectively, set expectations, and build team confidence in an evolving work environment.</description>
	</item>
	<item>
		<title>Developing Policies About Uncivil Workplace Behavior</title>
		<link>http://tc.eserver.org/30846.html</link>
		<guid>http://tc.eserver.org/30846.html</guid>
		<description>Workplace incivility, including aggression and bullying, is a troubling phenomenon. Uncivil behaviors not only harm individuals but also diminish employee performance and sometimes result in legal action against companies. Thus, it behooves organizations and management to become vigilant and responsive to such behaviors. Yet the evidence shows that with the recent exception of attempted legislation in Hawaii (Chiem, 2007), few companies or jurisdictions in the United State have policies and procedures aimed at addressing uncivil behavior. This article outlines some points to consider when developing policies to counteract uncivil behavior in the workplace. In the process, we incorporate the views of two corporate representatives (a diversity manager at Georgia Power, a human resource manager at PepsiCo) and an attorney with the U.S. military. Developing a Policy About Uncivil Behavior Any organization wishing to develop a policy about uncivil behavior should establish a task force or committee representing various categories of employees. These members may serve as liaisons to their units. Here are some points for the group to consider in creating the policy: Define Uncivil Behavior There will likely be much discussion as committee members try to develop a definition, but this is necessary to create a policy.</description>
	</item>
	<item>
		<title>How to Get Out of a Slump, and Handle Pressure Situations Calmly</title>
		<link>http://tc.eserver.org/30774.html</link>
		<guid>http://tc.eserver.org/30774.html</guid>
		<description>It turns out that you can get out of a slump or handle pressure situations comfortably by merely changing your facial expressions. I have been trying this over the past several days and have been completely stunned with what happens.</description>
	</item>
	<item>
		<title>Diverse Voices and Alternative Rationalities: Imagining Forms of Postcolonial Organizational Communication</title>
		<link>http://tc.eserver.org/30738.html</link>
		<guid>http://tc.eserver.org/30738.html</guid>
		<description>Argues that the subdiscipline or community of organizational communication scholars is also imagined, as much organizational communication scholarship conducted within the global context is performed and interpreted from the dominant Euro-American intellectual tradition, privileging those concepts as well as particular voices and traditions and often ignoring inequality and exploitation within the scholarly community. This forgetting and the imagined scholarly community it creates continue to reify and legitimate a particular form of rationality and, in practice, lead to further colonization, subordination, and oppression of native/indigenous/other forms of understanding and organizing within our disciplinary field.</description>
	</item>
	<item>
		<title>Workplace Surveillance and Managing Privacy Boundaries</title>
		<link>http://tc.eserver.org/30741.html</link>
		<guid>http://tc.eserver.org/30741.html</guid>
		<description>According to communication privacy management (CPM) theory, people manage the boundaries around information that they seek to keep private. How does this theory apply when employees are monitored electronically? Using data from 154 face-to-face interviews with employees from a range of organizations, the authors identified various ways organizations, employees, and coworkers describe electronic surveillance and the privacy expectations, boundaries, and turbulence that arise. Privacy boundaries are established during new-employee orientation when surveillance is described as coercive control, as benefiting the company, and/or as benefiting employees. Correlations exist between the surveillance-related socialization messages interviewees remember receiving and their attitudes. Although little boundary turbulence appeared, employees articulated boundaries that companies should not cross. The authors conclude that CPM theory suppositions need modification to fit the conditions of electronic surveillance.</description>
	</item>
	<item>
		<title>The Indian Call Center Experience: A Case Study in Changing Discourses of Identity, Identification, and Career in a Global Context</title>
		<link>http://tc.eserver.org/30704.html</link>
		<guid>http://tc.eserver.org/30704.html</guid>
		<description>This study examines the processes by which workers in a particular Indian call center located in Kolkata expanded on, negotiated, and chose among an array of possible, especially new, identities and identifications and the ways that these choices affected changing social discourses. Our case study depicted a workplace that was simultaneously casual and urgent, temporal and spatially free and constrained, situated in both Indian and U.S. cultures, and oriented toward business and night-club ambiances. Within this particular workplace, call center employees (re)constructed and negotiated among an array of discourses that bracketed opportunities for particular identities and identifications. Through these negotiation processes, they (a) engaged in strategic identity(ies) invocations and (b) reframed work, career, and family discourses and practices.</description>
	</item>
	<item>
		<title>The Link Between Leadership Style, Communicator Competence, and Employee Satisfaction</title>
		<link>http://tc.eserver.org/30703.html</link>
		<guid>http://tc.eserver.org/30703.html</guid>
