Guide to Buying Traffic

While many niches depend on PPC search traffic, there’s a wide group of sites that benifit from bought traffic from individual sites. Often times you can get very high quality traffic that converts very well from niches that tend to deal in a more direct site to site type traffic deal, rather than 3rd party ad networks. This guide is mostly to be used when buying traffic from forums, from individual websites, and from “plug” type packages, yet there are many things that transfer over to more traditional PPC outlets.

Robbins, Kyle. ReEncoded (2008). Articles>Web Design>Search Engine Optimization>E Commerce

Is There a Way Out Beyond Google to Bring in Revenues?

No webmaster worth his salt can rule out the indispensability of Google for enhancing the prospects of one's business potential the online way. The ways and means to augment your business statistics are fine as long as they are paving the way in your business interest. The fact is that end results are always important and determine the continuation of a set of strategies or tactics in the future. Notwithstanding the enormous benefits accruing from top positions in Google's rankings, you will end up to lose sight of the long term survival if you drive your business on a Google-only focus.

Azam, Rahbre. Amateur Writerz (2008). Articles>Web Design>E Commerce>Search Engine Optimization

Make More Money: Best Practices for Ads in Search Results: Part 2 

In this installment of Search Matters, we’ll continue our discussion of ads in search results. Understand what makes a good ad. Limit cannibalization. Provide ads for internal merchandise instead of third-party advertising. Pay special attention to ads on pages that appear if there are no search results.

Nudelman, Greg and Frank Guo. UXmatters (2009). Articles>Web Design>Search Engine Optimization>E Commerce

Make More Money: Best Practices for Ads in Search Results: Part 1 

Conflicting demands make many UX professionals think of ads as a necessary evil. Customers frequently go out of their way to say they hate ads, while marketers always seem to try their hardest to stuff as many of them as they can on each search results page on your site. This leaves many UX design professionals caught in the middle, trying to balance the ad equation—and frequently failing to fully satisfy either customers or marketers. For this 2-part column, I’ve teamed up with advertisement and eyetracking research guru Frank Guo to present real-world strategies for successfully integrating ads into your search results. The goal is making money without unduly turning off your customers.

Nudelman, Greg and Frank Guo. UXmatters (2009). Articles>Web Design>Search Engine Optimization>E Commerce