A directory of resources inthe field of technical communication (and technical writing).

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5 found.

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Branding Copy and Web Sites: A Bad Fit

The trouble with using text as a branding tool on web pages is that it gets in the way of what visitors are looking for. Visitors want and expect text to be useful and information. They are in 'active' and 'engaged' mode. They are searching. They want something. Text that isn't useful is disappointing.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Marketing


Content Based Sales

Content-based sales means using high-quality content to generate traffic, which you then use to earn money (but not necessarily on the web-site).

Content Strategy (2007). Articles>Web Design>Writing>Marketing


Content for Tourism and Hospitality Sites

My worst experiences with hospitality sites have been to do with vague location, online timetables, poor follow-up communication, and out of date information. I have wasted days as a result, which I hate.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Marketing>Writing


Give Your Testimonials More Credibility

I think that the people who give the testimonials do so for the additional exposure they receive for their own names, sites and businesses. I also think they do some mutual back-scratching, and hype each other's products and services. In other words, the testimonials are just additional sales text. They have no credibility as outside, third-party endorsements.

Usborne, Nick. Excess Voice (2006). Articles>Writing>Web Design>Marketing


Planning for One-to-One Web Marketing

The key to a successful advertising campaign is repetition. The same is true for a successful Web site. Marketing managers know that repeat contact with prospects develops an affinity for your products and services - and therefore, greater revenue.

Allen, Cliff. Allen.com (2003). Articles>Web Design>Marketing>Writing

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