		<description>The current study examined the influence of supervisor communicator competence and leadership style on employee job and communication satisfaction. Participants were 220 individuals (116 men and 104 women) working full-time for a variety of companies in the Midwest. The findings indicated a strong relationship between supervisors&apos; communicator competence and their task and relational leadership styles, with supervisor communicator competence being a stronger predictor of employee job and communication satisfaction. More specifically, the findings indicated that supervisor communicator competence accounted for 68% of the variance in subordinate communication satisfaction and nearly 18% of the variance in subordinate job satisfaction. More important, these findings provide an association between communication, leadership, and employee job and communication satisfaction.</description>
	</item>
	<item>
		<title>You Want to Do What? Convincing Your Management to Support Usability Studies</title>
		<link>http://tc.eserver.org/30623.html</link>
		<guid>http://tc.eserver.org/30623.html</guid>
		<description>It&apos;s a classic chicken-and-egg struggle. Many information developers wait for management go-ahead before conducting usability studies. Management, on the otherhand, is sometimes reluctant to support usability work.</description>
	</item>
	<item>
		<title>Hone Your Professional Skills: Find Your Writer&apos;s Voice</title>
		<link>http://tc.eserver.org/30554.html</link>
		<guid>http://tc.eserver.org/30554.html</guid>
		<description>When concentrating on your daily tasks, you may lose track of your creative side. Discover four suggestions for how to stretch your creative muscles.</description>
	</item>
	<item>
		<title>Creating an Orientation Package for Your Organization</title>
		<link>http://tc.eserver.org/30421.html</link>
		<guid>http://tc.eserver.org/30421.html</guid>
		<description>You can create an orientation package to acclimate new personnel and ensure that they receive all the items and information they need in a timely manner. The orientation package can consist of six sections: introduction, maps, organization overview, skills list, other information sources, and checklists. Such an orientation package is currently being used at the IBM(R) Corporation in Cary, North Carolina. Businesses constantly grow and change. People join organizations, transfer between departments and sites, and return after extended absences. The sooner new personnel become skilled in their new positions, the sooner they will be productive and contributing members of the organization.</description>
	</item>
	<item>
		<title>If You Want Something Done Right, Don&apos;t Do It Yourself</title>
		<link>http://tc.eserver.org/30319.html</link>
		<guid>http://tc.eserver.org/30319.html</guid>
		<description>When you get fed up and do decide to blaze your own trail, don&apos;t forget to take some friends along with you. You never know when you&apos;re going to run into a wild past participle that you need help taming.</description>
	</item>
	<item>
		<title>The Virtual Working Environment: A Challenge for Both Educators and Students</title>
		<link>http://tc.eserver.org/30177.html</link>
		<guid>http://tc.eserver.org/30177.html</guid>
		<description>With the increasing use of technological resources such as the Internet and World-wide Web, the concept of the &apos;virtual campus&apos; where there is little or no face-to-face contact between colleagues is becoming commonplace. Students will be more attractive to potential employers if they are ready for this environment prior to graduation. To prepare students for this challenge, educators must work to ensure technical communication programs remain current with the technology field. Knowledgeable educators and up-to-date programs will produce graduates that are adequately prepared to enter the professional workforce.</description>
	</item>
	<item>
		<title>Strategies for the Lone Writer </title>
		<link>http://tc.eserver.org/30125.html</link>
		<guid>http://tc.eserver.org/30125.html</guid>
		<description>Being the lone writer in an organization can be very rewarding, but often poses unique challenges. Some of the issues of particular concern to lone writers include training, variety of tasks, managing multiple projects, career growth, and organization concerns. In addition, the challenges facing lone writers vary greatly between self-employed lone writers and lone writers in a corporate environment, and between experienced and new lone writers.</description>
	</item>
	<item>
		<title>Moving UX into a Position of Corporate Influence: Whose Advice Really Works?</title>
		<link>http://tc.eserver.org/30026.html</link>
		<guid>http://tc.eserver.org/30026.html</guid>
		<description>Was documenting and evangelizing (i.e., explaining and advocating for) UX work considered to be a critical component of what it took to move UX into a position of corporate influence? It was in some companies, but not in others.</description>
	</item>
	<item>
		<title>Sustaining Communities of Practice in the Workplace: A Case Study</title>
		<link>http://tc.eserver.org/29889.html</link>
		<guid>http://tc.eserver.org/29889.html</guid>
		<description>The expanding definition of technical communication requires an organization with a multidisciplinary set of skills (ranging from editing to visual design to user interface design to usability testing to programming) to meet the new demands. While the members of such a multidisciplinary organization have common goals, they also have unique and specialized needs for education, communication, and shared practices based on their specific skills. Nurturing, developing, and sustaining these distinct skills requires an infrastructure that supports divergent communities of practice, yet still encourages cross-pollination of ideas and integration of processes toward a common goal.</description>
