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	<title>Articles&gt;Web Design&gt;User Experience</title>	<link>http://tc.eserver.org/dir/Articles/Web-Design/User-Experience</link>
	<description>A listing of the most recently indexed works about Articles and Web Design and User Experience in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Articles&gt;Web Design&gt;User Experience</title>
		<link>http://tc.eserver.org/dir/Articles/Web-Design/User-Experience</link>
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		<title>Experience Themes</title>
		<link>http://tc.eserver.org/35367.html</link>
		<guid>http://tc.eserver.org/35367.html</guid>
		<description>When a screenwriter can summarize a story in one sentence, he has a compass that can guide him throughout the writing process. Cindy Chastain chronicles how we can translate this approach to help us remember the quality and value of the experience we intend to deliver.</description>
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		<title>Non-UX Designers Can Pay Attention to User Experience Too!</title>
		<link>http://tc.eserver.org/35372.html</link>
		<guid>http://tc.eserver.org/35372.html</guid>
		<description>Concepts, principals, and parts of User Experience Design can often times be difficult to approach—and this tends to create barriers with new bloggers. This begs the question: Do ordinary bloggers have to worry about UX Design?</description>
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		<title>Understanding the Experience of Social Network Sites</title>
		<link>http://tc.eserver.org/35235.html</link>
		<guid>http://tc.eserver.org/35235.html</guid>
		<description>Although social networking sites have become the commonplace over the past eight years since the introduction of Friendster in 2002, designers have not yet explored two important notions: 1) What kind of social experience do social networking sites foster?; and 2) Do social networking sites encourage community?</description>
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		<title>Defining Social Media Settings</title>
		<link>http://tc.eserver.org/35099.html</link>
		<guid>http://tc.eserver.org/35099.html</guid>
		<description>As we explore what social technologies can offer and the boundaries they can cross—boundaries that had confined the traditional Web—UX professionals must now take up a new design challenge. We must address the changing needs for social media and facilitate users’ taking better advantage of everything social media has to offer.</description>
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		<title>Online Advertising: Factors That Influence Customer Experience</title>
		<link>http://tc.eserver.org/35102.html</link>
		<guid>http://tc.eserver.org/35102.html</guid>
		<description>In this article, I’ll discuss the cognitive elements at the intersection of advertising and human behavior. By taking an approach to advertising that looks at the impact psychological factors have on customer behavior, I’ve learned that customers respond directly to online advertisements, as we can see from their emotions, behavior, and interactions on the Web.</description>
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		<title>Usability Matters: Software Development and the Balancing Act Between Design and Usability</title>
		<link>http://tc.eserver.org/35052.html</link>
		<guid>http://tc.eserver.org/35052.html</guid>
		<description>Marketing departments – especially in IT – like to speak in the modern lingo about a product’s innovative “Look and Feel”. While “Look“ refers to the design of the solution, “Feel” means usability, the quality of use. Developers of Content Management Systems and other enterprise IT solutions have to walk a fine line to meet the exacting demands of users in both areas. But in recent years a clear trend has become apparent: There is a drive towards the modern, “cool” product design where at a minimum usability takes a back seat, often to its detriment.</description>
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		<title>Understanding the Persuasive Flow</title>
		<link>http://tc.eserver.org/34939.html</link>
		<guid>http://tc.eserver.org/34939.html</guid>
		<description>Wiggly, distracting, or poorly placed ads irritate users. Worse, they teach site visitors to ignore whole sections of layout. Yet some online ads work. They capture visitors visually, and present an engaging hook. They get visitors to click. Even, at times, from the home page. So what&apos;s the difference? </description>
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		<title>Visual Decision Making</title>
		<link>http://tc.eserver.org/34663.html</link>
		<guid>http://tc.eserver.org/34663.html</guid>
		<description>User interface experts are often suspicious of the role of visual aesthetics in user interfaces—and of designers who insist that graphic emotive impact and careful attention to a site’s visual framework really contribute to measurable success. Underneath the arguments, I see a fundamental culture clash.</description>
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		<title>Great Designs Should Be Experienced and Not Seen</title>
		<link>http://tc.eserver.org/34563.html</link>
		<guid>http://tc.eserver.org/34563.html</guid>
