Better Readability for Improving the Number of Site Viewers

Web content readability is an often underestimated aspect for a web site. There are design rules for designers to follow, and there are SEO tips and tricks for SEO experts to use. But this is not all. Though beautiful designs and search engine optimization are extremely important, there are also other issues that a web marketer needs to consider in order to run the site successfully. Readability is one of them.

Stoyanova, Tsvetanka. SEOchat (2005). Articles>Web Design>Writing>Search

Search Engine Copywriting: Focus on One Topic

There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.

Usborne, Nick. Excess Voice (2005). Articles>Web Design>Writing>Search

Use Old Words When Writing for Findability

Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Writing>Search

Web Site Copy is about More Than Keywords

For writers who focus too intently on keywords and phrases, there is a danger. A danger in optimizing your pages for good keywords? Yes, I think so.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Search

SEO (Search Engine Optimization): Why It Works Best With Quality Writing

Attracting the attention of Google and other search engines is crucial for bringing visitors to your website. To achieve this effectively, search engine optimised copy should run parallel with good website construction.

Ward, Merlin. Webcredible (2008). Articles>Web Design>Writing>Search Engine Optimization