	</item>
	<item>
		<title>Teaching and Practicing Teamwork in Industry and Academia</title>
		<link>http://tc.eserver.org/29890.html</link>
		<guid>http://tc.eserver.org/29890.html</guid>
		<description>The purpose of this paper is to help educators and trainers design realistic working environments for team writing assignments and, thus, to prepare students to function on high-performance teams in the workplace. This paper describes differences and similarities between academic and industrial team working environments. It focuses on the kinds of tasks teams are asked to perform, the time and other constraints under which teams operate, the types of considerations that go into selecting people to participate in a team, the members&apos; expectations about teamwork, the rewards used to recognize effective teamwork, and the role of the manager or course instructor. This paper offers suggestions to address some of the key challenges.</description>
	</item>
	<item>
		<title>The Use of Humor, Metaphor, Psychology, and Sheer Zaniness to Defuse Volatile Situations, Lower Your Blood Pressure, and Support Stress Management in Technical Communication: Real-World Applications of M4A4Z4 Theory</title>
		<link>http://tc.eserver.org/29900.html</link>
		<guid>http://tc.eserver.org/29900.html</guid>
		<description>This workshop explores the creative use of humor as a de-stressor in the often deadline-driven, pressure-filled world of technical communication, while also addressing the inherent risks involved with this strategy. Three specific techniques involving metaphor, psychology, and incongruity are exemplified in the opening presentation. Participants then form teams to apply these techniques and other strategies to relieve stress in volatile business/technical scenarios.</description>
	</item>
	<item>
		<title>From Monologue to Dialog to Chorus: The Place of Instrumental Discourse in English Studies and Technical Communication</title>
		<link>http://tc.eserver.org/29827.html</link>
		<guid>http://tc.eserver.org/29827.html</guid>
		<description>One way to resolve some of the conflict in English studies and technical communication over their diminishing cultural capital is to recognize the place of instrumental discourse in communication studies. Instrumental discourse is individually verified social agreements to coordinate and control physical actions. One purpose of literary works is to voice new concerns about social inequities. A purpose of rhetoric is to persuade others of the validity of those concerns. Instrumental discourse registers agreements about those concerns and brings them to temporary closure in laws, instructions, contracts, and constitutions. Instrumental discourse is the culmination of a process that often begins with a literary monolog, is continued in many rhetorical dialogs, and ends, for a while, in a chorus of approval. Each phase of this communication process--monolog, dialog, and chorus--has a place in English studies. If more English studies faculty would recognize the need to study the communications that promote dissensus and consensus, then they might contribute more to global discussions about social justice, cooperation, and sustainability, and they might gain more cultural capital and social influence.</description>
	</item>
	<item>
		<title>The Skills that Technical Communicators Need: An Investigation of Technical Communication Graduates, Managers, and Curricula</title>
		<link>http://tc.eserver.org/29824.html</link>
		<guid>http://tc.eserver.org/29824.html</guid>
		<description>This study examines the skills that recent technical communication graduates and managers believe technical communication students need before entering business and industry as new technical communicators. Through questionnaires and interviews with recent graduates and managers of technical communication departments as well as an analysis of the participating schools&apos; curricula, this study suggests areas where technical communication may need more preparation, including business operations, project management, problem-solving skills, and scientific and technical knowledge. Further research is needed at local, state, and national levels to analyze technical communication undergraduate curricula along with responses from recent graduates of technical communication programs and managers of technical communication programs. Only through continued research can we ensure that future technical communicators receive an education that eases their transition into the world of business and industry.</description>
	</item>
	<item>
		<title>Adaptive Technologies and Techniques for People with Vision Problems</title>
		<link>http://tc.eserver.org/29736.html</link>
		<guid>http://tc.eserver.org/29736.html</guid>
		<description>Talk with Gloria Reece, a senior member of STC’s AccessAbility SIG who can help you understand vision problems and the technologies that exist to make information accessible. Get practical advice for implementing new technologies in your workplace.</description>
	</item>
	<item>
		<title>Sensemaking and Identity: The Interconnection of Storytelling and Networking in a Women&apos;s Group of a Large Corporation</title>
		<link>http://tc.eserver.org/29753.html</link>
		<guid>http://tc.eserver.org/29753.html</guid>