		<description>When things are going well in a design, we don&apos;t pay attention to them. We only pay attention to things that bother us. The same is true with online designs. We attend to things that aren&apos;t working far more than we attend to things that are. When the online experience frustrates us, we pay attention to its details, often because we&apos;re trying to figure out some way to outsmart it.</description>
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		<title>Are URL Shorteners A Necessary Evil, Or Just Evil?</title>
		<link>http://tc.eserver.org/34126.html</link>
		<guid>http://tc.eserver.org/34126.html</guid>
		<description>What started out as something people did via e-mail and bookmark-sharing services like Delicious, is now moving to Facebook, Twitter, and other social broadcasting services. It is just so much more efficient to share a link once with all your friends and followers than to send it to each one individually.</description>
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		<title>The User Experience of Enterprise Software Matters: Part 1</title>
		<link>http://tc.eserver.org/34095.html</link>
		<guid>http://tc.eserver.org/34095.html</guid>
		<description>There’s one area that I believe user experience has lagged behind: the enterprise software space. I can’t tell you how many frustratingly unusable enterprise Web applications I’ve encountered during my 12 plus years in corporate America. As important as the user experience of enterprise software is to a business’s success, why isn’t its assessment usually a factor in technology selection?</description>
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		<title>The User Experience of Enterprise Software Matters, Part 2: Strategic User Experience</title>
		<link>http://tc.eserver.org/34096.html</link>
		<guid>http://tc.eserver.org/34096.html</guid>
		<description>In this column, I’ll provide a technology selection framework that can help enterprises better assess the usability and appropriateness of enterprise applications they’re considering purchasing, with the goal of ensuring their IT (Information Technology) investments deliver fully on their value propositions.</description>
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		<title>The User Experience of Enterprise Software Matters</title>
		<link>http://tc.eserver.org/33657.html</link>
		<guid>http://tc.eserver.org/33657.html</guid>
		<description>I can’t tell you how many frustratingly unusable enterprise Web applications I’ve encountered during my 12 plus years in corporate America. As important as the user experience of enterprise software is to a business’s success, why isn’t its assessment usually a factor in technology selection?</description>
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		<title>Experience Attributes: Crucial DNA of Web 2.0</title>
		<link>http://tc.eserver.org/33584.html</link>
		<guid>http://tc.eserver.org/33584.html</guid>
		<description>The industry has spent a lot of time defining Web 2.0 and mapping its DNA. But as we attempt to emulate the fast-growth success of the Web 2.0 darlings, we need to zero in on the parts of the DNA that actually create this noteworthy new value.</description>
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		<title>Personalizing the User Experience on ibm.com</title>
		<link>http://tc.eserver.org/33445.html</link>
		<guid>http://tc.eserver.org/33445.html</guid>
		<description>In this paper, we describe the results of an effort to first understand the value of personalising a website, as perceived by the visitors to the site as well as by the stakeholder organisation that owns it, and then to develop a strategy for introducing personalisation to the ibm.com website.</description>
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		<title>Turning on the Lights in Your Online Business</title>
		<link>http://tc.eserver.org/33405.html</link>
		<guid>http://tc.eserver.org/33405.html</guid>
		<description>Ecommerce websites are typically set up as if they were just glorified catalogs: a list of products, some pictures, brief descriptions, and an order form. No human interaction at all.</description>
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		<title>Modeling User Workflows for Rich Internet Applications</title>
		<link>http://tc.eserver.org/33386.html</link>
		<guid>http://tc.eserver.org/33386.html</guid>
		<description>As Rich Internet Applications (RIAs) become more advanced, the tasks, problems, and processes they address become increasingly complex, making it more important than ever to accurately model user workflows. Early Internet applications were often narrowly focused in scope, and the steps were relatively simple and sequential, for example, purchasing items through simple e-commerce, reserving hotel rooms, or renting cars. But as productivity applications move toward a web-based distribution model, the tasks become more complicated.</description>
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		<title>The Web 2.0 Experience Continuum</title>
		<link>http://tc.eserver.org/33387.html</link>
		<guid>http://tc.eserver.org/33387.html</guid>
		<description>There’s been a lot of talk about the technology of Web 2.0, but only a little about the impact these technologies will have on user experience. Everyone wants to tell you what Web 2.0 means, but how will it feel? What will it be like for users?</description>
