http://tc.eserver.org/dir/Articles/Web-Design/Usability/Eye-Tracking A listing of the most recently indexed works about Articles and Web Design and Usability and Eye Tracking in the field of technical communication. en-us Copyright (c) 2005-10 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Web-Design/Usability/Eye-Tracking http://tc.eserver.org/36753.html http://tc.eserver.org/36753.html For a website, a heat map is a graphical representation of where visitors interact with the page. The more interaction (i.e., clicks) the "hotter" that area is. This is especially useful in determining what parts of the page attract the most visitors. http://tc.eserver.org/36169.html http://tc.eserver.org/36169.html Eye-tracking studies are hot in the web design world, but it can be hard to figure out how to translate the results of these studies into real design implementations. These are a few tips from eye-tracking studies that you can use to improve the design of your webpage. http://tc.eserver.org/33229.html http://tc.eserver.org/33229.html That one webpage bears all the promotional burdens that would typically be spread through an entire printed edition of your newspaper. Your homepage begins to look as though a dozen designers from different departments each built their own piece. http://tc.eserver.org/33235.html http://tc.eserver.org/33235.html A proposed design for the American Society of Clinical Oncology (ASCO) Web site was evaluated against the original design in terms of the ease with which the right starting points for key tasks were located and processed. This report focuses on the eye tracking methodology that accompanied other conventional usability practices used in the evaluation. Twelve ASCO members were asked to complete several search tasks using each design. Performance measures such as click accuracy and time on task were supplemented with eye movements which allowed for an assessment of the processes that led to both the failures and the successes. The report details three task examples in which eye tracking helped diagnose errors and identify the better of the two designs (and the reasons for its superiority) when both were equally highly successful. Advantages and limitations of the application of eye tracking to design comparison are also discussed. http://tc.eserver.org/32803.html http://tc.eserver.org/32803.html This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in the second column of an article than for the same information in the lower portion of a single column. In addition, the typical "F" pattern appeared in the left column of the 2-column layout, but not in the right column. Users also fixated more on other page elements, such as ads, when they were browsing than when they were searching. http://tc.eserver.org/32806.html http://tc.eserver.org/32806.html This study examined the eye movement patterns of users browsing a web-based portal interface. Results demonstrate consistent scan patterns in both 2 and 3-column portal layouts. In the 2-column portal, users viewed the page through the top, left channel and proceeded to scan the rest of the portal page in a reverse 'S' pattern by row. In the 3-column portal layout, users typically started scanning in the top, center channel, and then proceeded to scan in a reverse 'S' pattern through the rest of channels by row. Implications of these results to portal design are discussed. http://tc.eserver.org/28015.html http://tc.eserver.org/28015.html A proposed design for the American Society of Clinical Oncology (ASCO) Web site was evaluated against the original design in terms of the ease with which the right starting points for key tasks were located and processed. This report focuses on the eye tracking methodology that accompanied other conventional usability practices used in the evaluation. Twelve ASCO members were asked to complete several search tasks using each design. Performance measures such as click accuracy and time on task were supplemented with eye movements which allowed for an assessment of the processes that led to both the failures and the successes. The report details three task examples in which eye tracking helped diagnose errors and identify the better of the two designs (and the reasons for its superiority) when both were equally highly successful. Advantages and limitations of the application of eye tracking to design comparison are also discussed. http://tc.eserver.org/27167.html http://tc.eserver.org/27167.html Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. http://tc.eserver.org/10569.html http://tc.eserver.org/10569.html Thanks to some recent usability studies we conducted using an eye-tracking system, we now have real evidence of where users actually look when they view a web page. It’s clear that users quickly learn to look where they expect to find content. They also quickly learn to avoid areas where they don’t see—or expect—what they’re looking for, including banner ads and parts of the page outside the central area.