		<description>Based on the action research model of inquiry, this article is an interpretive ethnographic case study, exploring the power of narratives as a sensemaking device for members of a women&apos;s resource network in a large corporation during a time of significant organizational change, and the influence of storytelling on the networking practices of its members. Data are based on participant observation, formal and informal interviews, focus groups, and document analysis, including presentations, meeting notes, and e-mail correspondence. Drawing on the concepts of sensemaking, identity construction, and habitus, analysis of the members&apos; stories suggests three key conclusions: reliance on collectively constructing stories; use of stories to deal with ambiguity and anxiety; and use of stories to construct and regulate identity. When viewed through a narrative lens, these results illuminate the interconnection of storytelling and networking strategies in a women&apos;s resource network that provides a hybrid of both expressive and instrumental benefits.</description>
	</item>
	<item>
		<title>Practitioners as Students: What We Can Learn About Teaching Usability</title>
		<link>http://tc.eserver.org/29875.html</link>
		<guid>http://tc.eserver.org/29875.html</guid>
		<description>This paper presents the results of a study that contributes to our understanding of how to conduct and manage usability in the workplace. The study’s participants provided the dual perspective of practitioners working in industry and who are simultaneously enrolled in graduate studies. Recommendations for industry and academia are offered. The results have implications for helping technical communication professionals prepare for their expanding role in user-centered design.</description>
	</item>
	<item>
		<title>Documentation is a Profit Center!</title>
		<link>http://tc.eserver.org/29435.html</link>
		<guid>http://tc.eserver.org/29435.html</guid>
		<description>Everyone knows that documentation is a cost center, and that downsizing writers and moving documentation online save money. Unfortunately for &apos;everyone&apos;, it&apos;s trivial to demonstrate that documentation is actually a profit center--and we don&apos;t even have to wrassle with messy stuff like customer satisfaction to prove it.</description>
	</item>
	<item>
		<title>Use Body Language to Deliver Your Message</title>
		<link>http://tc.eserver.org/29345.html</link>
		<guid>http://tc.eserver.org/29345.html</guid>
		<description>One of your most effective means to communicate with team members may not involve words. See why senior editor Matthew Osborn believes body language can say it all.</description>
	</item>
	<item>
		<title>Choose Sunwest: One Airline&apos;s Organizational Communication Strategies in A Campaign Against the Teamsters Union</title>
		<link>http://tc.eserver.org/29158.html</link>
		<guid>http://tc.eserver.org/29158.html</guid>
		<description>This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin&apos;s argument model, including his &quot;double triad&quot; and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication.</description>
	</item>
	<item>
		<title>Communication and Gender in Workplace 2000: Creating a Contextually-Based Integrated Paradigm</title>
		<link>http://tc.eserver.org/29026.html</link>
		<guid>http://tc.eserver.org/29026.html</guid>
		<description>This conceptual article presents a critical review of gender-difference and gender-sameness theory and research. The focus is upon gender workplace communication, a topic often debated in the popular and organizational literature. A contextually-based integrated paradigm is proposed which represents a shift from a gender-difference foundation to a more integrated approach that includes the interaction of gender with Standpoint Theory, culture, organizational climate, and structure and task context. The network of shared meanings concept is introduced as having a major impact on gender communication orientation. Research using an example of communication to create a contextual meaning for social support is highlighted. Implications and conclusions for organizations, researchers, and educators are discussed.</description>
	</item>
	<item>
		<title>Communicative Practices in the Workplace: A Historical Examination of Genre Development</title>
		<link>http://tc.eserver.org/29033.html</link>
		<guid>http://tc.eserver.org/29033.html</guid>
		<description>Although studies of actual communication practices in the workplace are now commonplace, few historical studies in this area have been completed. Such historical studies are necessary to help researchers understand the often com-plicated origins of genre conventions in professional discourse. Historical research that draws on contemporary genre theory helps address this void. A genre perspective is particularly valuable for helping researchers trace a given type of document s emergence and evolution. This perspective also provides a way of accounting for the connections between communicative practices and the other activities that occupy the attention of workplace organizations. To illustrate what this perspective brings to historical research in professional communication, I examine the development of communicative practices at a national production company that relied on texts to mediate its organizational activities across geographically dispersed locations.</description>
	</item>
	<item>
		<title>The Human Side of the Digital Divide: Media Experience as the Border of Communication Satisfaction With Email</title>
		<link>http://tc.eserver.org/29134.html</link>
		<guid>http://tc.eserver.org/29134.html</guid>