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		<title>Web 2.0: Mistaking the Forest for the Trees?</title>
		<link>http://tc.eserver.org/33389.html</link>
		<guid>http://tc.eserver.org/33389.html</guid>
		<description>Think of Web 2.0 as more of a concept than a person, place or thing and you&apos;ll find firmer ground. Even better, spend some quality time with O&apos;Reilly&apos;s lengthy essay. Finally, keep in mind that the lion&apos;s share of Web 2.0 discussion is from a technological perspective; it hasn&apos;t yet filtered down to the information architecture, interaction design and similar discussion lists.</description>
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		<title>Seven Reasons Why Web Apps Fail</title>
		<link>http://tc.eserver.org/33348.html</link>
		<guid>http://tc.eserver.org/33348.html</guid>
		<description>I’m not one to believe that we’re in a Bubble 2.0 or anything like that (aren’t we always bubbular?), but here are a few ideas about why some of the web apps out there fail.</description>
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		<title>Results of a Study about Online Experience</title>
		<link>http://tc.eserver.org/33158.html</link>
		<guid>http://tc.eserver.org/33158.html</guid>
		<description>Users’ “enjoyment” of a site is tied closely to how easily they can find the information they want and stay oriented at the same time. I think this is a given for technical communicators; we know that users want to get answers as fast as possible, and documentation must be navigable.</description>
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		<title>Building Ease of Use Into the IBM User Experience</title>
		<link>http://tc.eserver.org/33161.html</link>
		<guid>http://tc.eserver.org/33161.html</guid>
		<description>This paper provides an overview of the process and organizational transformation that IBM has gone through in improving the user experience with our offerings.</description>
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		<title>Web Traffic Analytics and User Experience</title>
		<link>http://tc.eserver.org/32986.html</link>
		<guid>http://tc.eserver.org/32986.html</guid>
		<description>As a specialist in the user, you gain knowledge through observation and direct questioning of individual users. Now, you can add to that insights gained from data pulled during their actions on the site. By looking at this information, you will get a fuller picture of user behavior, not in a lab, but in the true user environment.</description>
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		<title>Making the Customer CEO</title>
		<link>http://tc.eserver.org/33013.html</link>
		<guid>http://tc.eserver.org/33013.html</guid>
		<description>The key revolution of the Web is customer empowerment and engagement. The Web empowers the customer more than it empowers the organization. The implications are enormous.</description>
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		<title>Web Design Evolves</title>
		<link>http://tc.eserver.org/32759.html</link>
		<guid>http://tc.eserver.org/32759.html</guid>
		<description>I have recently noticed a new breed of web design books that focus on strategy and users rather than specific programming languages or applications.</description>
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		<title>Designing User Experience</title>
		<link>http://tc.eserver.org/32747.html</link>
		<guid>http://tc.eserver.org/32747.html</guid>
		<description>A blog about user experience, usability, design, navigation and interfaces.</description>
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		<title>UX Designers Focus on Your Users</title>
		<link>http://tc.eserver.org/32748.html</link>
		<guid>http://tc.eserver.org/32748.html</guid>
		<description>UX designers often have a library of different interface patterns - navigation types, methods to help people find their way in software - and a deep understanding of how people actually DO find their way or navigate. They’re good communicators, and good at quickly plugging symptoms to design pattern. General doctors can prescribe medications, whereas UX designers can often actually bring the design patterns to life using CSS, HTML, JavaScript, Ajax, and Dojo, or .Net, Java, JSP, and so forth. They may not be coding geniuses, but they have to be aware of what’s out there and what it can do, just like your general doctor needs to know about surgical options and prescriptions, even if they don’t actually spend their day in surgery or the lab.</description>
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		<title>Companies Just Don’t Get It</title>
		<link>http://tc.eserver.org/32749.html</link>
		<guid>http://tc.eserver.org/32749.html</guid>
		<description>People often don’t know exactly how they want software to allow them to complete a task. They recognize how the existing software makes them work around what they want, and they understand vague ideas like “make it easy to use”, but they may not be able to translate that into interface design. And why should they?</description>
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		<title>Online Travel Booking: What Influences Consumers?</title>
