#28260
Information Foraging: Why Google Makes People Leave Your Site Faster
The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.
Nielsen, Jakob. Alertbox (2006). Articles>Web Design>User Centered Design>Search
#19758
Information Foraging: Why Google Makes People Leave Your Site Faster
The easier it is to find places with good information, the less time users will spend visiting any individual website. This is one of many conclusions that follow from analyzing how people optimize their behavior in online information systems.
Nielsen, Jakob. Alertbox (2003). Articles>Web Design>Usability>Search
#31623
Internal Search: Seven Ways to Ensure Your Users Can Find Your Information 
User Vision's top seven tips on how to ensure your internal search is capable of meeting the needs of your users.
Rourke, Chris. User Vision (2008). Articles>Web Design>User Centered Design>Search
#28209
Introduction to Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and catalog it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you - by specifying information using a variety of methods.
O'Gribin, Niall. Erigena (2006). Articles>Web Design>Search>Search Engine Optimization
#26988
Google's necessary focus on advertising can teach us a lot about playing the usability game. Specifically, this article will characterize a dilemma that is tied to Google's advice to publishers on how to place advertisements. The dilemma is resolved through usability, which in turn will teach us a lot about how to mix business and the user experience.
Rhodes, John S. uiGarden (2006). Articles>Web Design>Ethics>Search
#30769
Is There a Way Out Beyond Google to Bring in Revenues?
No webmaster worth his salt can rule out the indispensability of Google for enhancing the prospects of one's business potential the online way. The ways and means to augment your business statistics are fine as long as they are paving the way in your business interest. The fact is that end results are always important and determine the continuation of a set of strategies or tactics in the future. Notwithstanding the enormous benefits accruing from top positions in Google's rankings, you will end up to lose sight of the long term survival if you drive your business on a Google-only focus.
Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>E Commerce>Search Engine Optimization
#31068
It Takes More than Money To Reach The Top
To get the first spot on Google, Yahoo, or MSN, all it used to take was the highest bid. Today, even the experts aren't sure exactly what it's going to take.
Janisch, Troy. Icon Interactive (2007). Articles>Web Design>Search>Search Engine Optimization
#27520
For years, 'link popularity' and 'Google PageRank' have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.
Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Search>Search Engine Optimization
#27519
The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.
Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Metadata>Search Engine Optimization
#24620
My CMS Ate My Search Engine Rankings
A dynamically-delivered site in and of itself need not denigrate your search engine rankings. Google and other spiders can follow dynamically-generated pages, up to a point. The key is to have links elsewhere on the site pointing specifically to those pages. If each page results from a purely dynamic query (e.g. using session variables), then you could be in trouble.
Byrne, Tony. CMSworks (2004). Articles>Web Design>Content Management>Search
#27515
No Quick Fixes Where Search Engine Optimization is Concerned
There are simply no quick fixes regarding search engine optimization. Adding META tags on your site neither a quick fix nor a slow fix. It won't fix anything and it won't have any effect on your search engine traffic.
Whalen, Jill. High Rankings Advisor (2006). Articles>Web Design>Search>Search Engine Optimization
#28053
The Real Costs of "Free" Search Site Services
When owners of the big money tree use their excess profits to subsidize unrelated services, independent software vendors (ISVs) are driven out of business. Although such behavior got Microsoft into trouble in the past, ISVs shouldn't expect relief from search-engine-sponsored software from the U.S. Justice Department or the European Commission any time soon. These government agencies are notoriously behind the times, as proven by the fact that they attacked Microsoft only after it had won the browser war by cutting off Netscape's air supply.
Nielsen, Jakob. Alertbox (2006). Articles>Web Design>Search
#27516
Realistic Search Engine Optimization Expectations
Even keyword phrases that nobody's searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you're doing. And even then, those rankings may be here one day, and gone the next.
Whalen, Jill. High Rankings Advisor (2006). Articles>Web Design>Search>Search Engine Optimization
#31396
RSS, Search Engine Visibility and Brand Perception
Branding has been called the most powerful idea in business, yet few companies consciously craft and promote their brand. Making a brand visible to an online audience can be an additional challenge. Studies show that searchers regard the companies that are placed on the first page of search engine results as the major players in the field. So how do you get the coveted page-one positioning? New technologies like RSS feeds are one way to accomplish this and make your brand more visible in the process.
Falkow, Sally. Communication World Bulletin (2005). Articles>Web Design>XML>Search Engine Optimization
#25319
The Search Doesn't End at Your Homepage
Your visitor hasn't completed their 'search' when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor's continuing search.
Usborne, Nick. Excess Voice (2003). Articles>Web Design>Search
#27504
This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.
Anthony, Liam. SEO Global Pro. Articles>Web Design>Search>Search Engine Optimization
#25221
Search Engine Copywriting: Focus on One Topic
There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.
Usborne, Nick. Excess Voice (2005). Articles>Web Design>Writing>Search
#25304
Even though Internet search engines occupy a huge space in students' lives, there seems to be little examination of the effect of search engines on students. The interfaces of popular search engine such as Yahoo and Google simulate annotated bibliographies, a very abstract form.
Smith, Donny. Kairos (2005). Articles>Web Design>Search
#28286
Search Engine Marketing in Multiple Languages 
You can hear the sighs of relief as the website localization project comes to a close or enters maintenance mode. However organized the client and however professional the localization vendor, website localization is a painful process. Now it's over--at least we can tick the box that says 'have multilingual website.' After all, is that not the reason we localized in the first place?
Harris, Ian. TC World (2006). Articles>Web Design>Search>Marketing
#11915
If you think that adding search to your site means rolling up your sleeves and hacking together a crawler, indexer and database system, think again. A number of companies offer 'plug and play' services that provide a powerful search engine for your web site -- and best of all, some are free.
Sherman, Chris. Search Engine Watch (2001). Articles>Web Design>Search
#26886
Search Engine Optimization Basics, Part 1: Improve Your Standing in Search Engines
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you'll receive a foundation in search engine optimization so you can organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.
Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26884
Search Engine Optimization Basics, Part 2: SEO Keyword and Infrastructure Strategies
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you'll start optimizing. You'll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.
Banks, L. Jeannette. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26879
Search Engine Optimization Basics, Part 3: Get Your Web Pages Into Search Indexes
Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 3 of the series, you'll learn how to get the pages of your Web site into the search indexes.
Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#26873
Search Engine Optimization Basics, Part 4: Improve Search Marketing for Large Sites
Making your Web site obvious to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In this final part of the series, learn specialized techniques for large Web sites or sites with many dynamic pages.
Moran, Mike and Bill Hunt. IBM (2006). Articles>Web Design>Search>Search Engine Optimization
#29490
Search Engine Optimization: Getting Started
Explain some of the first steps to get your website not only optimized for the search engines, but to push your website up in the rankings war.
Garite, Joe. stevenforsyth.com (2006). Articles>Web Design>Information Design>Search Engine Optimization