		<description>Electronic mail (email) has rapidly become one of the most prominent communication media, and a substantial amount of information is processed by it in the contemporary workplace. It is well known that digital technology produces a &quot;digital divide.&quot; In addition, it is well examined that the digital divide produces cognitive differences (e.g., knowledge gaps) among users. Yet, little is known about affective disparities. In addition, few studies on the digital divide were undertaken in organizational setting. This study considers the human side of the digital divide in an organizational setting and investigates if the digital divide exists in the workplace by examining multiple dimensions of communication satisfaction. The data from 303 university employees indicates that email experience differentiates communication satisfaction with amount of email and email use for equivocal tasks.</description>
	</item>
	<item>
		<title>The Influence of E-Mail as an Interoffice Communication Tool in Small Organizations</title>
		<link>http://tc.eserver.org/29060.html</link>
		<guid>http://tc.eserver.org/29060.html</guid>
		<description>E-mail has significantly impacted the way we communicate in business, possibly going so far as to affect the social structure of organizations. One under-explored effect of e-mail is how it impacts communication in smaller organizations. Given the ability of regular face-to-face interaction, is e-mail necessary to boost communication? A report of employee attitudes in one small business did provide an opportunity to observe the impact of e-mail on communications and employee attitudes. As a result, it is suspected that interoffice e-mail may serve to link formal and informal communication channels, particularly in terms of including managers to the informal communications network.</description>
	</item>
	<item>
		<title>Speaking Ebonics in a Professional Context: The Role of Ethos/Source Credibility and Perceived Sociability of the Speaker</title>
		<link>http://tc.eserver.org/29045.html</link>
		<guid>http://tc.eserver.org/29045.html</guid>
		<description>Within a theoretical context of speech accommodation theory, this study follows Lambert et al. (1960) matched-guise technique. Seventy-two African-American students at a mid-south university listened to and evaluated a tape-recorded excerpt of a speech given by Jesse Jackson at the 1996 Democratic National Convention. The first version of the speech was translated into Ebonics. After students listened to the first four-minute speech in Ebonics, students then proceeded to answer a questionnaire concerning the ethos/source credibility and perceived sociability of the speaker. Next, students listened to the same audiotaped speech (given by the same speaker), except the text of the speech was translated (and subsequently delivered) in Standard English. The students then rated this second speaker on those same ethos/source credibility and sociability scales. The speaker who used Standard English was viewed as more credible (i.e., more competent and having a strong character) and sociable than the Ebonics speaker. Both of these scores were significant at the p .05 level. Future research replicating these results is urged across other African-American samples.</description>
	</item>
	<item>
		<title>Using Corporate Lore to Create Boundaries in the Workplace</title>
		<link>http://tc.eserver.org/29018.html</link>
		<guid>http://tc.eserver.org/29018.html</guid>
		<description>In the workplace setting professionals use language to create boundaries of exclusion and inclusion, using the discourses of their professions and of specific workplace domain. Some boundaries are marked by formal tests--directed memos, posted notices, stamps that read &quot;For Your Eyes Only.&quot; Less overt forms, and arguably more effective, are specific rhetorical devices relying on knowledge of the corporate and professional culture. People are included or excluded from such cultures by their knowledge and ability to manipulate professional fables and folklore, historical data, workplace experience narratives, and practical knowledge. These discourse practices can be used to promote solidarity and positively strengthen professional cultures, but they can also be used to obstruct communication and to create social fragmentation in the workplace. This article examines some examples of discourse practices among managers and employees in the customer service department of a large manufacturing firm, and shows how knowledge of the ways that language can both include and exclude people from cultural groups in the worksite can help professional communicators facilitate more effective and responsible communication practices in workplace settings.</description>
	</item>
	<item>
		<title>When ROI Isn&apos;t Enough: Making Persuasive Cases for User-Centered Design</title>
		<link>http://tc.eserver.org/28912.html</link>
		<guid>http://tc.eserver.org/28912.html</guid>
		<description>Making the case for user-centered design (UCD) is a topic of recurring discussion for UX professionals. Much of the discussion has centered on strictly objective approaches such as cost-benefit or return-on-investment (ROI) analysis. However, recent commentary suggests proving ROI is not always enough.</description>
	</item>
	<item>
		<title>Paper at Its Peak: The Myth of the Myth of the Paperless Office</title>
		<link>http://tc.eserver.org/28636.html</link>
		<guid>http://tc.eserver.org/28636.html</guid>
		<description>Anyone who writes for a living can, like me, describe a long love-hate relationship with paper as the conveyer of the written word. There&apos;s something physically appealing about putting pen to paper, as there is about picking up and reading a well-produced bound document.</description>
	</item>
	<item>
		<title>Knowledge Management--Issues and Challenges in the Corporate World</title>