		<link>http://tc.eserver.org/32423.html</link>
		<guid>http://tc.eserver.org/32423.html</guid>
		<description>An overview of what influences consumers when booking a holiday and what travel companies can do to offer the best user experience.</description>
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		<title>User Experience Design: The Evolution of a Multi-Disciplinary Approach</title>
		<link>http://tc.eserver.org/32358.html</link>
		<guid>http://tc.eserver.org/32358.html</guid>
		<description>Easy task completion (traditional usability) is not enough in the Web world. Appealing visual site design is not enough. A site visitor needs to not only be attracted to a site and able to figure out how to buy (or register, sign up, etc.)-they need in addition to be able to tell quickly that a site will meet their needs, and they need to want to buy from this site, as opposed to a competitor&apos;s site. This is a key aspect of overall Web site success.</description>
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		<title>On a Scale of 1 to 5: Understanding Risk Improves Rating and Reputation Systems</title>
		<link>http://tc.eserver.org/31830.html</link>
		<guid>http://tc.eserver.org/31830.html</guid>
		<description>Where would we be without rating and reputation systems these days? Take them away, and we wouldn’t know who to trust on eBay, what movies to pick on Netflix, or what books to buy on Amazon. Reputation systems (essentially a rating system for people) also help guide us through the labyrinth of individuals who make up our social web. Is he or she worthwhile to spend my time on? For pity’s sake, please don’t check out our reputation points before deciding whether to read this article.</description>
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		<title>Designing for Nonprofits: User Experience Professionals Can Make a Difference in Society</title>
		<link>http://tc.eserver.org/30227.html</link>
		<guid>http://tc.eserver.org/30227.html</guid>
		<description>As information architects, interaction designers, usability consultants, and developers, we don&apos;t have to change our careers to do something good for society. All we have to do is connect with the right nonprofit: One that shares our goals and whose mission we support.</description>
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		<title>Budgeting for Advertising and Customer Experience</title>
		<link>http://tc.eserver.org/28535.html</link>
		<guid>http://tc.eserver.org/28535.html</guid>
		<description>The most effective companies realize that they can&apos;t succeed on advertising alone; the customer matters.</description>
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		<title>Million Dollar Web Usability Tips</title>
		<link>http://tc.eserver.org/27808.html</link>
		<guid>http://tc.eserver.org/27808.html</guid>
		<description>What has long been a struggle for UEX professionals can actually be a great tool to demonstrate the importance of your role. We have found a way, using tools that you may already have, to support the users&apos; needs that can positively impact your companyâ€™s bottom line.</description>
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		<title>An Introduction to User Journeys</title>
		<link>http://tc.eserver.org/26564.html</link>
		<guid>http://tc.eserver.org/26564.html</guid>
		<description>User journeys are a method for conceptualising and structuring a website&apos;s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build; instead you create a narrative around your user&apos;s needs.</description>
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		<title>The Elements of User Experience</title>
		<link>http://tc.eserver.org/21730.html</link>
		<guid>http://tc.eserver.org/21730.html</guid>
		<description>The Web was originally conceived as a hypertextual information space; but the development of increasingly sophisticated front- and back-end technologies has fostered its use as a remote software interface.</description>
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		<title>The Iceberg Analogy of Usability</title>
		<link>http://tc.eserver.org/10614.html</link>
		<guid>http://tc.eserver.org/10614.html</guid>
		<description>Developers sometimes ask which aspects of look and feel contribute most to the overall usability of an application or Web site. They are typically surprised when I answer that the &apos;look and feel&apos; aspects aren&apos;t the major contributors at all. Look and feel have been popular discussion topics for many years, and some developers have proposed various schemes purporting to allow an easy swap of one look and feel for another. They were perhaps compelled to this thinking to compensate for an inadequate understanding of their users. Around 1990, I became alarmed by the popularity of design architectures advocating paradigms like the User Interface Management Systems (UIMS) that enable a pluggable look and feel. Many of my colleagues and I felt that look and feel represented only the tip of the iceberg. We felt that the set of concepts users must learn and understand to use a product or Web site effectively is actually the most important factor.</description>
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