http://tc.eserver.org/dir/Articles/Web-Design/Writing/Search A listing of the most recently indexed works about Articles and Web Design and Writing and Search in the field of technical communication (and technical writing). en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Web-Design/Writing/Search http://tc.eserver.org/32769.html http://tc.eserver.org/32769.html Attracting the attention of Google and other search engines is crucial for bringing visitors to your website. To achieve this effectively, search engine optimised copy should run parallel with good website construction. http://tc.eserver.org/28048.html http://tc.eserver.org/28048.html Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site. http://tc.eserver.org/26489.html http://tc.eserver.org/26489.html Web content readability is an often underestimated aspect for a web site. There are design rules for designers to follow, and there are SEO tips and tricks for SEO experts to use. But this is not all. Though beautiful designs and search engine optimization are extremely important, there are also other issues that a web marketer needs to consider in order to run the site successfully. Readability is one of them. http://tc.eserver.org/25229.html http://tc.eserver.org/25229.html For writers who focus too intently on keywords and phrases, there is a danger. A danger in optimizing your pages for good keywords? Yes, I think so. http://tc.eserver.org/25221.html http://tc.eserver.org/25221.html There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.