		<link>http://tc.eserver.org/28577.html</link>
		<guid>http://tc.eserver.org/28577.html</guid>
		<description>The first of those challenges is merely getting individuals within the company to communicate with each other, wherever they are located. Many organizations have trouble getting people to share information who aren&apos;t on the same floor, so adding remote workers or those in other geographical locations can prove difficult. Corporations are realizing how important it is to &apos;know what they know&apos; and to be able to make maximum use of the knowledge. This knowledge resides in many different places, such as, databases, knowledge bases, filing cabinets, and people&apos;s heads, and it is impossible to keep track of and make use of this distributed knowledge. Knowledge Management (KM) needs careful planning and analysis. While technology can support KM, it is not the be all and end all of KM. Knowledge Management decisions should be based on who (people), what (knowledge), and why (business objectives). Critical success factors for KM can be broadly categorized into four classes: people, processes, technology, and sustained strategic commitment. The four pillars of the model are also used to explain the critical success factors in Knowledge Management.</description>
	</item>
	<item>
		<title>Plasma Screens: The Dynamic New Wave in Internal Communications</title>
		<link>http://tc.eserver.org/28372.html</link>
		<guid>http://tc.eserver.org/28372.html</guid>
		<description>Informing an organization&apos;s employees about key messages is essential to creating and maintaining an efficient and effective work force. To help your employees stay informed, consider broadcasting your organization’s news on plasma screens that are accessible to all employees.</description>
	</item>
	<item>
		<title>Selling Usability to Your Supervisor</title>
		<link>http://tc.eserver.org/28268.html</link>
		<guid>http://tc.eserver.org/28268.html</guid>
		<description>What&apos;s the best way to convince your supervisor to consider usability testing? Think about where your boss falls among the personality types described by the Myers-Briggs Type Indicator (MBTI).</description>
	</item>
	<item>
		<title>Perception at Work</title>
		<link>http://tc.eserver.org/28133.html</link>
		<guid>http://tc.eserver.org/28133.html</guid>
		<description>A technical writer is not respected; information providers and reviewers do not understand the importance of documentation; my deadlines are not given priority. Do these statements sound familiar? Are there any solutions to these woes that will help us deliver the best output to the end-user?</description>
	</item>
	<item>
		<title>The Real Value in Sarbanes-Oxley</title>
		<link>http://tc.eserver.org/28129.html</link>
		<guid>http://tc.eserver.org/28129.html</guid>
		<description>Companies are finding unexpected business and IT benefits in compliance.</description>
	</item>
	<item>
		<title>Sarbanes-Oxley Compliance: Five Lessons to Reduce Cost and Effort</title>
		<link>http://tc.eserver.org/28128.html</link>
		<guid>http://tc.eserver.org/28128.html</guid>
		<description>The Sarbanes-Oxley Act requires every publicly traded company, large or small, to establish internal controls and procedures for reliable financial reporting. Although the Securities and Exchange Commission has extended the deadline for small businesses and foreign entities, these organizations need to begin planning. But as they do so, they can apply valuable lessons learned by large businesses that paved the way to Sarbanes-Oxley compliance (and spent on average of $10 million to do so). Here are the top five lessons learned that will help you reduce the cost and level of effort for achieving compliance.</description>
	</item>
	<item>
		<title>What Must Be Done to Ensure That College Students Communicate Well in Their Fields?</title>
		<link>http://tc.eserver.org/28115.html</link>
		<guid>http://tc.eserver.org/28115.html</guid>
		<description>With the turn of a new century, it seems as though everyone has gone into the forecasting business--especially stockbrokers and academics. Our own field has marked the emerging era with a wonderful essay collection, WAC for the New Millennium (ed. McLeod, et al., NCTE 2001).  In the same spirit, this panel looked to the future by reflecting on best current theory/practice (guided by the stockbrokers&apos; caution that past performance is no guarantee of future results.) To set the stage for the discussion, the moderator briefly considered the title assigned by the conference organizers: &apos;What Must Be Done to Ensure That College Students Communicate Well in Their Fields?&apos;</description>
	</item>
	<item>
		<title>Succeeding at Information Architecture in the Enterprise</title>
		<link>http://tc.eserver.org/28010.html</link>
		<guid>http://tc.eserver.org/28010.html</guid>
		<description>This article explores some of the approaches needed to ensure that we are successful at implementing IA within organisations, with the goal being to encourage further discussion in the community about these issues.</description>
	</item>
	<item>
		<title>Technology and Knowledge Transfer: Science and Industry Working Together</title>
		<link>http://tc.eserver.org/27886.html</link>
		<guid>http://tc.eserver.org/27886.html</guid>
		<description>Science and technology are intimately related. The technology sector that drives the modern economy would never have arisen without basic scientific research, and that research is now being funded by companies seeking to gain a technological edge over their competitors. Despite this mutual dependence, technical communication has taken different paths in science and industry. Technology and knowledge transfer, the communication of research results to an audience that can implement the results, bridges these two solitudes and strongly resembles much of the work done by other technical communicators.</description>
