Budgeting for Advertising and Customer Experience

The most effective companies realize that they can't succeed on advertising alone; the customer matters.

Hurst, Mark. uiGarden (2007). Articles>Web Design>Usability>User Experience

Designing for Nonprofits: User Experience Professionals Can Make a Difference in Society

As information architects, interaction designers, usability consultants, and developers, we don't have to change our careers to do something good for society. All we have to do is connect with the right nonprofit: One that shares our goals and whose mission we support.

Sanchez-Howard, Olga. Boxes and Arrows (2007). Articles>Web Design>User Experience

The Elements of User Experience  

The Web was originally conceived as a hypertextual information space; but the development of increasingly sophisticated front- and back-end technologies has fostered its use as a remote software interface.

Garrett, Jesse James. JJG.net (2002). Articles>Information Design>User Experience>Web Design

The Iceberg Analogy of Usability

Developers sometimes ask which aspects of look and feel contribute most to the overall usability of an application or Web site. They are typically surprised when I answer that the 'look and feel' aspects aren't the major contributors at all. Look and feel have been popular discussion topics for many years, and some developers have proposed various schemes purporting to allow an easy swap of one look and feel for another. They were perhaps compelled to this thinking to compensate for an inadequate understanding of their users. Around 1990, I became alarmed by the popularity of design architectures advocating paradigms like the User Interface Management Systems (UIMS) that enable a pluggable look and feel. Many of my colleagues and I felt that look and feel represented only the tip of the iceberg. We felt that the set of concepts users must learn and understand to use a product or Web site effectively is actually the most important factor.

Berry, Dick. IBM (2001). Articles>Usability>User Experience>Web Design

An Introduction to User Journeys

User journeys are a method for conceptualising and structuring a website's content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build; instead you create a narrative around your user's needs.

Hobbs, Jason. Boxes and Arrows (2005). Articles>Web Design>User Centered Design>User Experience

Million Dollar Web Usability Tips

What has long been a struggle for UEX professionals can actually be a great tool to demonstrate the importance of your role. We have found a way, using tools that you may already have, to support the users' needs that can positively impact your company’s bottom line.

Remus, Jacqueline and Jessyca Frederick. Usability Interface (2006). Articles>Web Design>Usability>User Experience

On a Scale of 1 to 5: Understanding Risk Improves Rating and Reputation Systems

Where would we be without rating and reputation systems these days? Take them away, and we wouldn’t know who to trust on eBay, what movies to pick on Netflix, or what books to buy on Amazon. Reputation systems (essentially a rating system for people) also help guide us through the labyrinth of individuals who make up our social web. Is he or she worthwhile to spend my time on? For pity’s sake, please don’t check out our reputation points before deciding whether to read this article.

Kirtland, Alex. Boxes and Arrows (2008). Articles>Web Design>User Experience>Social Networking

User Experience Design: The Evolution of a Multi-Disciplinary Approach  

Easy task completion (traditional usability) is not enough in the Web world. Appealing visual site design is not enough. A site visitor needs to not only be attracted to a site and able to figure out how to buy (or register, sign up, etc.)-they need in addition to be able to tell quickly that a site will meet their needs, and they need to want to buy from this site, as opposed to a competitor's site. This is a key aspect of overall Web site success.

Mayhew, Deborah J. Journal of Usability Studies (2008). Articles>Web Design>User Experience>Usability

Online Travel Booking: What Influences Consumers?

An overview of what influences consumers when booking a holiday and what travel companies can do to offer the best user experience.

Alexander Baxevanis. Webcredible (2008). Articles>Web Design>User Experience>E Commerce

Designing User Experience

A blog about user experience, usability, design, navigation and interfaces.

Designing User Experience. Articles>Web Design>User Experience>Blogs

UX Designers Focus on Your Users

UX designers often have a library of different interface patterns - navigation types, methods to help people find their way in software - and a deep understanding of how people actually DO find their way or navigate. They’re good communicators, and good at quickly plugging symptoms to design pattern. General doctors can prescribe medications, whereas UX designers can often actually bring the design patterns to life using CSS, HTML, JavaScript, Ajax, and Dojo, or .Net, Java, JSP, and so forth. They may not be coding geniuses, but they have to be aware of what’s out there and what it can do, just like your general doctor needs to know about surgical options and prescriptions, even if they don’t actually spend their day in surgery or the lab.

Designing User Experience (2008). Articles>Web Design>User Experience

Companies Just Don’t Get It

People often don’t know exactly how they want software to allow them to complete a task. They recognize how the existing software makes them work around what they want, and they understand vague ideas like “make it easy to use”, but they may not be able to translate that into interface design. And why should they?

