Search Engine Optimizing for Europe

There's actually quite a lot to take into account when targeting a new geographic territory. I asked my two experts to share just two or three of the most important tips they would give to someone launching in the German marketplace.

Grehan, Mike. ClickZ (2006). Articles>Web Design>Search>Search Engine Optimization

Search Engine Strategies for Success: 2006

Every year is always rocked by a plethora of changes in the search engine marketing world. The acquisition of smaller companies by the Big 3 changes the marketing landscape as we know it every month and with every update to the index that is made, we hold our breath and hope that we come out better (if not, the same) in the end. So when it comes to the new year, there are many things that we should look out for to stay on top of the rankings.

Wooton, John. stevenforsyth.com (2004). Articles>Web Design>Search>Search Engine Optimization

Search Engine Visibility in China

With China emerging as an economic superpower, more and more companies are launching Chinese web sites to establish a presence. The Chinese language has the second largest share on the World's Internet market, with English in the top spot, and Japanese in third.

Iler, Huiping. WTB Language Group (2005). Articles>Web Design>Search>China

Search Engines as Leeches on the Web

Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Search>Search Engine Optimization

Search Engines as Leeches on the Web

Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Search

Search Marketing's About People and Principles, Not Just Algorithms

Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference.

Goodman, Andrew. Search Engine Watch (2006). Articles>Web Design>Search

Searching for Online Video

Although Google has been grabbing headlines with the announcement of its forthcoming Google Video Store, many other services let you search for and view many types of video online.

Price, Gary. Search Engine Watch (2006). Articles>Web Design>Search>Video

SEO and the Zen Factor

When practiced at the level of those of us who've been in the game for 5-10 years, SEO is in fact very Zen-like. We can look at a website and know exactly what needs to be done to make it the best it can be for the site visitors and the search engines. Often, it's easiest for us when we can just roll up our sleeves and do what we know needs to be done, rather than try to explain the whys and wherefores. Many times it's not even possible to explain exactly why we are doing a specific thing, because it simply comes from the gut.

Whalen, Jill. High Rankings Advisor (2005). Articles>Web Design>Search>Search Engine Optimization

SEO for Dummies (well, and Web Developers)

Sometime Search Engine Optimization (SEO) seems to have morphed into a mystical creature. Most people, even those who design and develop websites for a living, know they need it, but don’t know exactly what it is. They have been feed so much rheteric and sales speaches that they seem to have given up on SEO long ago.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Search Engine Optimization

SEO Outbound Link Relevance

Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking.

Walsh, Joel. stevenforsyth.com (2006). Articles>Web Design>Information Design>Search Engine Optimization

Six More Tips For Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

Pires, Halstatt. Ezine Articles (2005). Articles>Web Design>Search

Strategies for Improving Enterprise Search

Acquiring and installing a search engine is just the beginning of creating an effective enterprise search system. John Ferrara walks us through strategies for addressing critical aspects of the user experience often overlooked or ignored.

Ferrara, John. Boxes and Arrows (2007). Articles>Web Design>Information Design>Search Engine Optimization

Top of the Top of the Top of Search Results

Virtually every search engine and directory is now associated with some kind of paid solution, and it is tempting to see them as an easy way to get top ranking for your web site.

McAlpine, Rachel. Quality Web Content (2004). Articles>Web Design>Search>Search Engine Optimization

Tracking Changes on Web Pages

Often a small change to a web page is a clue that something big has happened or will happen, and automated tracking tools alert you the moment something has changed.

Price, Gary. Search Engine Watch (2006). Articles>Web Design>Search>History

The Truth About Google's So-Called "Simplicity"

Anybody can make a simple-looking interface if the system only does one thing. If you want to do one of the many other things Google is able to do, oops, first you have to figure out how to find it, then you have to figure out which of the many offerings to use, then you have to figure out how to use it.

Norman, Donald A. uiGarden (2006). Articles>Web Design>Usability>Search

Universal Search Impacts Google Results on Large Scale

The introduction of Google's 'Universal Search' has had a large-scale negative impact on the natural results of many online retailers and vertical market websites.

Janisch, Troy. Icon Interactive (2007). Articles>Web Design>Search

Usability: A Key Issue for Kids' Sites

The children starting primary school this year can be truly described as the first of the web generation, for all were born after 1992 when the World Wide Web as we know it today came into existence. The ability of web sites to stimulate and satisfy the needs of these kids, along with those of all other web users, will largely depend on web site usability.

Hudson, Roger. Usability.com.au (2000). Articles>Web Design>Usability>Search

Use Old Words When Writing for Findability

Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.

Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Writing>Search

Use PHP to Build a Search Engine Optimization Application

PHP, a dynamic Web-based programming language, takes a variety of input formats and uses a built-in SOAP client to obtain information from the Web. PHP, combined with applications using search engine optimization (SEO), is a powerful tool for obtaining information from major search engines, allowing this information to guide a webmaster's online marketing and SEO strategies.

Anderson, Tyler. IBM (2006). Articles>Web Design>Search>Search Engine Optimization

Users Can Bask in the Benefits of Google Analytics

Google has earned its giant position in search engine marketplace through real innovative solutions, and of course, strategic moves all aimed at users ultimate convenience. It has been almost customary for Google to bring in some exciting features initially for a price then slashing the rate drastically to making it FREE for all. This sort of repeated move could be seen as first serving the target market with its innovative solutions, and later making it free to give many a business in similar or remotely similar categories a run for their money. Critics claims have to stand the test of contemporary business realities.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>Server Side Includes>Search Engine Optimization

Using XHTML/CSS for an Effective SEO Campaign

Improve your search engine ranking by harnessing the benefits of well-authored XHTML and using CSS to boost your code-to-content ratio.

Olejniczak, Brandon. List Apart, A (2003). Articles>Web Design>Search>Search Engine Optimization

Visibility in Italian Search Engines

Visibility in Italian search engines is a matter of content, design and organization just as it is in the English-language engines. As Jill often points out to us, the better your content is, the more targeted traffic your Web site will generate.

WTB Language Group (2005). Articles>Web Design>Localization>Search

Web Site Copy is about More Than Keywords

For writers who focus too intently on keywords and phrases, there is a danger. A danger in optimizing your pages for good keywords? Yes, I think so.

Usborne, Nick. Excess Voice (2004). Articles>Web Design>Writing>Search

What Search Engines Need to See to Rank Your Site Well (Part 1)

A substantial number of people use search engines to find goods and services that interest them. Incredibly, though, many web designers don't pay much attention to designing sites to rank well in searches. This means that in order to protect your investment in your website, you need to know what has to be done to get good rankings, and how to make sure that your designer has done it.

Bennaco (2004). Articles>Web Design>Search>Search Engine Optimization

What Search Engines Need to See to Rank Your Site Well (Part 2)

A substantial number of people use search engines to find goods and services that interest them. This second half of a two-part article explains how to make sure that your web designer has set up your site so search engines will like what they see and rank you high.

Bennaco (2004). Articles>Web Design>Search>Search Engine Optimization