	</item>
	<item>
		<title>Documents Needed for ISO 9000</title>
		<link>http://tc.eserver.org/27501.html</link>
		<guid>http://tc.eserver.org/27501.html</guid>
		<description>There are four tiers of documentation recommended for satisfying ISO 9000 requirements. These documents are: the Quality Policy Manual, Procedures, Work Instructions, and Records.</description>
	</item>
	<item>
		<title>Corporate Usability Maturity: Stages 5-8</title>
		<link>http://tc.eserver.org/27317.html</link>
		<guid>http://tc.eserver.org/27317.html</guid>
		<description>An organization that reaches the managed usability stage still has far to go to reach usability nirvana. Attaining these higher maturity levels requires many years of effort.</description>
	</item>
	<item>
		<title>Corporate Usability Maturity: Stages 1-4</title>
		<link>http://tc.eserver.org/27166.html</link>
		<guid>http://tc.eserver.org/27166.html</guid>
		<description>As their usability approach matures, organizations typically progress through the same sequence of stages, from initial hostility to widespread reliance on user research.</description>
	</item>
	<item>
		<title>International Corporations and Cross-Border Knowledge Transfer in the Semiconductor Industry</title>
		<link>http://tc.eserver.org/26805.html</link>
		<guid>http://tc.eserver.org/26805.html</guid>
		<description>Are international corporations superior to markets and alliances in facilitating the flow of knowledge between countries? Despite widespread acknowledgement of the superior efficiency of the firm in international knowledge transfer, the theory remains underdeveloped, and empirical support is conspicuous by its absence. This paper has two primary goals. First, to use patent citation data to compare the relative performances of firms, alliances, and markets in the transfer of technological knowledge between countries. Second, to investigate the reasons for the superior capability of the international corporation in facilitating cross-border knowledge flows by examining the mechanisms through which international firms manage international technology transfer. Our findings confirm the superior performance of firms over both alliances and markets as conduits for the flow of knowledge between countries. A more detailed examination of the experiences of five large semiconductor firms suggests that this superiority is the result of its ability to utilize a wide range of knowledge transfer mechanisms flexibly and in combinations with one another, and to embed these transfer mechanisms within a social context that enhances their effectiveness.</description>
	</item>
	<item>
		<title>Communication and Women in Engineering</title>
		<link>http://tc.eserver.org/26703.html</link>
		<guid>http://tc.eserver.org/26703.html</guid>
		<description>Women can be either encouraged or discouraged to take on the role of engineer through communication. Encouraging women to take on the role of engineer is imperative because of the lack of women currently in engineering.</description>
	</item>
	<item>
		<title>Email in the Workplace: Employees Perceive Email Differently than Employers</title>
		<link>http://tc.eserver.org/26684.html</link>
		<guid>http://tc.eserver.org/26684.html</guid>
		<description>Argues that employees&apos; misunderstanding of email in the workplace has in part stemmed from employers not being direct about the need to monitor it. By being clear and direct, employers can possibly reduce misuse and ultimately the need for such intrusive email monitoring.</description>
	</item>
	<item>
		<title>Email Overload in the Workplace: A Multi-Dimensional Exploration</title>
		<link>http://tc.eserver.org/26686.html</link>
		<guid>http://tc.eserver.org/26686.html</guid>
		<description>This paper is a multidimensional exploration of email overload, incorporating a mixture of studies and opinions presented by various experts.</description>
	</item>
	<item>
		<title>Toward a More Productive Discussion about Instrumental Discourse</title>
		<link>http://tc.eserver.org/26694.html</link>
		<guid>http://tc.eserver.org/26694.html</guid>
		<description>This article traces the ongoing debate surrounding instrumental discourse in technical communication scholarship and identifies steps that scholars should take to increase the efficacy of this debate.</description>
	</item>
	<item>
		<title>Enterprise Usability</title>
		<link>http://tc.eserver.org/26627.html</link>
		<guid>http://tc.eserver.org/26627.html</guid>
		<description>Usability goes beyond the level of individual users interacting with screens. It&apos;s also a question of how easy or cumbersome it is for the entire organization to use a system.</description>
	</item>
	<item>
		<title>Corporate Size and Knowledge Management</title>
		<link>http://tc.eserver.org/26508.html</link>
		<guid>http://tc.eserver.org/26508.html</guid>
		<description>The more knowledge is hoarded, the less productive we were able to become. It’s difficult to get beyond that “sharing for the benefit of the whole” stigma, but when you can it can be a wonderful thing.</description>
	</item>
	<item>
		<title>Knowledge Management in the Workplace: the Librarian as Knowledge Broker</title>
		<link>http://tc.eserver.org/26507.html</link>
		<guid>http://tc.eserver.org/26507.html</guid>