Designing User Experience (2008). Articles>Web Design>User Experience

Review: Web Design Evolves

I have recently noticed a new breed of web design books that focus on strategy and users rather than specific programming languages or applications.

Designing User Experience (2008). Articles>Reviews>Web Design>User Experience

Web Traffic Analytics and User Experience

As a specialist in the user, you gain knowledge through observation and direct questioning of individual users. Now, you can add to that insights gained from data pulled during their actions on the site. By looking at this information, you will get a fuller picture of user behavior, not in a lab, but in the true user environment.

Diamond, Fran. Boxes and Arrows (2003). Articles>Web Design>User Experience>Log Analysis

Making the Customer CEO

The key revolution of the Web is customer empowerment and engagement. The Web empowers the customer more than it empowers the organization. The implications are enormous.

McGovern, Gerry. New Thinking (2006). Articles>Web Design>User Centered Design>User Experience

Results of a Study about Online Experience

Users’ “enjoyment” of a site is tied closely to how easily they can find the information they want and stay oriented at the same time. I think this is a given for technical communicators; we know that users want to get answers as fast as possible, and documentation must be navigable.

Gryphon Mountain (2008). Articles>Web Design>User Experience>User Centered Design

Building Ease of Use Into the IBM User Experience  

This paper provides an overview of the process and organizational transformation that IBM has gone through in improving the user experience with our offerings.

Vredenburg, K. IBM (2003). Articles>Web Design>User Experience>Case Studies

Seven Reasons Why Web Apps Fail

I’m not one to believe that we’re in a Bubble 2.0 or anything like that (aren’t we always bubbular?), but here are a few ideas about why some of the web apps out there fail.

Porter, Joshua. Bokardo (2006). Articles>Web Design>Programming>User Experience

Modeling User Workflows for Rich Internet Applications

As Rich Internet Applications (RIAs) become more advanced, the tasks, problems, and processes they address become increasingly complex, making it more important than ever to accurately model user workflows. Early Internet applications were often narrowly focused in scope, and the steps were relatively simple and sequential, for example, purchasing items through simple e-commerce, reserving hotel rooms, or renting cars. But as productivity applications move toward a web-based distribution model, the tasks become more complicated.

Hogue, David. Adobe (2008). Articles>Web Design>User Experience>Flash

The Web 2.0 Experience Continuum

There’s been a lot of talk about the technology of Web 2.0, but only a little about the impact these technologies will have on user experience. Everyone wants to tell you what Web 2.0 means, but how will it feel? What will it be like for users?

Saffer, Dan. Adaptive Path (2005). Articles>Web Design>User Experience

Web 2.0: Mistaking the Forest for the Trees?

Think of Web 2.0 as more of a concept than a person, place or thing and you'll find firmer ground. Even better, spend some quality time with O'Reilly's lengthy essay. Finally, keep in mind that the lion's share of Web 2.0 discussion is from a technological perspective; it hasn't yet filtered down to the information architecture, interaction design and similar discussion lists.

Rogers, Dave. GotoMedia (2006). Articles>Web Design>User Experience>Interaction Design

Turning on the Lights in Your Online Business

Ecommerce websites are typically set up as if they were just glorified catalogs: a list of products, some pictures, brief descriptions, and an order form. No human interaction at all.

Oxer, Jonathan. Internet Vision Technologies (2007). Articles>Web Design>User Experience>E Commerce

Personalizing the User Experience on ibm.com  

In this paper, we describe the results of an effort to first understand the value of personalising a website, as perceived by the visitors to the site as well as by the stakeholder organisation that owns it, and then to develop a strategy for introducing personalisation to the ibm.com website.

Karat, C.M., C. Brodie, J. Karat, J. Vergo and S.R. Alpert. IBM (2003). Articles>Web Design>User Experience>Personalization

Experience Attributes: Crucial DNA of Web 2.0

The industry has spent a lot of time defining Web 2.0 and mapping its DNA. But as we attempt to emulate the fast-growth success of the Web 2.0 darlings, we need to zero in on the parts of the DNA that actually create this noteworthy new value.

Schauer, Brandon. Adaptive Path (2005). Articles>Web Design>User Experience>Social Networking

The User Experience of Enterprise Software Matters

I can’t tell you how many frustratingly unusable enterprise Web applications I’ve encountered during my 12 plus years in corporate America. As important as the user experience of enterprise software is to a business’s success, why isn’t its assessment usually a factor in technology selection?

Sherman, Paul J. UXmatters (2008). Articles>Web Design>User Experience>Assessment