		<description>The role of knowledge brokers as the gatekeepers of information is vital for successful knowledge management. In this context, the role of librarians who act as knowledge brokers in creating a market for both buyers and sellers often goes unnoticed. Librarians with their access to information and people, bridge the gap between knowledge seekers and knowledge.</description>
	</item>
	<item>
		<title>What Workplace Stress Research is Telling Technical Communicators</title>
		<link>http://tc.eserver.org/26460.html</link>
		<guid>http://tc.eserver.org/26460.html</guid>
		<description>Technical communicators encounter many stresses in their professional lives. Deadlines, overly ambitious projects, and uncooperative subject matter experts can make their work exceptionally stressful. To the communicators, such stress may be so common as to seem benign, but it actually has serious consequences that range from a loss of career fulfillment to severe health problems. This article explains what stress is and how it is generated in the workplace. It also explains the health consequences of stress, and why companies often see stress as the employees’ problem, even as it eats into profits and productivity. Much research has been done on workplace stress in the last two decades, leading to many suggestions on how to reduce it. This article reviews these suggestions, which include everything from exercise programs to cognitive/behavioral training. It also considers the implications of workplace stress research for technical communicators and the communicators’ efforts to get more influence within the workplace.</description>
	</item>
	<item>
		<title>Transforming Your Company to a Usability Culture</title>
		<link>http://tc.eserver.org/25139.html</link>
		<guid>http://tc.eserver.org/25139.html</guid>
		<description>Documentation is a finger in the eroding dam of an unusable product.</description>
	</item>
	<item>
		<title>Starting and Sustaining Usability Activities in a Company</title>
		<link>http://tc.eserver.org/24800.html</link>
		<guid>http://tc.eserver.org/24800.html</guid>
		<description>This panel presents our experience in starting and sustaining usability activities in different size companies. Some of these activities include educating others about usability, performing task analysis, testing prototypes of new user interfaces, writing usability specifications, and conducting both formal and informal usability tests. We will answer common questions about starting a usability program.</description>
	</item>
	<item>
		<title>Learning to Do Knowledge Work in Systems of Distributed Cognition</title>
		<link>http://tc.eserver.org/24554.html</link>
		<guid>http://tc.eserver.org/24554.html</guid>
		<description>Within work sites that engage in knowledge work, newcomers have particular difficulty acquiring knowledge because knowledge keeps changing. Newcomers have to assimilate currently accepted knowledge while remaining open to learning and even generating new knowledge. Such acquisition and generation of communal knowledge are examples of distributed cognition. In workplaces engaging in knowledge work (where knowledge is the primary product), distributed cognition aims at a less stable goal than the one that Hutchins describes for ship navigation. A study of six summer interns in an engineering development center shows that, for them and their more experienced colleagues, learning did not precede activity but rather was the means by which they remained attuned to activity and able to function. Cognition was distributed not only among people but also among people and their tools. Communication tools were particularly important because communication was the means by which the system functioned as a unified whole.</description>
	</item>
	<item>
		<title>Theorizing Structure and Agency in Workplace Writing: An Ethnomethodological Approach</title>
		<link>http://tc.eserver.org/24573.html</link>
		<guid>http://tc.eserver.org/24573.html</guid>
		<description>This article proposes ethnomethodology as a theoretical approach for resolving the structure-agency binary and for treating the activities of writers in organizations as simultaneously embedded in and constitutive of organizational context. Structure is defined asthose elements of social circumstances that writers orient to as relevant to their immediatewriting task. In orienting to these elements, writers reproduce them as external andconstraining social facts. The value of ethnomethodology is illustrated with data from astudy examining the social practices that surrounded the writing of an evaluation reportby two managers in an educational institution.</description>
	</item>
	<item>
		<title>&quot;And Then She Said&quot;: Office Stories and What They Tell Us about Gender in the Workplace</title>
		<link>http://tc.eserver.org/24528.html</link>
		<guid>http://tc.eserver.org/24528.html</guid>
		<description>This article calls for a rhetorical perspective on the relationship of gender, communication,and power in the workplace. In doing so, the author uses narrative in two ways.First, narratives gathered in an ethnographic study of an actual workplace, a plasticsmanufacturer, are used as a primary source of data, and second, the findings of this studyare presented by telling the story of two women in this workplace. Arguing that genderin the workplace, like all social identities, is locally constructed through the micro practicesof everyday life, the author questions some of the prevailing assumptions about genderat work and cautions professional communication teachers, researchers, and practitionersagainst unintentionally perpetuating global, decontextualized assumptionsabout gender and language, and their relationship to the distribution and exercise of power at work.</description>
	</item>
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